At a Glance
- Tasks: Drive sales in German-speaking markets and build lasting partnerships.
- Company: Join Laka, a revolutionary insurance company for cyclists.
- Benefits: Enjoy remote work, share options, bonuses, and 25 days holiday.
- Other info: Dynamic culture with regular team events and mental health support.
- Why this job: Be part of a fast-growing team transforming the insurance industry.
- Qualifications: Fluent in German and English with 5+ years in B2B sales.
The predicted salary is between 50000 - 65000 £ per year.
For this role we are seeking an individual who must speak English and German fluently. Bike knowledge is a plus!
Hello, we're Laka. Founded in 2017, Laka set out to transform insurance by connecting passionate cyclists to form a collective and protect their bikes for when things go wrong - a better model for insurance was born. We exist to rewrite the rules of insurance so it’s something people stand with, not against. Laka makes sure everything runs smoothly for The Collective - from exceptionally fast claims, splitting the cost fairly, guaranteeing a maximum price and all the other heavy lifting of a regulated insurance business.
We’re looking for innovative, bold and brave minds to help us build the world’s best insurance company.
We're expanding into additional markets in Europe, and we need someone who can open doors in German-speaking markets and build the commercial infrastructure to win them. This is a full-cycle commercial role: you'll identify the right partners (manufacturers, leasing companies, fleet operators, large retailers), build the relationships from scratch, close the deals, and own the accounts long‑term.
What you'll be getting up to:
- Sales & Business Development
- Market Strategy: Work directly with the Head of Commercial to identify new verticals and growth opportunities in the European markets.
- Build the Pipeline: Proactively identify and engage with key prospects, including bike manufacturers, leasing companies, large retailers, and service providers.
- Close Deals: Manage complex, long‑term sales cycles with mid‑market and enterprise organisations.
- Pitch Laka: Take our multi‑faced value proposition and tailor it perfectly to the partner.
- Account Management & Implementation
- 360° Ownership: Serve as the dedicated point of contact for your partners from the moment the contract is signed through the entire life of the account.
- Onboarding & Activation: Ensure partners are seamlessly integrated and actively promoting Laka to their customers.
- Drive Growth: Conduct regular business reviews (QBRs), track performance metrics, and identify opportunities to upsell or deepen the partnership.
- Gather Intelligence: Act as the voice of our partners internally, relaying feedback to our product and marketing teams to help us continuously improve.
This role will be a great fit if you:
- Language Skills: You are a native or highly fluent German speaker, completely comfortable pitching to the C‑suite, negotiating complex contracts, and managing stakeholder relationships in German. Fluency in English is also required.
- Deep Bike Industry Knowledge: You know the cycling and e‑mobility ecosystem inside out.
- Proven Commercial Track Record: You have 5+ years of hands‑on experience in full‑cycle B2B sales, B2B2C partnerships, or account management.
- Tool Proficiency: You know your way around CRMs and are highly proficient with standard business suites (Excel, PowerPoint, or equivalent).
About You
- Relentlessly Persistent: You don't let deals go cold.
- A Relationship Builder: You thrive on building high‑trust, long‑term connections rather than transactional ties.
- End-to-End Ownership: You care deeply about the actual execution of your deals and take full accountability for them.
- A problem solver: You work closely with our partners to find opportunities to uncover win‑win opportunities.
Our perks
- Remote/ Hybrid way of working.
- Share options.
- Company bonus scheme.
- Annual leave - 25 days holiday (plus bank holidays).
- Pension scheme - Laka pays 3% of your base salary into your pension.
- Private medical insurance.
- Monthly lunch on us.
- Company-wide events.
- Monthly socials.
- Laka swag.
- Laka credit - £10 credit per month towards insuring your bike(s).
- Mental health support.
We're committed to building and sustaining a business that promotes diversity, equity, inclusion and belonging. We'd love you to bring your authentic self to work every single day.
Sales Lead - German Speaking employer: Laka Ltd
At Laka, we pride ourselves on being an innovative and inclusive employer that values the unique contributions of each team member. With a strong focus on employee growth, we offer flexible working arrangements, generous benefits including share options and private medical insurance, and a vibrant work culture that encourages collaboration and creativity. Join us in our mission to revolutionise the insurance industry while enjoying a supportive environment that celebrates diversity and fosters personal development.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Lead - German Speaking
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Lead - German Speaking at Laka Ltd, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Laka Ltd. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Lead - German Speaking. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Lead - German Speaking
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Laka Ltd:When writing your cover letter, make sure to tailor your message specifically for Laka Ltd. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Laka Ltd
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Laka Ltd that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Laka Ltd that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Laka Ltd’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
