At a Glance
- Tasks: Lead and shape marketing strategies to drive growth and enhance customer engagement.
- Company: Join Lagardère Travel Retail, a leader in the travel retail sector.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Collaborate with global teams and build high-performing marketing functions.
- Why this job: Make a real impact on marketing strategies that drive commercial success.
- Qualifications: 7+ years in senior marketing roles with strong leadership and strategic skills.
The predicted salary is between 75600 - 92400 £ per year.
The Head of Marketing is responsible for leading and shaping the marketing strategy for Lagardère Travel Retail UK & Ireland, driving commercial growth, strengthening our market-leading position and enhancing customer engagement across our expanding retail portfolio.
As the senior marketing leader for the UK & Ireland business, you will develop and execute integrated B2B and B2C marketing strategies that support commercial objectives, strengthen key relationships with airports, landlords and brand partners, and deliver measurable business performance.
This is a strategic leadership role focused on direction-setting, relationship building and ensuring marketing drives commercial outcomes across the business.
Working closely with the UK Executive team and global marketing teams in Paris, you will ensure marketing is positioned as a key commercial growth driver while building a high-performing marketing function capable of supporting the business as it expands.
Key Responsibilities
- Strategic Leadership & Direction
- Develop and own the UK & Ireland marketing strategy aligned with wider commercial and business objectives; communicate strategy clearly to internal and external stakeholders
- Lead the evolution of the Lagardère Travel Retail brand across the UK & Ireland portfolio; define brand positioning and ensure consistent execution across touchpoints
- Set strategic priorities for the marketing function; define annual marketing objectives, KPIs and investment focus areas
- Identify emerging opportunities in marketing, technology and consumer trends to maintain competitive advantage and inform investment decisions
- Challenge and improve marketing effectiveness; establish reporting frameworks to measure marketing ROI, commercial impact and customer outcomes
- Commercial Partnership & Growth
- Act as senior marketing advisor to the Commercial Director and Executive Leadership team on business development, tender submissions and contract renewals
- Build and maintain strategic relationships with key airports, landlords and global brand partners; represent UK business as trusted marketing partner
- Shape marketing propositions that strengthen partnerships and create competitive advantage in new business opportunities
- Partner with Commercial, Buying, Operations and Finance to ensure marketing strategy supports revenue growth, customer acquisition and profitability across all business lines
- Collaborate with global teams in Paris to leverage best practice, innovation and global campaigns while tailoring for UK & Ireland market
- Brand & Customer Strategy
- Lead strategy development for integrated marketing across Retail, Duty Free and Foodservice; ensure customer insight informs all strategic decisions
- Oversee digital marketing strategy, CRM roadmap, content strategy, social media and website performance; approve major digital initiatives
- Set brand standards for all customer touchpoints; establish governance to ensure premium execution and brand consistency
- Approve all major marketing initiatives including new store openings, refurbishments, brand activations and seasonal campaigns
- Drive data-led decision making culture; champion customer insight and analytics as foundation for strategy
- Corporate Communications & External Relations
- Lead corporate communications for the UK & Ireland business; own internal and external messaging
- Oversee corporate website, Linked In and corporate leadership
- Manage media relations and press releases; build media relationships for leadership opportunities
- Support executive communications and key business announcements
- Leadership, Capability & Team Development
- Lead and develop the UK marketing team (Marketing Manager and Marketing Executive); create high-performing, collaborative culture
- Set clear objectives, performance measures and development plans for direct reports; provide coaching and mentoring
- Build marketing capability across the organisation through cross-functional collaboration and knowledge sharing
- Identify resource and capability gaps as the business grows; make recruitment and development recommendations
- Model commercial mindset and strategic thinking across all decisions
- Budget, Governance & Performance
- Own annual marketing budget and investment strategy; allocate resources to maximise commercial return and brand impact
- Establish governance and approval processes for marketing activities; ensure compliance with brand standards and legal requirements
- Monitor overall marketing performance against KPIs; review campaign effectiveness and ROISupplier and agency oversight; select and manage strategic agency relationships; establish performance standards
Skills & Experience
- Significant experience (7+ years) in a senior marketing leadership role within retail, travel retail, hospitality or customer-focused business
- Proven track record of developing and owning marketing strategy that drives measurable commercial growth
- Strategic thinking with strong commercial acumen; ability to translate customer insight and market trends into business growth opportunities
- Experience managing and developing marketing teams; track record of building high-performing functions
- Strong stakeholder and relationship management skills with confidence to influence senior leaders, external partners and Board-level executives
- Experience managing agency partnerships and marketing budgets of significant scale (£500k+)
- Strong analytical skills with ability to measure marketing performance, ROI and business impact
- Experience supporting business development, tender submissions or new market entry
- Travel retail or airport/hospitality sector experience
- Experience in matrix or international organisations
- MBA or postgraduate marketing qualification
- Direct experience launching and scaling brands in competitive markets
- #J-18808-Ljbffr
Head of Marketing employer: Lagardère Travel Retail
Lagardère Travel Retail is an exceptional employer located in the vibrant Greater London area, offering a supportive and collaborative work culture that fosters professional growth. As a Buyer Admin Assistant, you will enjoy benefits such as a 10% bonus and exclusive discounts, while being part of a dynamic team that values attention to detail and teamwork. Join us to kickstart or advance your career in retail buying, where your contributions will be recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lagardère Travel Retail and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lagardère Travel Retail are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lagardère Travel Retail on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lagardère Travel Retail. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lagardère Travel Retail. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lagardère Travel Retail:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lagardère Travel Retail’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lagardère Travel Retail
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lagardère Travel Retail will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lagardère Travel Retail, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
