Freelance Journalist (SPORTbible) in Manchester

LADbible Group is one of the world’s most engaged digital entertainment businesses, reaching over a billion people globally and amassing more than 13.9 billion social views each month. With a powerhouse portfolio across general lifestyle, entertainment, sport, gaming, and tech, our brands are some of the most recognised and culturally relevant on the internet. SPORTbible is a leading voice in sport for a young, global audience – built on passion, personality and the moments that matter most to fans. As we evolve the brand, we’re focused on building a sustainable, multi-sport, multi-platform proposition that goes beyond trending news and creates a habitual destination for sports fans.

About the Role

We’re looking for a Freelance Journalist to join SPORTbible and help drive the next phase of growth. This is a fast-paced role where you’ll be responsible for sourcing, writing and publishing engaging sport content that informs, entertains and connects with our audience. You’ll play a key role in delivering a higher-quality, more diverse editorial output, helping us expand beyond our core strengths and build authority across multiple sports and platforms. Be part of a team redefining the future of SPORTbible and work on a brand with huge global reach and untapped potential. Shape new formats, coverage areas and audience strategies in a creative environment with real ownership and impact.

What the opportunity looks like:

• Writing, packaging and publishing high-quality sport content across SPORTbible platforms
• Covering breaking news, trending topics and major sporting moments with speed and accuracy
• Creating original, value-add journalism including explainers, features, interviews and opinion-led pieces
• Contributing to a multi-sport content strategy, covering everything from football and F1 to boxing, MMA, golf, tennis and beyond
• Developing engaging formats such as rankings, debates, explainers and evergreen content
• Taking ownership of your stories end-to-end – from sourcing and writing through to headline, imagery and optimisation for multiple platforms
• Using data, trends and audience insight to inform editorial decisions, while making strong independent calls
• Collaborating with social, video and commercial teams to maximise performance across platforms
• Creating content exclusively for social platforms as required
• Supporting forward planning around major sporting events and tentpole moments
• Contributing ideas that work across multiple platforms, not just a single channel

Skills and experience we'd like you to have:

• Experience writing for a digital publisher, ideally within sport
• Strong understanding of what sports fans care about and how they consume content
• Experience in packaging content to drive performance across social channels
• Excellent writing skills, with the ability to adapt tone for different formats and platforms
• Experience in using design software to optimise imagery to maximise CTRs
• Passion for sport, with knowledge across multiple sports (not just football)
• Ability to spot trends and react quickly in a fast-paced environment
• Strong editorial judgement – creating content that is engaging, accurate and adds value
• Confidence using data and performance insights to inform decisions
• Proactive mindset – you bring ideas, not just execution
• A collaborative approach with a brand-first, audience-first mentality

At LADbible Group we've rolled out blended working which means the majority of departments across the business work from home and the offices on a weekly basis. LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.