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- Tasks: Support marketing managers by creating and managing exciting wine promotions.
- Company: Join Laithwaites, the world's leading wine merchant with a family-run vibe.
- Benefits: Enjoy a competitive salary, hybrid work, and opportunities for growth.
- Why this job: Be part of a passionate team that connects customers with amazing wines.
- Qualifications: Experience in merchandising and a keen interest in wine are essential.
- Other info: Fast-paced environment with potential for evening and weekend work.
The predicted salary is between 36000 - 60000 £ per year.
There are a lot of great reasons to love working at Laithwaites not least that we’re the most successful wine merchant on the planet. A family run business for over 50 years we sell more wine, to more people, than anyone else. Our secret? We realised that not only did we need to get out there, meet the winemakers and discover the world’s best wines for ourselves, we had to take the customer on the journey with us. We do that with great communication, un-stuffy writing and tastings for the customer to meet the winemakers themselves. You too, could be part of that journey.
We are currently looking for a Promotions Merchandiser to join our team at Laithwaites. This role is a full-time, permanent position working 35 hours a week in a hybrid setting with 3 days per week onsite. You will be based in our Theale Head Office.
Job Purpose
To support the Customer Marketing Managers in a decision-making role, owning and managing active customer campaigns. Achieving planned sales and margin targets as well as driving desired customer behaviours.
Key Responsibilities
- Work closely with the Customer Marketing Managers to identify and build strong commercial campaigns.
- Have clear understanding of revenue and margin targets, selecting product and building offers to achieve them.
- Understand the customer segmentation and relevant behaviours, including channel, price and product, building appropriately targeted promotions to drive desired performance.
- Ensure campaign journeys deliver a consistent, high-quality experience across channels.
- Responsible for managing and reforecasting demand across offers.
- Produce and analyse accurate reporting, with relevant commentary, which drives decisions.
- Making proactive decisions, confidently identifying and resolving issues.
- Confidently lead cross departmental meetings.
- Identify opportunities for sales and innovation.
- Work closely with operations to resolve all exclusions in a timely and efficient manner.
- Work closely with the Range Merchandising team to ensure strong awareness of product, stock availability and excess.
- Potential for evening and weekend cover during operationally busy times.
Personal Qualities & Skills
- Commercially driven and motivated by driving sales.
- Keen interest in wine and enthusiasm to develop product expertise.
- Excellent attention to detail.
- Enthusiastic with initiative and common sense.
- Able to challenge to obtain a desired outcome.
- Fast learner with logical and methodical decision-making skills.
- Strong interpersonal skills.
- Ability to hear, listen and respect opinions.
- Ability to prioritise effectively within a fast-moving environment.
Qualifications / Experience and Skills
- Merchandising/planning experience.
- Educated to 'A' level standard.
- Good wine and customer knowledge, with a willingness to learn.
- Strong systems knowledge of Microsoft programmes, especially Excel.
Preferred
- Educated to degree standard or equivalent.
- WSET Advanced Certificate.
- Good Understanding of our wine range.
- Knowledge of D365 and Power BI Tools.
Doing Things Beautifully is at our core. We are an equal opportunities employer and welcome applications from anyone regardless of race, sex, sexual orientation, religion / belief, age or disability.
Promotions Merchandiser in Theale employer: Laithwaites Wine
Contact Detail:
Laithwaites Wine Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Promotions Merchandiser in Theale
✨Tip Number 1
Get to know the company inside out! Research Laithwaites, their wine range, and their marketing strategies. This way, when you get that interview, you can show off your knowledge and passion for what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to merchandising and customer campaigns. Think about how you can demonstrate your commercial drive and attention to detail through real-life examples.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Laithwaites family.
We think you need these skills to ace Promotions Merchandiser in Theale
Some tips for your application 🫡
Show Your Passion for Wine: When you're writing your application, let your enthusiasm for wine shine through! Share any experiences you've had with wine, whether it's tastings, trips to vineyards, or just your favourite bottles. We love seeing candidates who are genuinely excited about what we do.
Tailor Your Application: Make sure to customise your application to highlight how your skills and experiences align with the role of Promotions Merchandiser. Use keywords from the job description to show that you understand what we're looking for and how you can contribute to our team.
Be Clear and Concise: We appreciate straightforward communication, so keep your application clear and to the point. Avoid jargon and fluff; instead, focus on showcasing your relevant experience and skills in a way that's easy to read and understand.
Apply Through Our Website: Don't forget to submit your application through our website! It's the best way for us to receive your details and ensures you're considered for the role. Plus, it shows you're keen to be part of our journey at Laithwaites!
How to prepare for a job interview at Laithwaites Wine
✨Know Your Wine
Since the role is all about promotions and wine, brush up on your wine knowledge. Familiarise yourself with different types of wines, regions, and what makes them unique. This will not only impress the interviewers but also show your genuine interest in the product.
✨Understand the Customer Journey
Laithwaites focuses on taking customers on a journey. Think about how you can contribute to this experience. Prepare examples of how you've previously engaged customers or created memorable experiences in your past roles.
✨Be Data Savvy
The job involves producing and analysing reports. Make sure you’re comfortable discussing your experience with data analysis, especially using tools like Excel. Bring examples of how you've used data to drive decisions in previous roles.
✨Show Your Commercial Mindset
This role is commercially driven, so be ready to discuss how you've achieved sales targets in the past. Think of specific campaigns or promotions you've worked on and how they contributed to revenue growth. Highlight your ability to identify opportunities for innovation.
