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- Tasks: Lead a team to drive e-commerce growth and optimise digital marketing strategies.
- Company: Lakeland, a trusted brand since the 1960s, offers over 4,000 quality products.
- Benefits: Enjoy a competitive salary, pension plan, 29 days holiday, and product discounts.
- Why this job: Join a vibrant team focused on enhancing customer experience and driving commercial success.
- Qualifications: 2+ years in e-commerce merchandising, team leadership, and strong analytical skills required.
- Other info: Hybrid working with a minimum of 3 days in the Windermere office.
The predicted salary is between 48000 - 66000 £ per year.
This pivotal role is responsible for delivering the growth objectives for Lakeland.co.uk and third-party marketplaces; managing a team of 9 across digital marketing channels (PPC, SEO, Email, Affiliates, Social) and digital trading to achieve a +£50m sales budget. The role will work cross-functionally with the digital operations and development teams to deliver the KPIs supporting growth objectives.
Specifically, you’ll be responsible for:
- Optimising the value of visitors and marketing channels using data and insight to perform agile trading conversion rate optimisation activities (landing page optimisation, sort order, attributes, search results, recommendations, content etc.) by device, and recommending larger inputs into the digital operations and development team’s roadmap.
- Managing a £5m CRM and Acquisition budget, evaluating trade-offs between Cost of Acquisition (CAC) and Customer Lifetime Value (CLTV) to create the optimum spend.
- Ensuring the category and product proposition is digitally focused by collaborating with data/insight and buying/merchandising teams, using data to influence product and category focus decisions.
- Aligning digital channels’ focus and execution with the commercial plan by collaborating with the brand/creative team to ensure creative assets are suitable for digital use.
- Increasing digital channels’ profitability by working with data/insight, supply chain, and buying/merchandising teams to configure range, pricing, delivery thresholds, and charges by digital channel.
- Improving the operating profit of the marketplaces channel by analysing performance through a profit lens and understanding levers such as storage costs, marketing costs, and commissions to drive profitability.
You should be an experienced leader who can motivate their team to deliver in a challenging cross-functional trading environment. You’ll be commercially astute with strong analytical skills, capable of quickly understanding complex problems and taking appropriate action. You’ll be trading-focused, with the ability to recognize customer and commercial trade-offs, and articulate the case for change with clear customer and commercial benefits. Excellent prioritization and management skills are essential to handle internal demands and maximize value. Furthermore, you’ll be an effective influencer and engager, able to build positive relationships with key stakeholders across the business. Confidence, patience, tact, and diplomacy are crucial when dealing with challenging situations.
Minimum requirements include:
- At least 2 years’ experience in merchandising and trading an e-commerce P&L, preferably in a multi-channel retail setting.
- Proven ability to translate digital trading plans into actionable roadmaps.
- Experience leading and managing teams to deliver against plans and roadmaps.
- Experience managing supplier relationships.
- A digital specialist with broader multi-channel or head office experience.
- Experience using GA360.
Additional skills include:
- Strong analytical and commercial skills, with the ability to quickly solve complex problems.
- Trading focus with a keen understanding of customer and business trade-offs.
- Excellent prioritization and stakeholder management skills.
- Leadership ability to motivate and develop teams in a challenging environment.
Senior E-commerce Manager employer: Lakeland Limited
Contact Detail:
Lakeland Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior E-commerce Manager
✨Tip Number 1
Familiarise yourself with the latest trends in e-commerce and digital marketing. Understanding current market dynamics will help you speak confidently about how you can drive growth for Lakeland.co.uk and third-party marketplaces.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed teams in a cross-functional environment. Be ready to discuss specific challenges you've faced and how you motivated your team to overcome them.
✨Tip Number 3
Brush up on your analytical skills, particularly with tools like GA360. Being able to demonstrate your ability to use data to inform trading decisions will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss your experience with managing budgets, especially in relation to CRM and acquisition. Highlight how you've balanced cost of acquisition with customer lifetime value in previous roles.
We think you need these skills to ace Senior E-commerce Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in e-commerce management, particularly in merchandising and trading. Emphasise your leadership skills and any specific achievements related to digital marketing channels.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and how your background aligns with the company's goals. Mention your experience with managing budgets and optimising digital channels, as well as your ability to work cross-functionally.
Showcase Analytical Skills: In your application, provide examples of how you've used data to drive decisions in previous roles. Highlight your experience with tools like GA360 and how you've improved profitability through data-driven insights.
Demonstrate Leadership Experience: Include specific instances where you've successfully led teams in a challenging environment. Discuss how you motivated your team to achieve targets and how you managed stakeholder relationships effectively.
How to prepare for a job interview at Lakeland Limited
✨Showcase Your Analytical Skills
As a Senior E-commerce Manager, you'll need strong analytical skills. Be prepared to discuss specific examples of how you've used data to drive decisions in previous roles, particularly in optimising conversion rates and managing budgets.
✨Demonstrate Leadership Experience
Highlight your experience in leading teams, especially in a cross-functional environment. Share stories that illustrate how you've motivated your team to achieve challenging goals and how you handle conflicts or difficult situations with tact and diplomacy.
✨Understand the Business Model
Familiarise yourself with Lakeland's business model and their approach to e-commerce. Be ready to discuss how you can enhance their digital customer experience and contribute to their commercial performance, using insights from your past experiences.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving abilities. Think about potential challenges you might face in this role and how you would address them, particularly regarding trade-offs between customer acquisition costs and lifetime value.
