At a Glance
- Tasks: Drive sales in German-speaking markets and build lasting partnerships.
- Company: Join Laka, a revolutionary insurance company for cyclists.
- Benefits: Enjoy hybrid working, share options, bonuses, and 28 days holiday.
- Other info: Embrace a diverse and inclusive workplace with exciting team events.
- Why this job: Be part of a fast-growing team transforming the insurance industry.
- Qualifications: Fluent in German and English with 5+ years in B2B sales.
The predicted salary is between 36000 - 60000 £ per year.
For this role we are seeking an individual who must speak English and German fluently. Bike knowledge is a plus!
Hello, we’re Laka. Founded in 2017, Laka set out to transform insurance by connecting passionate cyclists to form a collective and protect their bikes for when things go wrong - a better model for insurance was born. For once people come first in insurance by fairly sharing the cost amongst each other. Our model: Laka makes sure everything runs smoothly for The Collective - from exceptionally fast claims, splitting the cost fairly, guaranteeing a maximum price and all the other heavy lifting of a regulated insurance business.
We’re looking for innovative, bold and brave minds to help us build the world’s best insurance company.
We’re expanding into additional markets in Europe, and we need someone who can open doors in German-speaking markets and build the commercial infrastructure to win them. This is a full-cycle commercial role: you’ll identify the right partners (manufacturers, leasing companies, fleet operators, large retailers), build the relationships from scratch, close the deals, and own the accounts long-term.
What you’ll be getting up to
- Sales & Business Development
- Market Strategy: Work directly with the Head of Commercial to identify new verticals and growth opportunities in the European markets.
- Build the Pipeline: Proactively identify and engage with key prospects, including bike manufacturers, leasing companies, large retailers, and service providers.
- Close Deals: Manage complex, long-term sales cycles with mid-market and enterprise organisations.
- Pitch Laka: Take our multi-faceted value proposition and tailor it perfectly to the partner.
- Account Management & Implementation
- 360° Ownership: Serve as the dedicated point of contact for your partners from the moment the contract is signed through the entire life of the account.
- Onboarding & Activation: Ensure partners are seamlessly integrated and actively promoting Laka to their customers.
- Drive Growth: Conduct regular business reviews (QBRs), track performance metrics, and identify opportunities to upsell or deepen the partnership.
- Gather Intelligence: Act as the voice of our partners internally, relaying feedback to our product and marketing teams.
Requirements
- Language Skills: You are a native or highly fluent German speaker, completely comfortable pitching to the C-suite, negotiating complex contracts, and managing stakeholder relationships in German. Fluency in English is also required.
- Deep Bike Industry Knowledge: You know the cycling and e-mobility ecosystem inside out.
- Proven Commercial Track Record: You have 5+ years of hands-on experience in full-cycle B2B sales, B2B2C partnerships, or account management.
- Tool Proficiency: You know your way around CRMs and are highly proficient with standard business suites.
About You
- Relentlessly Persistent: You don’t let deals go cold.
- A Relationship Builder: You thrive on building high-trust, long-term connections.
- End-to-End Ownership: You care deeply about the actual execution of your deals.
- A problem solver: You work closely with our partners to find opportunities to uncover win-win opportunities.
Benefits
- Hybrid way of working - you choose whether you work from home or our beautiful offices in London, Bristol and Amsterdam.
- Share options - everyone in the business is granted share options when they join.
- Company bonus scheme - if the company hits its targets, you’ll be eligible for a company bonus.
- Annual leave - 28 days holiday (plus bank holidays), with the option to roll over up to 5 days per year.
- Pension scheme - Laka pays 3% of your base salary into your pension.
- Private medical insurance - we’ll give you individual private cover.
- Monthly lunch on us - £15 every month to enjoy lunch on Laka.
- Company-wide events - expect regular events throughout the year.
- Monthly socials - each office has a budget for a monthly social activity.
- Laka swag - we’ll give you some lovely Laka kit to get you started.
- Laka credit - £10 credit per month towards insuring your bike(s) with us.
- Mental health support - unlimited support via Spill.
Belonging at Laka
We’re committed to building and sustaining a business that promotes diversity, equity, inclusion and belonging.
Sales Lead - German Speaking in Bristol employer: Laka
At Laka, we pride ourselves on being an innovative and inclusive employer that values the unique contributions of each team member. With a hybrid working model, generous benefits including share options and private medical insurance, and a vibrant work culture that fosters collaboration and personal growth, we empower our employees to thrive both professionally and personally. Join us in transforming the insurance industry while enjoying a supportive environment that celebrates diversity and encourages authentic self-expression.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Lead - German Speaking in Bristol
✨Tip Number 1
Get to know the company inside out! Research Laka's mission, values, and recent achievements. This will help you tailor your conversations and show that you're genuinely interested in being part of their journey.
✨Tip Number 2
Network like a pro! Use LinkedIn to connect with current employees or industry professionals. A friendly chat can give you insider info and might even lead to a referral – which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising your pitch. Be ready to discuss how your experience aligns with the role and how you can contribute to Laka's growth in German-speaking markets. Confidence is key!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. Plus, it shows you’re proactive – just what Laka needs!
We think you need these skills to ace Sales Lead - German Speaking in Bristol
Some tips for your application 🫡
Show Off Your Language Skills:Since this role requires fluency in both German and English, make sure to highlight your language skills right at the top of your application. Use examples that showcase your ability to communicate effectively in both languages, especially in a business context.
Tailor Your Experience:We want to see how your background fits with our mission at Laka. Be specific about your experience in sales and the bike industry. Mention any relevant partnerships or deals you've closed that relate to cycling or insurance to grab our attention!
Be Personable:At Laka, we value genuine connections. When writing your application, let your personality shine through! Share a bit about why you’re passionate about cycling and how you can contribute to our collective model. We love seeing candidates who are excited about what we do.
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure it reaches the right people. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Laka
✨Brush Up on Your Bike Knowledge
Since bike knowledge is a plus for this role, make sure you’re familiar with the cycling and e-mobility ecosystem. Research current trends, key players, and common pain points in the industry. This will not only help you answer questions but also show your genuine interest in the field.
✨Master Your Pitch in Both Languages
As a Sales Lead, you'll need to pitch Laka's value proposition fluently in both German and English. Practice your pitch in both languages, focusing on clarity and confidence. Tailor your examples to resonate with potential partners in the German-speaking market.
✨Prepare for Complex Conversations
Expect to discuss non-traditional insurance mechanics and commercial commission models. Prepare by reviewing common terms and concepts in the insurance industry. Think of potential questions you might face and how you can navigate them smoothly during the interview.
✨Showcase Your Relationship-Building Skills
This role requires a knack for building long-term relationships. Be ready to share examples from your past experiences where you successfully developed partnerships. Highlight your approach to maintaining momentum in complex sales cycles without being overbearing.
