Overview
In this role you will lead the distribution of trending and breaking news to LADbible’s global audience, shaping a daily publishing schedule with editorial judgment and data insights. You will collaborate with journalists and editors to maximise reach and engagement across social platforms, driving audience growth and content performance. The role combines fast-paced, social-led editing with live events coverage and cross-platform storytelling. You’ll contribute to a culture of trend-driven journalism at a scale that defines culture for Millennials and Gen Z.
Pay / Benefits
- blended working, 3 days in the office
- dynamic, fast-paced environment
- equal opportunities employer
- global audience reach
- cross-team collaboration
- career development opportunities
Responsibilities
- Research and spot trending news, stories and viral videos to stay ahead of competitors
- Identify and champion content likely to engage readers and viewers
- Distribute content across multiple platforms and referrers with a 360-degree approach
- Collaborate with social editors, writers and journalists to generate ideas and improve performance
- Schedule and post content on Facebook and Twitter
- Create compelling headlines, captions and thumbnails for articles
- Monitor performance with analytics tools and optimise for reach
- Explore new methods for audience growth via search and referrers
- Bring fresh ideas and drive ongoing improvements within the team
- Cover live events on a seven-day roster
Key requirements
- 5+ years of newsroom or digital publishing experience
- Strong knowledge of social platforms and Google Search
- Deep interest in UK and US news, pop culture, trends and viral stories
- Degree in Journalism, Broadcasting, Media, or equivalent experience
- Experience selecting content and crafting headlines for a digital audience
- Understanding of trending news and turning it into engaging stories
- Experience with analytics tools such as Google Analytics, Google Trends, Chartbeat and NewsWhip
- Proven ability to collaborate within editorial teams and mentor juniors
- Clear examples of successful social campaigns or posts that grew audiences
- Strong proofreading skills and knowledge of journalism ethics
- collaboration
- creativity
- initiative
- Google Analytics
- Google Trends
- Chartbeat
Senior Social Editor - LAD in Manchester employer: LADbible
At LADbible Group, we pride ourselves on being an innovative employer that champions creativity and inclusivity. Our vibrant work culture encourages collaboration and the exploration of new ideas, making it an ideal environment for a Content Creator passionate about engaging with a global audience. With opportunities for personal and professional growth, along with a commitment to diversity, joining our team means being part of a forward-thinking company that values your unique voice and perspective.
