B2B Marketing Manager

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Hello, we\’re Laka

You might not have heard of us yet – that\’s OK, you\’ve found us now – come and find out more about our journey…

Founded in 2017, Laka set out to transform insurance by connecting passionate cyclists to form a collective and protect their bikes for when things go wrong – a better model for insurance was born. For once people come first in insurance by fairly sharing the cost amongst each other. We exist to rewrite the rules of insurance so it\’s something people stand with, not against.

Our model: Laka makes sure everything runs smoothly for The Collective – from exceptionally fast claims, splitting the cost fairly, guaranteeing a maximum price and all the other heavy lifting of a regulated insurance business. For that service, the collective pays Laka a fee relative to the claims in a month.

Help us continue to change an outdated industry…

We\’re growing real fast on our path to make the Laka collective model the industry standard and we\’re expanding across segments, products, and territories. We\’re looking for innovative, bold and brave minds to help us build the world\’s best insurance company.

The role

Ideally you will speak English and French/German/Dutch natively.

A dynamic role driving growth across partners, events, and campaigns.

Are you ready to make an impact in a role that\’s as varied as it is rewarding? This is your chance to take the reins and contribute to a team that thrives on creativity, collaboration, and results. From shaping partner marketing strategies to executing compelling product campaigns, you\’ll play a pivotal role in growing our brand, deepening partnerships, and delivering memorable event experiences.

This isn\’t just about ticking boxes in B2B2C or B2B marketing; we\’re looking for someone who excels in both and knows how to blend them into impactful campaigns.

What you\’ll be getting up to:

Partner Marketing

• Craft and execute marketing plans for strategic partnerships, including:
• Launch strategies: Drive successful go-to-market plans through PR, landing pages, and onboarding flows.
• Customer engagement: Design CRM campaigns and email flows that captivate audiences.
• Collaborations: Create innovative online and offline partner activations.
• Case studies: Showcase partnership success stories to inspire confidence and attract new opportunities.
• Promotions: Amplify partner brands with smart, synergistic campaigns.

Demand Generation & Product Marketing

• Position our offerings for maximum impact across B2B2C and commercial audiences:
• Differentiation: Highlight competitive advantages and tell the story of our unique value.
• Messaging: Use data and research to craft compelling narratives that resonate.
• Channel growth: Build awareness, instil confidence in partner channels, and drive sustained growth.
• Conversion: Create funnel-nurturing campaigns that move leads from interest to action.
• Content strategy: Deliver engaging product-focused content through websites, email, webinars, and more.

Pitching

• Elevate our pitching process to new heights with standout storytelling and visuals:
• Assist in crafting and designing impactful pitches that seal the deal.
• Manage projects related to pitching with precision and expertise.
• Leverage best practices to streamline pitch processes and maintain a polished pitch deck library.

Event Management

• Make every event count by delivering seamless and impactful experiences:
• Organise and execute our presence at 3+ major annual events.
• Provide ad hoc support for partner-led events to maximise visibility and engagement.

Requirements

This role will be a great fit if you:

Skills and Experience:

• You speak English and French/ German/ Dutch
• Proven track record in marketing, particularly in partnership-driven environments.
• A strong grasp of CRM tools and expertise in designing engaging email workflows.
• Solid experience in product marketing, from messaging to execution.
• Ability to manage multiple workstreams while keeping an eye on the big picture.

Bonus Points For:

• Knowledge of how and why organisations develop strategic partnerships.
• Additional language skills to enhance global outreach.
• A passion for cycling or related industries-it\’ll give you a leg up in understanding our audience and brand ethos.

Benefits

Our perks

What can you expect from working at Laka?

• Remote-first way of working – you choose whether you work from home or our beautiful offices in London & Bristol (we have no minimum expectation of how many days you come in, although we\’d love to see your friendly face!)
• Share options – we want you to be rewarded for Laka\’s success – everyone in the business is granted share options when they join
• Company bonus scheme – if the company hits its targets, you\’ll get a cash bonus of 5% of your base salary annually
• Annual leave – 25 days holiday (plus bank holidays), with the option to roll over up to 5 days per year
• Pension scheme – Laka pays 3% of your base salary into your pension to help you save for the future
• Private medical insurance – we\’ll give you individual private cover, with the option to add partners & dependants too (at a small cost)
• Home set-up allowance – in addition to letting you choose the kit you want (MacBook or Windows laptop, plus additional equipment like screens, keyboard, etc), we\’ll also give you a one-off budget of £200 to get anything else you want in order to make your homeworking environment a comfortable place to be
• Lunch on us – £15 every first Wednesday of the month to enjoy lunch on Laka – pop out locally with people in the office, or order-in at home, the choice is yours
• Company-wide events – we love getting everyone together as much as possible – expect regular events throughout the year, for team building, bonding, and general good old-fashioned fun!
• Monthly socials – as if quarterly company events weren\’t enough, we also give each office a budget for a monthly social activity (think anything from low-key dinner & drinks through to adventure golf, paddleboarding, bowling, electric darts, trampoline parks and more!)
• Laka swag – we\’ll give you some lovely Laka kit to get you started, including a jumper & t-shirts so you can feel (& look) like part of the family
• Laka credit – for all you cyclists, we\’ll give you £10 credit per month towards insuring your bike(s) with us – plus give you access to a bunch of cycling industry discounts
• Mental health support – unlimited support via Spill, including one-to-one therapy sessions

Belonging at Laka

We\’re committed to building and sustaining a business that promotes diversity, equity, inclusion and belonging – our customer collective is broad and inclusive, and we\’d like our own people to be too. We\’re fast becoming a global community of people and we believe each person\’s unique qualities should be celebrated as they are a huge part of what makes Laka a great place to be. We\’d love you to bring your authentic self to work every single day, no matter your age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, caring responsibilities, neurodiversity, or anything else that makes you, you. If you\’d like to request a reasonable adjustment as part of our application or assessment process, please let us know by emailing .

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