Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive customer engagement and retention through targeted marketing campaigns and website optimisation.
- Company: Laka is transforming insurance for cyclists, ensuring fast claims and fair cost-sharing since 2017.
- Benefits: Enjoy remote work, share options, cash bonuses, 25 days holiday, and mental health support.
- Why this job: Join a dynamic team focused on innovation and customer experience in a supportive, inclusive culture.
- Qualifications: 4+ years in D2C marketing with strong CRM skills; coding knowledge is a plus.
- Other info: Fluency in additional languages like French or German is a bonus; insurance experience not required.
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. Hello, we're Laka. Founded in 2017, Laka set out to transform insurance by connecting passionate cyclists to form a collective and protect their bikes for when things go wrong. Our model ensures everything runs smoothly for The Collective, from exceptionally fast claims to fairly sharing costs.
About the role
We are looking for a Lifecycle Marketing Manager to drive customer engagement, retention, and growth. In this role, you will develop targeted lifecycle marketing campaigns, manage essential customer communications, and optimise website content to enhance conversion. You'll also design automated workflows and nurture streams, leveraging CRM tools to create seamless customer journeys. It would be an amazing added bonus if you speak in addition to English, French, German or Dutch!
Lifecycle Marketing
- Develop lifecycle stages based on customer data and design campaigns for each stage.
- Execute CRM campaigns to drive activation, engagement, retention, and upsell or cross-sell opportunities.
- Be accountable for our essential transactional customer communications.
- Personalise messaging based on customer segmentation.
Website Management
- Ensure that the website effectively communicates product benefits and maximises conversion into the product experience.
Automation and Workflow Development
- Design and implement automated workflows and nurture streams for different segments and lifecycle stages.
- Use our CRM tool to set up triggers, rules, and workflows that guide customers through the journey.
Requirements
- 4+ years experience in high-growth D2C company.
- Strong technical marketing skills and hands-on experience working with CRM platforms required.
- Experience with Customer.io, Webflow and coding languages (liquid, CSS, HTML) are an advantage.
What success looks like
- Measurable improvement in the performance of our CRM campaigns and Website metrics.
- Quality of the customer experience is significantly improved.
Collaborating with other teams
- Work with the Market Leads to develop customer segments, positioning, and messaging.
- Work with the Market Leads and Product Manager to deliver CRM campaigns.
Insurance experience isn't required. We'll teach you anything you need to know and upskill you if needed. Please ensure that you have permission to work in the UK, NL, or France as we are unable to provide visa sponsorship.
Benefits
- Remote-first way of working.
- Share options for all employees.
- Performance-driven cash bonus scheme.
- 25 days holiday plus bank holidays.
- Pension scheme with employer contributions.
- Private medical insurance.
- Home set-up allowance.
- Monthly lunch allowance.
- Company-wide events and monthly socials.
- Mental health support.
We're committed to building a diverse and inclusive workplace. If you'd like to request a reasonable adjustment as part of our application or assessment process, please let us know. To find out more about what it's like to work at Laka, visit our careers page.
Lifecycle and Website Marketing Manager employer: Laka
Contact Detail:
Laka Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lifecycle and Website Marketing Manager
✨Tip Number 1
Familiarise yourself with lifecycle marketing strategies. Understanding how to segment customers and tailor campaigns for each stage will give you a significant edge in the interview process.
✨Tip Number 2
Brush up on your CRM skills, especially if you have experience with platforms like Customer.io. Being able to discuss specific workflows or campaigns you've managed will demonstrate your hands-on expertise.
✨Tip Number 3
Showcase your technical marketing skills by preparing examples of website optimisation projects you've worked on. Highlight how your efforts improved conversion rates or customer engagement.
✨Tip Number 4
If you speak any additional languages like French, German, or Dutch, make sure to mention this during your discussions. It could set you apart from other candidates and align well with Laka's diverse team.
We think you need these skills to ace Lifecycle and Website Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in lifecycle marketing and website management. Use specific examples that demonstrate your success in driving customer engagement and retention.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention your familiarity with CRM tools and any coding languages you know, as well as how you can contribute to Laka's mission.
Showcase Your Technical Skills: In your application, emphasise your technical marketing skills and hands-on experience with CRM platforms. If you have experience with Customer.io or Webflow, make sure to highlight this.
Demonstrate Cultural Fit: Laka values diversity and inclusion, so reflect on your experiences working in diverse teams. Mention any initiatives you've been part of that promote inclusivity in the workplace.
How to prepare for a job interview at Laka
✨Understand the Lifecycle Marketing Process
Familiarise yourself with the lifecycle marketing stages and be prepared to discuss how you would develop targeted campaigns for each stage. Highlight your experience in driving customer engagement and retention through effective CRM strategies.
✨Showcase Your Technical Skills
Since strong technical marketing skills are essential, be ready to talk about your hands-on experience with CRM platforms like Customer.io. If you have coding knowledge in liquid, CSS, or HTML, make sure to mention specific projects where you applied these skills.
✨Demonstrate Website Optimisation Knowledge
Discuss your approach to optimising website content for conversion. Prepare examples of how you've previously enhanced user experience and communicated product benefits effectively on a website.
✨Collaboration is Key
Emphasise your ability to work collaboratively with different teams, such as Market Leads and Product Managers. Share experiences where teamwork led to successful campaign outcomes, showcasing your communication and interpersonal skills.
