Sales Assistant in City of London

Ladurée is a globally renowned French patisserie, famed for its iconic macarons. With over 100 boutiques in 17 countries and a growing UK presence, we are looking for a reliable and dedicated Retail Assistant to play a key role in delivering an exceptional customer experience. You should be motivated by teamwork, willing to help others, and ready to adapt to a dynamic environment while maintaining high standards.

Location: Ladurée Store - Liberty

Reports to: Retail Supervisor / Assistant Manager / Store Manager

Key Responsibilities

• Customer Service Excellence
  • Greet customers warmly, creating a welcoming and high‑end shopping experience.
  • Assist customers in selecting Ladurée products, such as macarons, pastries, and gifts, while providing knowledgeable recommendations based on customer preferences.
  • Uphold Ladurée’s exceptional service standards by ensuring each customer interaction is personal, courteous, and attentive.
  • Handle customer inquiries and provide detailed information about product origins, flavours, ingredients, and Ladurée’s unique offerings.
• Sales and Upselling
  • Actively engage in upselling and cross‑selling Ladurée products, including seasonal or limited‑edition items.
  • Achieve individual and team sales targets by fostering repeat business and building customer loyalty.
  • Accurately process customer transactions, handle cash and card payments, and manage receipts and customer orders efficiently.
• Store Presentation and Stock Management
  • Maintain the store’s aesthetic appeal by arranging and restocking displays, ensuring they align with Ladurée’s brand standards.
  • Monitor inventory levels, restock as necessary, and inform management of any shortages to prevent disruption to customer experience.
  • Assist with daily stock counts, inventory control, and managing stock rotation to ensure product freshness and quality.
• Product Knowledge and Brand Representation
  • Develop and maintain a deep understanding of Ladurée products, history, and values to effectively communicate them to customers.
  • Represent Ladurée’s brand ethos through polished appearance, language, and behaviour that aligns with the brand’s luxury positioning.
• Operational Support
  • Support store operations by participating in opening and closing routines, cleaning, and other duties that ensure a smooth store environment.
  • Adhere to health and safety, hygiene, and cleanliness standards, particularly in handling food products.
  • Manage packaging for customer orders with precision and care, ensuring it meets Ladurée’s quality standards.
• Team Collaboration
  • Work collaboratively with team members, supporting each other to create a memorable shopping experience.
  • Attend regular team meetings and training sessions to stay updated on new products, promotions, and company policies.

Qualifications

• Previous retail or customer service experience, ideally within a high‑end food or hospitality brand.
• Exceptional interpersonal and communication skills, with a friendly and approachable demeanour.
• Strong attention to detail, particularly in following brand standards and visual merchandising guidelines.
• Ability to work in a fast‑paced environment, handling multiple customers and transactions with efficiency.
• Flexibility to work various shifts, including weekends, holidays, and peak seasons.

Preferred Skills

• Passion for gourmet food, pastries, and the Ladurée brand.
• Experience in using Point of Sale (POS) systems.

Benefits

• Competitive hourly wage
• Employee discounts on Ladurée products
• Opportunities for professional growth within the brand and exposure to a prestigious environment
• Monthly Travel Allowance

If you’re someone who’s motivated, resilient, and ready to make a difference, we would love to hear from you!