At a Glance
- Tasks: Spot trends, create engaging stories, and publish content across social platforms overnight.
- Company: Join LADbible Group, the leading voice of youth culture with 520 million followers.
- Benefits: Flexible freelance role with opportunities to shape digital experiences for Gen Z.
- Other info: Collaborative environment with a commitment to diversity and inclusion.
- Why this job: Be at the forefront of internet culture and make an impact on global conversations.
- Qualifications: Experience in digital journalism and a passion for social media and trending news.
The predicted salary is between 24000 - 36000 € per year.
LADbible Group is the most engaged publisher on social media, globally. With over 520 million followers, 13.9 billion monthly social views, and a growing network of brands reaching every corner of youth culture, we’ve become the voice of a generation. Our mission is to inform, entertain and empower through content that drives thought, laughter, action and change.
About the Role
LADbible Group is looking for a Freelance Overnight Social Journalist to help power our 24/7 publishing operation and ensure the biggest stories, viral moments, and internet trends reach our audience first. Working overnight as part of our editorial team, you’ll be responsible for spotting trends early, creating fast-moving stories, and packaging content for maximum engagement across LADbible’s social platforms and website. You will play a critical role in maintaining LADbible’s position as one of the world’s leading youth publishers, ensuring the brand stays ahead of the conversation while audiences wake up to the stories everyone is talking about. This is an ideal role for someone who is obsessed with internet culture, social media, and the global news cycle, and who thrives in a fast‑paced, real‑time publishing environment.
What the opportunity looks like:
- Monitoring the overnight news and social landscape to identify trending stories, viral videos and emerging cultural moments.
- Writing and publishing fast‑turnaround articles that reflect LADbible’s tone of voice and editorial style.
- Packaging and publishing content for maximum social engagement, including writing headlines, captions and selecting thumbnails.
- Scheduling and posting content across Facebook, Instagram, X/Twitter and other social platforms.
- Spotting opportunities for follow‑up angles, explainers or original takes on trending topics.
- Using Google Trends, social platforms, forums and online communities to source stories audiences care about.
- Monitoring article and social performance and using data insights to improve future content.
- Working closely with social editors and journalists across LADbible Group to ensure consistent overnight coverage and smooth handover to the daytime team.
- Contributing ideas for original stories and viral formats that resonate with LADbible’s global audience.
- Maintaining high editorial standards while working quickly and accurately in a breaking‑news environment.
- Being a brand ambassador for LADbible Group and ensuring we strive for engagement while never compromising on tone of voice, authenticity and audience trust.
Skills and experience we’d like you to have:
- Experience working in digital journalism, social media publishing or a fast‑moving online newsroom.
- A strong understanding of social platforms including Facebook, Instagram, TikTok and X/Twitter.
- Excellent knowledge of internet culture, trending news and viral content.
- Proven ability to identify stories with strong audience potential.
- Strong writing skills with the ability to produce accurate, engaging articles quickly.
- Experience using SEO tools including Google Trends and understanding search trends on Organic and Discover.
- A calm, organised approach to working under pressure and meeting deadlines.
- A strong understanding of journalism law, ethics and verification.
- A collaborative mindset and enthusiasm for contributing ideas within a team environment.
- Experience writing or publishing viral or social‑first content.
- Familiarity with analytics tools and audience insights platforms.
- Experience sourcing stories from online communities such as Reddit, TikTok and niche forums.
- Basic image editing skills using tools such as Photoshop or similar software.
- Knowledge of Echobox not necessary but desirable.
At LADbible Group we’ve rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 3 days per week. LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.
Overnight Social Journalist (Freelance) in Manchester employer: LADbible Group
LADbible Group is an exceptional employer, offering a dynamic and inclusive work culture that thrives on creativity and innovation. As a Freelance Overnight Social Journalist, you'll be at the forefront of youth culture, with opportunities for professional growth in a fast-paced environment that values your insights and contributions. With a commitment to diversity and a flexible blended working model, LADbible Group empowers its employees to make a meaningful impact while enjoying the benefits of a supportive team atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Overnight Social Journalist (Freelance) in Manchester
✨Tip Number 1
Stay on top of the latest trends! Use social media platforms and Google Trends to keep your finger on the pulse of what’s hot. The more you know about what’s buzzing, the better your chances of landing that freelance gig.
✨Tip Number 2
Network like a pro! Connect with other journalists and content creators in the industry. Join online communities or forums where you can share ideas and get insights. You never know who might have a lead on a job opportunity!
✨Tip Number 3
Show off your skills! Create a portfolio showcasing your best work, especially pieces that highlight your ability to write engaging, fast-paced articles. Make sure it’s easy to access and share when you apply through our website.
✨Tip Number 4
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to LADbible Group or similar companies with your ideas and how you can contribute. A little initiative can go a long way in making you stand out!
We think you need these skills to ace Overnight Social Journalist (Freelance) in Manchester
Some tips for your application 🫡
Show Your Passion for Internet Culture:When you're writing your application, let us see your obsession with internet culture and social media. Share examples of trends you've spotted or viral content you've created. We want to know what makes you tick!
Nail the Tone of Voice:Make sure your writing reflects LADbible's tone of voice. Whether it's feel-good stories or bold journalism, we want to see how you can adapt your style to fit our brand. Keep it engaging and authentic!
Highlight Your Fast-Paced Experience:Since this role is all about quick turnarounds, showcase any experience you have in fast-moving environments. Tell us about times you've had to write or publish under pressure – we love a good story about meeting tight deadlines!
Apply Through Our Website:Don't forget to apply through our website! It's the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you're serious about joining our team!
How to prepare for a job interview at LADbible Group
✨Know Your Platforms
Familiarise yourself with the social media platforms LADbible uses, like Facebook, Instagram, and TikTok. Be ready to discuss how you would engage audiences on these platforms and share examples of content that resonates with youth culture.
✨Stay Ahead of Trends
Research current trends in internet culture and viral content before your interview. Bring ideas for potential stories or angles that could work for LADbible, showing that you can spot opportunities and think creatively under pressure.
✨Showcase Your Writing Skills
Prepare a portfolio of your best writing samples, especially those that demonstrate your ability to produce engaging, fast-paced articles. Be ready to write a short piece during the interview to showcase your skills in real-time.
✨Understand the Brand Voice
Dive deep into LADbible’s tone of voice and editorial style. During the interview, highlight how you can maintain high editorial standards while working quickly, ensuring your content aligns with their brand identity.
