Head of Marketing in City of Westminster

Job purpose:

The Head of Marketing is responsible for leading and shaping the marketing strategy, driving commercial growth, strengthening our market-leading position and enhancing customer engagement across our expanding retail portfolio.

Key Responsibilities

Strategic Leadership

• Develop and own the UK & Ireland marketing strategy aligned with wider commercial and business objectives; communicate strategy clearly to internal and external stakeholders
• Lead the evolution of the Lagardère Travel Retail brand across the UK & Ireland portfolio; define brand positioning and ensure consistent execution across touchpoints
• Set strategic priorities for the marketing function; define annual marketing objectives, KPIs and investment focus areas
• Identify emerging opportunities in marketing, technology and consumer trends to maintain competitive advantage and inform investment decisions
• Challenge and improve marketing effectiveness; establish reporting frameworks to measure marketing ROI, commercial impact and customer outcomes

Commercial Partnership & Growth

• Act as senior marketing advisor to the Commercial Director and Executive Leadership team on business development, tender submissions and contract renewals
• Build and maintain strategic relationships with key airports, landlords and global brand partners; represent UK business as trusted marketing partner
• Shape marketing propositions that strengthen partnerships and create competitive advantage in new business opportunities
• Partner with Commercial, Buying, Operations and Finance to ensure marketing strategy supports revenue growth, customer acquisition and profitability across all business lines

Brand & Customer Strategy

• Lead strategy development for integrated marketing across Retail, Duty Free and Foodservice; ensure customer insight informs all strategic decisions
• Oversee digital marketing strategy, CRM roadmap, content strategy, social media and website performance; approve major digital initiatives
• Set brand standards for all customer touchpoints; establish governance to ensure premium execution and brand consistency
• Approve all major marketing initiatives including new store openings, refurbishments, brand activations and seasonal campaigns
• Drive data-led decision making culture; champion customer insight and analytics as foundation for strategy

Corporate Communications & External Relations

• Lead corporate communications for the UK & Ireland business; own internal and external messaging
• Oversee corporate website, LinkedIn and corporate leadership
• Manage media relations and press releases; build media relationships for leadership opportunities
• Support executive communications and key business announcements

Leadership, Capability & Team Development

• Lead and develop the UK marketing team (Marketing Manager and Marketing Executive); create high-performing, collaborative culture
• Set clear objectives, performance measures and development plans for direct reports; provide coaching and mentoring
• Build marketing capability across the organisation through cross-functional collaboration and knowledge sharing
• Identify resource and capability gaps as the business grows; make recruitment and development recommendations

Budget, Governance & Performance

• Own annual marketing budget and investment strategy; allocate resources to maximise commercial return and brand impact
• Establish governance and approval processes for marketing activities; ensure compliance with brand standards and legal requirements
• Monitor overall marketing performance against KPIs; review campaign effectiveness and ROI
• Supplier and agency oversight; select and manage strategic agency relationships; establish performance standards

Qualifications

• Significant experience (7+ years) in a senior marketing leadership role within retail, travel retail, hospitality or customer-focused business
• Proven track record of developing and owning marketing strategy that drives measurable commercial growth
• Strategic thinking with strong commercial acumen; ability to translate customer insight and market trends into business growth opportunities
• Experience managing and developing marketing teams; track record of building high-performing functions
• Strong stakeholder and relationship management skills with confidence to influence senior leaders, external partners and Board-level executives
• Experience managing agency partnerships and marketing budgets of significant scale (£500k+)
• Strong analytical skills with ability to measure marketing performance, ROI and business impact
• Experience supporting business development, tender submissions or new market entry