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- Tasks: Drive growth by managing and enabling channel partners across EMEA for our innovative SysTrack platform.
- Company: Join Lakeside Software, a leader in Digital Employee Experience and workspace analytics.
- Benefits: Enjoy 25 days annual leave, private health cover, and a hybrid working environment.
- Why this job: Be part of a fast-growing team making a real impact in the tech industry.
- Qualifications: Bachelor’s degree or equivalent experience, with strong communication and channel management skills.
- Other info: Dynamic role with travel opportunities and a supportive team culture.
The predicted salary is between 36000 - 60000 £ per year.
Lakeside Software is a rapidly growing global leader in Digital Employee Experience and workspace analytics. Our mission is to help IT organizations continuously improve end user productivity by understanding and optimizing the technologies people rely on every day. Our SysTrack platform provides deep visibility into employee experience, application performance, and IT efficiency across complex environments. As Lakeside Software continues to expand internationally, the Channel Sales Manager for EMEA plays a critical role in driving growth through strategic partner relationships across the region.
Primary Responsibilities
- Recruit, enable, and manage a focused ecosystem of Channel Partners across EMEA to sell SysTrack, with a core objective of developing, managing, and closing qualified opportunities through the partner network.
- Build and execute a regional channel strategy aligned to company growth objectives, including partner segmentation, enablement plans, and pipeline development.
- Own and expand relationships with key ecosystem partners, ensuring partners can clearly articulate the SysTrack value proposition to their customers and prospects.
- Support partner sellers through joint selling activities, including deal strategy, executive alignment, and customer facing presentations.
- Participate in appropriate regional events, trade shows, and partner forums to drive awareness, generate pipeline, and strengthen partner engagement.
- Manage partner performance using structured scorecards and quarterly business reviews, tracking pipeline health, deal progression, and revenue contribution.
- Collaborate closely with direct sales, marketing, and alliances teams to ensure coordinated partner motions and consistent messaging across the region.
- Create and participate in partner led customer events, webinars, and demand generation activities.
Minimum Requirements
- Bachelor’s degree or equivalent professional experience.
- Strong written and verbal communication skills, with the ability to influence both partner sellers and customer executives.
- Proven experience building and managing channel relationships in a B2B enterprise software environment.
- Demonstrated ability to engage credibly at the C level, both with partners and end customers.
- Entrepreneurial mindset with the ability to operate independently in a fast growing, evolving sales organization.
- Established network of regional or global technology partners, ideally within Microsoft, ServiceNow, or adjacent enterprise ecosystems.
- Travel: Approximately 25% to 50%, dependent on partner activity and regional events.
Benefits
- Annual holidays (25 Days)
- Bank holidays (not inclusive of annual leave)
- Private Health Cover
- Life Cover
- Critical Illness Cover
- Income Protection Cover
- Employee Assistance Programme
- Enhanced Sick Time
- Pension plan scheme with enhanced employer match
- Hybrid working (WeWork offices in London)
- Great team environment
Channel Sales Manager, EMEA employer: Lakeside Software, Inc.
Contact Detail:
Lakeside Software, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Sales Manager, EMEA
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, trade shows, and partner forums to meet potential partners and customers. The more you engage, the better your chances of landing that Channel Sales Manager role.
✨Show Off Your Skills
When you're chatting with potential employers or partners, make sure to highlight your experience in building and managing channel relationships. Share specific examples of how you've driven growth in previous roles – this will really help you stand out!
✨Leverage Social Media
Use platforms like LinkedIn to showcase your expertise and connect with key players in the tech space. Join relevant groups, share insights, and engage with content related to Digital Employee Experience and workspace analytics to get noticed.
✨Apply Through Our Website
Don't forget to check out our website for the latest job openings! Applying directly through our site not only shows your interest but also gives you a chance to stand out in the application process. We’re excited to see what you bring to the table!
We think you need these skills to ace Channel Sales Manager, EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Channel Sales Manager role. Highlight your experience in managing channel relationships and any relevant achievements in B2B enterprise software.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the role and how your background makes you the perfect fit for Lakeside Software. Don’t forget to mention your entrepreneurial mindset!
Showcase Your Communication Skills: Since strong written and verbal communication is key, ensure your application is clear, concise, and free of errors. We want to see how you can influence and engage with partners and customers through your writing.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Lakeside Software, Inc.
✨Know Your Product Inside Out
Before the interview, make sure you have a solid understanding of Lakeside Software's SysTrack platform. Familiarise yourself with its features and benefits, especially how it enhances digital employee experience and workspace analytics. This will help you articulate its value proposition effectively during discussions.
✨Showcase Your Channel Management Skills
Prepare examples from your past experiences where you've successfully built and managed channel relationships. Highlight specific strategies you've used to recruit and enable partners, as well as how you've driven sales through those partnerships. This will demonstrate your capability to excel in the role.
✨Engage with C-Level Conversations
Since the role requires engaging with C-level executives, practice articulating your thoughts clearly and confidently. Prepare to discuss how you can influence partner sellers and customer executives, showcasing your strong communication skills and ability to build credibility at all levels.
✨Be Ready for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving abilities and strategic thinking. Think about potential challenges you might face in managing partner relationships or executing a regional channel strategy, and prepare thoughtful responses that highlight your entrepreneurial mindset and adaptability.