Digital Marketing Manager

Lady Kay African Restaurant Limited is a small but passionate player in the Restaurants, specializing in authentic African cuisine that celebrates rich cultural flavors and traditions. We focus on delivering exceptional dining experiences through quality service and a warm, inviting atmosphere. As a growing establishment, we are dedicated to innovation and excellence, continuously enhancing our brand presence and customer engagement in a competitive market. Join us at Lady Kay African Restaurant Limited and become part of a dynamic team where your digital marketing expertise will directly impact our growth and visibility. We offer a collaborative environment that values creativity and professional development. Take charge of growing and nurturing our social media channels to boost our online presence Keep our website fresh and thriving by ensuring everything is up-to-date and engaging Roll out and fine-tune marketing campaigns that resonate with our audience Dive into campaign data to generate insightful reports and come up with actionable recommendations Develop and implement a comprehensive digital marketing strategy aligned with the restaurant's business objectives, target audience and expansion plans. Manage and develop the company's social media presence across TikTok, Instagram, Facebook and other relevant digital platforms. Plan and oversee the creation of engaging content, including food photography, short-form videos, behind-the-scenes kitchen content, menu highlights and customer testimonials. Develop culturally relevant storytelling campaigns showcasing African cuisine, traditional cooking methods, ingredients and dishes such as jollof rice, beef suya, egusi soup, efo riro and moi moi. Plan and manage a structured content calendar covering menu promotions, weekend offers, seasonal campaigns, festive occasions and community events. Manage and optimise the company's website and Google Business Profile to improve local search visibility and help prospective customers find the restaurant and its services. Plan, implement and evaluate paid digital advertising campaigns across appropriate platforms, including Google Ads, Facebook and Instagram, within approved marketing budgets. Develop digital promotional campaigns to support dine-in services, takeaway orders, Uber Eats sales, special menus and potential catering and bulk-food services. Identify and coordinate suitable collaborations with food bloggers, local influencers, content creators and community organisations to increase brand awareness and reach relevant audiences. Monitor online reviews, comments, messages and customer feedback, ensuring appropriate responses and escalating operational issues to the directors when necessary. Develop customer retention initiatives, including email marketing, loyalty campaigns and You've got solid experience in digital marketing and know how to rock it independently—no hand-holding needed! Analytical skills are your superpower, and you pair them perfectly with a structured work approach to dive deep into data and strategies Teamwork makes the dream work, and you're someone who brings enthusiasm and collaboration to the table Communicating is your jam, whether it's with the team, clients, or just about anyone—your words have a way of making things happen • Strong understanding of social media marketing, digital content strategy and online audience engagement. Experience planning and managing digital marketing campaigns across relevant platforms. Knowledge of website management, search engine optimisation and local search marketing. Ability to develop engaging written and visual content for different digital audiences. Understanding of digital advertising, campaign budgeting and performance measurement. Strong analytical skills, including the ability to interpret marketing data and prepare performance reports. Excellent written and verbal communication skills. Strong organisational skills and the ability to manage multiple campaigns and deadlines. Ability to develop marketing strategies that support customer acquisition, retention and business growth. Understanding of brand consistency, customer experience and online reputation management. Earn a solid wage that reflects your hard work, and enjoy an extra treat with our Christmas bonus to make the holidays brighter Stay connected with a company mobile phone that keeps you dialed in with business, wherever you are Enjoy exclusive savings with our employee discount, so you can get more out of your hard-earned cash Secure your future with a permanent position that ensures stability and opportunity for growth Personal Attributes The successful candidate will be creative, commercially aware, organised and proactive. They will be able to combine engaging content creation with data-driven decision-making, identify opportunities for business development and communicate effectively with the directors and other relevant stakeholders. How to Apply Interested candidates should submit a CV and a covering letter outlining their relevant experience, digital marketing skills and examples of campaigns or projects they have managed. Applications should demonstrate how the candidate's skills and experience could help increase the restaurant's online visibility, attract customers and support sustainable business growth TPBN1_UKTJ