At a Glance
- Tasks: Lead digital marketing efforts to enhance our restaurant's online presence and engage with customers.
- Company: Join Lady Kay African Restaurant, a passionate team celebrating authentic African cuisine.
- Benefits: Collaborative environment, creative freedom, and opportunities for professional growth.
- Other info: Dynamic role with a focus on community engagement and innovative campaigns.
- Why this job: Make a real impact on our brand visibility while sharing rich cultural flavours.
- Qualifications: Experience in digital marketing and a flair for creativity.
The predicted salary is between 25650 - 31350 £ per year.
Applying for this role is straight forward Scroll down and click on Apply to be considered for this position.
Lady Kay African Restaurant Limited is a small but passionate player in the Restaurants, specializing in authentic African cuisine that celebrates rich cultural flavors and traditions.
We focus on delivering exceptional dining experiences through quality service and a warm, inviting atmosphere.
As a growing establishment, we are dedicated to innovation and excellence, continuously enhancing our brand presence and customer engagement in a competitive market.
Join us at Lady Kay African Restaurant Limited and become part of a dynamic team where your digital marketing expertise will directly impact our growth and visibility.
We offer a collaborative environment that values creativity and professional development.
- Take charge of growing and nurturing our social media channels to boost our online presence
- Keep our website fresh and thriving by ensuring everything is up-to-date and engaging
- Roll out and fine-tune marketing campaigns that resonate with our audience
- Dive into campaign data to generate insightful reports and come up with actionable recommendations
- Develop and implement a comprehensive digital marketing strategy aligned with the restaurant's business objectives, target audience and expansion plans.
- Manage and develop the company's social media presence across Tik Tok, Instagram, Facebook and other relevant digital platforms.
- Plan and oversee the creation of engaging content, including food photography, short-form videos, behind-the-scenes kitchen content, menu highlights and customer testimonials.
- Develop culturally relevant storytelling campaigns showcasing African cuisine, traditional cooking methods, ingredients and dishes such as jollof rice, beef suya, egusi soup, efo riro and moi moi.
- Plan and manage a structured content calendar covering menu promotions, weekend offers, seasonal campaigns, festive occasions and community events.
- Manage and optimise the company's website and Google Business Profile to improve local search visibility and help prospective customers find the restaurant and its services.
- Plan, implement and evaluate paid digital advertising campaigns across appropriate platforms, including Google Ads, Facebook and Instagram, within approved marketing budgets.
- Develop digital promotional campaigns to support dine-in services, takeaway orders, Uber Eats sales, special menus and potential catering and bulk-food services.
- Identify and coordinate suitable collaborations with food bloggers, local influencers, content creators and community organisations to increase brand awareness and reach relevant audiences. xsabvtc
- Monitor online reviews, comments, messages and customer feedback, ensuring appropriate responses and escalating operational issues to the directors when necessary.
- Develop custome
- Please click on the apply button to read the full job description
Digital Marketing Manager employer: Lady Kay African restaurant
Lady Kay African restaurant offers a dynamic team environment where employees can thrive and grow their skills. The company values creativity and provides opportunities for professional development, making it an attractive employer for those looking to make a meaningful impact in the restaurant industry.
Contact Details:
Lady Kay African restaurant Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lady Kay African restaurant and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lady Kay African restaurant are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lady Kay African restaurant on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lady Kay African restaurant. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lady Kay African restaurant. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lady Kay African restaurant:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lady Kay African restaurant’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lady Kay African restaurant
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lady Kay African restaurant will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lady Kay African restaurant, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
