Freelance Overnight Social Journalist, SPORTbible in Manchester

SPORTbible is looking for a Freelance Overnight Sport Social Journalist to power our round‑time‑clock publishing operation and ensure the biggest sporting stories, viral moments, and fan conversations reach our audience first. Working overnight as part of our editorial team, you’ll be responsible for spotting trends early, creating fast‑moving sports content, and packaging stories for maximum engagement across SPORTbible’s social platforms and website. You will play a critical role in maintaining SPORTbible’s position as one of the world’s largest sports communities, ensuring fans wake up to the stories everyone is talking about.

About the role

This is a fast‑paced, real‑time publishing role for someone obsessed with sport, social media, and internet culture. You’ll combine sharp editorial instincts with strong platform knowledge to identify, create and distribute high‑performing content overnight, ensuring SPORTbible leads the conversation across football, F1, boxing, UFC and beyond.

What the opportunity looks like:

• Monitoring the overnight sports news cycle, fixtures, and social landscape to identify breaking stories, viral clips and emerging fan conversations.
• Writing and publishing fast‑turnaround sports articles that reflect SPORTbible’s tone of voice and editorial standards.
• Packaging content for maximum social performance, including writing headlines, captions and selecting thumbnails.
• Scheduling and publishing content across Facebook, Instagram, X/Twitter and other platforms.
• Identifying viral moments from live games, press conferences, interviews and fan reactions.
• Spotting opportunities for follow‑ups, explainers and original angles on major sporting stories.
• Using tools such as Google Trends, social platforms, forums and fan communities to source stories.
• Monitoring performance (traffic, engagement, shares) and using data to optimise content output.
• Working closely with SPORTbible editors and the wider LBG team to ensure seamless overnight coverage and strong handover into the day shift.
• Contributing ideas for original formats, franchises and reactive sports content that resonate with a global audience.
• Maintaining high editorial standards, accuracy and legal awareness while working at speed.
• Acting as a brand ambassador for SPORTbible, balancing engagement with authenticity and audience trust.

Skills and experience we’d like you to have:

• Experience in digital journalism, social publishing or a fast‑paced newsroom environment.
• A strong understanding of major social platforms and how content performs on each (Facebook, Instagram, TikTok, X).
• Deep knowledge of sport across key verticals (football, F1, boxing, MMA, etc.) and the global sports calendar.
• Excellent knowledge of internet culture, fan communities and viral content trends.
• Proven ability to identify high‑performing stories with strong audience potential.
• Strong writing skills with the ability to produce accurate, engaging content quickly.
• A data‑led mindset, with experience using analytics to inform editorial decisions.
• Ability to work independently overnight while maintaining communication with the wider team.
• Strong attention to detail, editorial judgement and legal awareness.

LADbible Group is one of the world’s largest and most engaged social publishers, reaching millions of young people globally every day. At SPORTbible, you’ll be at the heart of global sports culture—shaping conversations, breaking stories, and delivering content to a passionate audience of fans around the world.

This freelance role offers the opportunity to:

• Work at the forefront of sport and internet culture.
• Play a key role in a 24/7 global publishing operation.
• Have real impact on content performance and audience growth.

LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.