At a Glance
- Tasks: Create and execute innovative marketing strategies to boost our brand and engage customers.
- Company: Join Birmingham's top Pakistani restaurant, known for its vibrant atmosphere and delicious food.
- Benefits: Gain hands-on experience, work in a creative environment, and enjoy flexible hours.
- Other info: Opportunity to work on exciting campaigns and collaborate with influencers.
- Why this job: Be part of a growing brand and make a real impact in the hospitality industry.
- Qualifications: Experience in marketing, strong video skills, and a passion for creativity.
The predicted salary is between 33750 - 41250 £ per year.
Lal Qela is one of Birmingham’s leading Pakistani restaurants, serving thousands of guests every month.
As we continue to grow, we’re looking for a creative, commercially minded Marketing Specialist to take ownership of our marketing, branding and digital presence.
This is not just a content creation role.
You’ll be responsible for developing marketing strategies, creating campaigns, strengthening our brand, organising events, building partnerships and producing engaging content that drives measurable business growth.
Key Responsibilities
- Develop and execute the overall marketing strategy.
- Plan, manage and deliver seasonal, promotional and event-based marketing campaigns.
- Research market trends, customer behaviour and competitor activity to identify new opportunities.
- Develop and execute brand awareness initiatives that increase customer engagement and sales.
- Plan and host brand events, launch events, influencer experiences and community activations.
- Build relationships and collaborations with influencers, local businesses, organisations and strategic partners.
- Manage the company’s social media presence across Tik Tok, Instagram, Facebook, You Tube and future platforms.
- Film, edit and publish engaging short-form and long-form video content.
- Create and maintain a structured content calendar.
- Write engaging captions and marketing copy aligned with the brand voice.
- Monitor campaign performance, analyse marketing data and provide recommendations for continuous improvement.
- Work closely with management on new product launches, promotions and future marketing initiatives.
- Ensure brand consistency across all marketing channels.
Requirements
- Previous experience in Marketing, Digital Marketing, Brand Management or Social Media Marketing.
- Strong understanding of marketing strategy and campaign development.
- Excellent video filming and editing skills.
- Experience using editing software such as Adobe Premiere Pro, Cap Cut or Final Cut Pro.
- Strong copywriting and communication skills.
- Ability to analyse campaign performance and make data-driven decisions.
- Excellent organisational and project management skills.
- Ability to work independently while managing multiple projects.
- Must be able to work on-site in Birmingham.
- Hospitality or food industry experience.
- Experience managing Meta Ads and Google Ads.
- SEO knowledge.
- Graphic design skills.
- Photography experience.
- PR and media outreach.
- Experience organising marketing events and brand activations.
- Experience working with influencers and brand collaborations.
- What We’re Looking For
We’re looking for someone who combines creativity with commercial thinking.
You should be comfortable developing ideas, turning them into successful campaigns and measuring their impact.
You’ll have a passion for branding, understand current digital marketing trends and be excited about helping build one of the UK’s strongest hospitality brands.
We welcome applicants who can demonstrate creativity, initiative and a proven ability to deliver marketing that drives real business results.
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Marketing Specialist in Birmingham employer: Lal Qela
Lal Qela is an exceptional employer, offering a vibrant work culture that thrives on creativity and collaboration in the heart of Birmingham. As a Marketing Specialist, you will have the opportunity to shape our brand's narrative while enjoying professional growth through hands-on experience in a dynamic hospitality environment. With a focus on innovation and community engagement, we empower our team members to make a meaningful impact and drive our success forward.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Specialist in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lal Qela and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lal Qela are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lal Qela on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lal Qela. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Specialist in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lal Qela. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lal Qela:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lal Qela’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lal Qela
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lal Qela will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lal Qela, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
