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- Tasks: Plan and manage exciting paid media campaigns across major platforms like Google, Meta, and TikTok.
- Company: Join a dynamic advertising agency with a focus on innovation and collaboration.
- Benefits: Enjoy remote work flexibility, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact by driving measurable growth for global brands through creative strategies.
- Qualifications: Experience with Google Ads and social media platforms; strong data analysis skills required.
- Other info: Be part of a fast-paced environment that values continuous learning and teamwork.
The predicted salary is between 28800 - 43200 £ per year.
Location: Remote (Europe based)
Employment Type: Full-time
Industry: Advertising Services
We are looking for a Paid Media Specialist to join our growing agency and play a pivotal role in the success of our client campaigns. This role sits at the intersection of production, creative strategy, and project management making it central to everything we do. We are specifically seeking someone with a strong technical and data-focused mindset, paired with solid business acumen. You will be responsible for ensuring paid media campaigns are not only well-executed, but also aligned with broader business goals (driving measurable growth and delivering real value for the clients).
Key Responsibilities:- Plan, launch, and manage paid media campaigns across channels including Google Ads (Search, Display, Shopping, UAC, YouTube), Meta Ads, TikTok Ads, and LinkedIn Ads.
- Manage marketing experiments and campaign optimizations based on performance data and strategic goals.
- Monitor and analyze campaign metrics to uncover insights and drive performance improvements.
- Present campaign results and actionable insights directly to clients during regular calls.
- Collaborate with cross-functional teams to ensure paid media efforts align with broader business and marketing strategies.
- Proactively contribute ideas and recommendations to improve client performance and internal processes.
- Stay current with platform updates, industry trends, and emerging tools including AI-based solutions to enhance data and reporting capabilities.
- Fluent English, both written and spoken (we work only in English).
- Hands-on experience with Google Ads and major social media ad platforms, with deep platform knowledge.
- Proficient with Google Data Studio and reporting dashboards.
- Experience using Google Tag Manager (nice to have, not mandatory).
- Knowledge of tools like Funnel.io, Supermetrics, or other data connector platforms.
- Proven experience running campaigns across key verticals such as E-commerce, Mobile Apps, B2B, or Finance.
- Confident in reporting and presenting data-driven insights to clients.
- Strong technical and data-focused mindset (able to interpret complex performance data and translate it into strategic action).
- Solid business acumen (understand how campaign performance impacts client goals, revenue, and growth).
- Comfortable proactively contributing ideas and optimizations to improve account performance.
- A passion for continuous learning and professional growth in a fast-paced, innovative agency environment.
- Excellent critical thinking skills capable of applying data and strategy to solve business problems.
- A strong interest in staying current with industry trends and platform updates.
- A collaborative mindset (able to work seamlessly with creative, strategy, and project management teams).
- Effective time management (able to juggle multiple projects, meet deadlines, and prioritize workload efficiently).
- Curiosity about AI and a willingness to explore tools that enhance performance, reporting, and automation.
- Own it: whether it’s something you want to proudly show off or something you’d rather forget (we all make mistakes), we want to be a place where we win (and make mistakes) together. You want to take responsibility for delivering the best that you can and continuously learning. All-day. Every day.
Paid Media Specialist (Remote, Global Brands) – Ladder.io employer: Ladder.io
Contact Detail:
Ladder.io Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Specialist (Remote, Global Brands) – Ladder.io
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend virtual events, and join relevant online communities. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid media campaigns and results. This will give potential employers a clear view of what you can bring to the table and how you can help them achieve their goals.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Make sure to highlight your technical skills and data-driven mindset, as these are key for the Paid Media Specialist role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect with us directly.
We think you need these skills to ace Paid Media Specialist (Remote, Global Brands) – Ladder.io
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Paid Media Specialist role. Highlight your experience with Google Ads and social media platforms, and don’t forget to showcase your data-driven mindset. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about paid media and how your previous experiences have prepared you for this role. Let us know what excites you about working with global brands!
Showcase Your Results: When detailing your past campaigns, focus on the results you achieved. Use metrics and data to demonstrate how your efforts drove growth and value for clients. We love seeing numbers that tell a story!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Ladder.io
✨Know Your Platforms
Make sure you brush up on your knowledge of Google Ads and major social media ad platforms. Be ready to discuss specific campaigns you've managed, the strategies you employed, and the results you achieved. This will show that you not only understand the tools but can also leverage them effectively.
✨Data is Your Best Friend
Prepare to talk about how you've used data to drive campaign performance. Bring examples of how you've monitored metrics, uncovered insights, and made optimisations based on performance data. This will demonstrate your strong technical and data-focused mindset, which is crucial for this role.
✨Show Your Business Acumen
Be ready to explain how your work in paid media has directly impacted client goals and revenue. Think of specific instances where your campaigns drove measurable growth. This will highlight your understanding of the bigger picture and how your role contributes to overall business success.
✨Collaborate and Contribute
During the interview, express your enthusiasm for working with cross-functional teams. Share examples of how you've collaborated with creative, strategy, and project management teams in the past. This will showcase your collaborative mindset and your ability to contribute ideas that enhance client performance.