At a Glance
- Tasks: Create original short-form shows for social media platforms like TikTok and Instagram.
- Company: Join LADbible Group, a leading publisher redefining entertainment for the youth.
- Benefits: Flexible working environment, creative freedom, and a chance to shape content for millions.
- Other info: Opportunity to work with award-winning shows and develop your creative skills.
- Why this job: Be part of a dynamic team that gives the youth a voice through innovative content.
- Qualifications: Experience in creating social content and a passion for internet culture.
The predicted salary is between 31500 - 38500 £ per year.
Founded in 2012, LADbible Group is redefining entertainment and news for a social generation. Our global community engages with our content–spanning editorial, video, documentary and live – we reach 1 billion people each and every month. Our mission is to give the youth generation a voice by building communities that laugh, think and act. Using all major platforms, we’ve rapidly risen to become one of the world's largest publishers.
About the Role
The Originals team produces award-winning original content for our channels. We’re looking for a Social Formats Creator to join the Development team to create new short-form social formats around our hit shows, like Snack Wars, Agree To Disagree and Honesty Box. If you’re ‘chronically online’, love coming up with new ideas and know what makes content pop on social media, then this is an exciting opportunity to develop a new slate of shows for LADbible’s social channels.
What the opportunity looks like:
- Ideate and develop original short-form shows for LADbible's social channels, including TikTok, Instagram, Snapchat and YouTube Shorts.
- Build formats that are unique to LADbible and repeatable with new guests and topics.
- Manage the production process of piloting formats, from start to finish.
- Develop topline ideas from the team into fleshed-out formats.
- Create pitch decks, confidently present ideas and refine based on feedback.
- Evolve formats using audience insights and platform data.
- Work with LAD360 commercial teams to develop formats with sponsorship potential.
- Conduct research and monitor trends, translating insights into new content types.
- Constantly source inspiration and build a slate of potential formats.
Skills and experience we'd like you to have:
- Experience creating original social content or formats for your own channels or a publisher, broadcaster, brand or agency.
- Deep understanding of TikTok, Instagram, Snapchat and YouTube Shorts.
- Strong instincts for format development, with the ability to identify compelling hooks, clear structure and satisfying audience payoffs.
- Creative and constantly generating new ideas, with a willingness to test and learn.
- Immersed in internet culture, with an instinct for spotting trends, creators and stories.
- Strong research skills and the ability to translate insights into learnings.
- Excellent presentation skills, with experience creating decks and pitching ideas.
- A good eye for design and visual storytelling.
- Proactive and comfortable managing multiple projects independently.
- A fan of LADbible shows like Snack Wars, Agree To Disagree and Honesty Box.
- An interest or experience in how AI may be used on social media is a bonus.
At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 4 days per week. LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.
Social Formats Creator in London employer: LADbible Group
LADbible Group is an exceptional employer, offering a vibrant and inclusive work culture in the heart of Greater London. With a strong focus on employee growth, you will have access to continuous learning opportunities and the chance to collaborate with creative minds in the industry. The company values diversity and encourages innovative thinking, making it a rewarding place for those passionate about branded content and motion graphics.
StudySmarter Expert Advice🤫
We think this is how you could land Social Formats Creator in London
✨Get Involved in Local Journalism
Join local journalism groups or community events to meet industry folks and make connections. Try volunteering for community newspapers or online platforms – it's a great way to get your foot in the door and show your commitment to the craft.
✨Showcase Your Work Online
Create a personal website or a blog to showcase your best articles, videos, or multimedia projects. This not only highlights your skills but also demonstrates your passion for journalism and helps establish your personal brand in the media landscape.
✨Stay Updated on the Industry Trends
Follow industry leaders on social media and stay updated on the latest trends in journalism. Engage with them by sharing your thoughts or asking questions – you never know when an informative tweet might catch the eye of a recruiter or journalist at LADbible Group!
✨Explore Internships for Full-Time Opportunities
Don’t shy away from internships, even if you’re looking for full-time roles. Many journalism companies, like LADbible Group, often hire from their intern pool, so using these as stepping stones can really pay off. Keep an eye on their career page for any openings!
We think you need these skills to ace Social Formats Creator in London
Some tips for your application 🫡
Show Off Your Writing Skills:In journalism and media, your ability to write well is essential, so make sure your CV and cover letter reflect that. Include diverse writing samples, whether they’re articles, blog posts, or reports, that showcase your style and versatility. We want to see your voice and ability to engage an audience from the get-go!
Highlight Relevant Experience:If you've interned at a media outlet or contributed to any publications—whether student-run or professional—don't keep it a secret! We love seeing real-world experience, so clearly detail your responsibilities and achievements. Quantify your impact where possible, like mentioning audience growth or story reach.
Tailor Your Application for LADbible Group:When applying for the Social Formats Creator role at LADbible Group, really dig into what makes their content stand out. Reference their tone, style, or any recent articles that resonated with you in your cover letter. This shows we you’re not just sending out generic applications—you’re genuinely interested in what we do!
Prepare for a Portfolio Spotlight:Since you're applying for a full-time role, you're likely expected to have a portfolio ready to go. Make sure to curate a selection of your best work that aligns with what LADbible Group produces. Provide a link to your online portfolio in your CV and be prepared to discuss your favourite pieces in interviews—this is your chance to shine!
How to prepare for a job interview at LADbible Group
✨Show Off Your Writing Skills
Prepare a portfolio that highlights your best writing samples. This is crucial in journalism as hiring managers want to see your voice and style. Make sure to include a variety of pieces, like news articles, features, and opinion pieces, showing your versatility.
✨Master the Art of Storytelling
During the interview, be ready to discuss how you approach storytelling. You might be asked to outline a story you reported on, your process for gathering information, and how you engage your audience. Practice telling a couple of your best stories concisely and compellingly.
✨Know the Current Media Landscape
Be prepared to discuss industry trends and how they affect journalism today. Familiarise yourself with key developments in media, and have opinions ready for discussions about digital versus traditional platforms, as well as ethical considerations in reporting.
✨Convey Your Passion and Drive
As you’re applying for a full-time role, they’ll want to know about your long-term commitment to journalism. Share your aspirations for future projects, any internships or freelance work, and how you see yourself growing within LADbible Group. Show that you’re not just looking for a job, but a career in journalism.
