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- Tasks: Manage and optimise YouTube Shorts for LADbible, UNILAD, and SPORTbible channels.
- Company: Join LADbible Group, a leading social youth publisher with a global reach.
- Benefits: Flexible working, diverse culture, and opportunities for personal growth.
- Why this job: Be at the forefront of short-form video content and shape the future of entertainment.
- Qualifications: 2-3 years experience in managing YouTube channels and a strong understanding of short-form video.
- Other info: Dynamic work environment with a focus on creativity and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Founded in 2012, LADbible Group is redefining entertainment and news for a social generation. Our global community engages with our content–spanning editorial, video, documentary and live – we reach 1 billion people each and every month. Our mission is to give the youth generation a voice by building communities that laugh, think and act. Using all major platforms, we’ve rapidly risen to become one of the world's largest publishers.
As a YouTube Shorts Channel Manager, you’ll be responsible for building, scaling and optimising short-form video performance across LADbible, UNILAD and SPORTbible YouTube Shorts channels. This role sits at the intersection of content strategy, platform performance and video monetisation. You’ll lead the end-to-end YouTube Shorts publishing and optimisation process, focusing on maximising revenue opportunities, alongside views, audience retention and channel growth.
What the opportunity looks like:
- Own the day-to-day management of YouTube Shorts publishing across LADbible, UNILAD and SPORTbible, including scheduling, optimisation, metadata, and feed strategy.
- Work closely with editorial, production and social teams to shape and activate a clear YouTube Shorts strategy.
- Treat monetisation as a core KPI, alongside views and growth.
- Analyse Shorts performance at scale, including view velocity, retention, engagement, monetisation signals and audience behaviour.
- Optimise Shorts for maximum discoverability within the Shorts feed.
- Ensure Shorts content is on-brand, IP-safe and consistently presented across LADbible, UNILAD and SPORTbible.
- Stay ahead of YouTube Shorts updates, monetisation changes, algorithm shifts and competitive insights.
- Leverage LADbible Group’s extensive originals and licensed video content archive to identify Shorts opportunities.
Skills and experience we'd like you to have:
- 2–3+ years’ experience managing and scaling high-performing YouTube channels, with a strong focus on YouTube Shorts or short-form video.
- A deep, current understanding of YouTube Shorts, including performance levers, monetisation mechanics and algorithmic discovery.
- Proven experience using data to inform content decisions.
- Strong commercial mindset, with experience optimising content for platform revenue as well as reach.
- Excellent organisational skills and the ability to manage multiple brands, feeds and priorities in a fast-paced environment.
- Exceptional attention to detail, particularly around hooks, captions, timing and packaging.
- An entrepreneurial, test-and-learn mentality, with a desire to build, iterate and improve systems and processes.
At LADbible Group we’ve rolled out blended working which means the majority of departments across the business work in the office 3 days per week. LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us.
YouTube Shorts Channel Manager in Manchester employer: LADbible Group
Contact Detail:
LADbible Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land YouTube Shorts Channel Manager in Manchester
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those already working at LADbible Group. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Create a portfolio of your best YouTube Shorts or similar content. This is your chance to demonstrate your understanding of trends, hooks, and audience engagement – make it pop!
✨Tip Number 3
Stay updated on YouTube trends and algorithm changes. Share your insights during interviews to show you're not just a fan but a savvy strategist who knows how to optimise content for maximum impact.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and ready to dive into the LADbible world.
We think you need these skills to ace YouTube Shorts Channel Manager in Manchester
Some tips for your application 🫡
Show Your Passion for Video: When you're writing your application, let your enthusiasm for short-form video shine through. Share examples of your previous work with YouTube Shorts or similar platforms to show us how you can bring that passion to LADbible.
Be Data-Driven: We love numbers! Make sure to highlight your experience with analytics and how you've used data to inform your content strategies. This will show us that you understand the importance of performance metrics in driving growth.
Tailor Your Application: Don’t just send a generic application. Take the time to tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We want to see how you fit into our vision at LADbible!
Apply Through Our Website: Make it easy for us to find your application by applying directly through our website. It helps us keep track of all applications and ensures you’re considered for the role without any hiccups!
How to prepare for a job interview at LADbible Group
✨Know Your YouTube Shorts Inside Out
Before the interview, dive deep into YouTube Shorts. Familiarise yourself with the latest trends, monetisation strategies, and algorithm changes. Being able to discuss specific examples of successful Shorts will show your passion and expertise.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive content decisions in the past. Bring examples of how you've analysed performance metrics to optimise video content. This will demonstrate your ability to translate analytics into actionable strategies.
✨Be Ready to Discuss Collaboration
This role involves working closely with various teams. Think of examples where you've successfully collaborated with editorial, production, or social teams. Highlight how you contributed to a cohesive strategy that maximised audience engagement.
✨Demonstrate Your Commercial Mindset
Since monetisation is a core KPI for this role, be prepared to discuss how you've optimised content for revenue in previous positions. Share specific strategies you've implemented to increase RPM or advertiser suitability, showcasing your understanding of the commercial side of content creation.
