At a Glance
- Tasks: Lead affiliate marketing, manage digital partnerships, and deliver impactful campaigns.
- Company: Join Lakeland, a creative leader in kitchenware and home solutions since the 60s.
- Benefits: Enjoy competitive salary, 29 days holiday, and generous staff discounts.
- Other info: Hybrid work model with a minimum of 3 days on-site in Windermere.
- Why this job: Be part of a dynamic team that values creativity and collaboration in a fun environment.
- Qualifications: Proven experience in customer acquisition and managing digital marketing campaigns required.
The predicted salary is between 28800 - 43200 € per year.
Overview
Permanent | 39 hours per week
Location: Windermere Head Office (Hybrid – Minimum 3 full working days on site)
Are you a driven marketing professional with a flair for digital acquisition and a passion for delivering results? Lakeland, a leader in creative kitchenware, home solutions, and seasonal inspiration, is looking for a Marketing Executive to join our dynamic team at our Windermere Head Office.
Responsibilities
- Lead and grow our affiliate marketing programme, working with publishers via platforms like AWIN and beyond.
- Manage digital partnerships, including student and referral schemes, and explore new opportunities to expand reach.
- Plan and deliver direct mail campaigns in line with key trading moments throughout the year.
- Report on all campaign activity, focusing on spend, sales performance, and return on ad spend (ROAS).
- Support additional paid digital channels (PPC, paid social) when required.
- Champion data transparency and ensure alignment on attribution methods with internal stakeholders.
- Collaborate with internal marketing teams to align digital activity with content and trading plans.
- Use customer insight and media testing to refine and optimise the marketing mix and budget.
- Stay informed of the latest trends in digital marketing to continually implement best practices.
Experience & Knowledge
- Proven experience in customer acquisition, ideally B2C and within a multichannel business.
- Strong track record managing affiliate programmes and digital marketing campaigns.
- Familiarity with Google & Bing Ads, paid social platforms, and affiliate networks.
- Experience using digital analytics tools like Google Analytics 360 or Adobe Analytics.
- Advanced Excel and strong reporting/analysis capabilities.
- Experience in managing third-party relationships, ideally media agencies.
Skills & Capabilities
- Commercially astute with strong analytical and decision-making skills.
- Highly organised and deadline-focused, able to manage multiple priorities.
- Confident, proactive self-starter with a can-do attitude.
- Excellent stakeholder engagement, collaboration, and communication skills.
- Ability to lead, influence and work as part of a high-performing team.
About Lakeland
Founded in the early 60s, with the same strong values of quality and customer care now as when we first started. From selling plastic bags for home freezing from the Rayner family garage in Windermere, to over 4000 kitchen and home products today, Lakeland has grown to the extent that we now send out thousands of parcels a day from our Kendal despatch centre, and we have stores nationwide, stretching from Aberdeen to Exeter, with more in the pipeline.
Benefits
- Competitive salary and a group personal pension plan.
- 29 days’ paid holiday (including bank holidays) and generous staff discounts.
- Great retail environment and the chance to be part of a team who like to work and socialise together.
Marketing Executive in Windermere employer: Lakeland Limited
Lakeland is an exceptional employer that fosters a vibrant work culture in the picturesque setting of Windermere. With a strong emphasis on employee growth, competitive salaries, and generous benefits including 29 days of paid holiday and staff discounts, we create an environment where marketing professionals can thrive. Join our dynamic team and enjoy the unique opportunity to contribute to a leading brand in creative kitchenware while collaborating with passionate colleagues who value teamwork and social engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in Windermere
✨Tip Number 1
Familiarise yourself with Lakeland's brand and product range. Understanding their unique selling points will help you tailor your conversations during interviews and demonstrate your genuine interest in the company.
✨Tip Number 2
Network with current or former employees on platforms like LinkedIn. They can provide valuable insights into the company culture and the specific expectations for the Marketing Executive role, which can give you an edge in your application.
✨Tip Number 3
Stay updated on the latest trends in digital marketing, especially in affiliate marketing and customer acquisition. Being able to discuss recent developments or case studies during your interview will showcase your passion and expertise in the field.
✨Tip Number 4
Prepare examples of your past successes in managing digital campaigns and affiliate programmes. Be ready to discuss how you measured success and optimised performance, as this will highlight your analytical skills and results-driven approach.
We think you need these skills to ace Marketing Executive in Windermere
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in digital marketing and customer acquisition. Emphasise any previous roles where you've managed affiliate programmes or digital campaigns, as this is crucial for the Marketing Executive position.
Craft a Compelling Cover Letter:In your cover letter, express your passion for digital marketing and your understanding of Lakeland's brand values. Mention specific examples of how you've successfully driven results in past roles, particularly in managing partnerships and campaigns.
Showcase Analytical Skills:Since the role requires strong analytical capabilities, include examples of how you've used data to inform marketing decisions. Highlight your experience with tools like Google Analytics or Adobe Analytics to demonstrate your proficiency.
Research Lakeland:Familiarise yourself with Lakeland's products and marketing strategies. Understanding their market position and recent campaigns will help you tailor your application and show genuine interest in the company.
How to prepare for a job interview at Lakeland Limited
✨Showcase Your Digital Acumen
Make sure to highlight your experience with digital marketing, especially in customer acquisition. Be prepared to discuss specific campaigns you've managed and the results achieved, particularly in B2C environments.
✨Familiarise Yourself with Affiliate Marketing
Since the role involves leading an affiliate marketing programme, brush up on your knowledge of platforms like AWIN. Be ready to share any past experiences you have with managing affiliate relationships and how you’ve driven success in that area.
✨Demonstrate Analytical Skills
The job requires strong analytical capabilities, so come equipped with examples of how you've used data to inform marketing decisions. Discuss your familiarity with tools like Google Analytics 360 or Adobe Analytics and how they’ve helped optimise your campaigns.
✨Prepare for Stakeholder Engagement
This position demands excellent communication and collaboration skills. Think of instances where you've successfully engaged with stakeholders or worked within a team to achieve marketing goals, and be ready to share those stories.
