At a Glance
- Tasks: Lead programmatic strategy and partnerships to drive revenue for a top youth entertainment brand.
- Company: Join LADbible Group, a leading social publisher reaching over 500 million people globally.
- Benefits: Enjoy blended working, competitive salary, and a commitment to diversity and inclusion.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in the fast-paced world of programmatic advertising.
- Qualifications: 4+ years in programmatic roles with strong partner relationship skills.
The predicted salary is between 56700 - 69300 £ per year.
LADbible Group reaches more than 500 million people around the world and runs some of the most influential youth entertainment brands. We’re growing our programmatic revenue by building deeper partnerships with our SSP and demand partners and taking on a more ambitious roadmap for our ad stack. We’re now looking for a Programmatic Lead to help drive this.
The role involves owning LADbible Group’s programmatic performance and strategy, from SSP partnerships to the projects that shape our ad stack. You’ll report to the Head of Commercial Operations and manage a Senior Programmatic Executive. You’ll work closely with Ad Operations, Pricing & Yield, Programmatic Sales, Product, Dev, Finance and Legal, as well as our external partners. This is a chance to lead how one of the world’s largest social publishers earns money from its audience programmatically. You’ll have real ownership of partner relationships, the project roadmap and the revenue they bring in.
What you’ll do:
- Own senior relationships with SSP and demand partners such as Magnite, Index Exchange, Microsoft/Xandr and Google. You’ll run business reviews and set joint growth plans with them.
- Lead new commercial partnerships, curated deals and PMPs, and assess new SSPs and ad tech vendors.
- Run the programmatic project roadmap with Dev, Product and Ad Ops, covering wrapper upgrades, new formats, identity and privacy changes.
- Own open auction revenue across display and video, and oversee header bidding and the GAM set-up.
- Keep our stack fast, compliant and high quality, including ad quality, brand safety and supply path transparency.
- Be the voice of programmatic across the business, and coach and develop your Senior Programmatic Executive.
What you’ll bring:
- 4+ years of programmatic experience at a premium publisher or SSP, ideally including time in a senior or lead role.
- Hands-on experience with GAM and Prebid or a managed wrapper.
- A strong understanding of auction dynamics, PMPs, curation, identity, privacy and supply path optimisation.
- Experience building senior partner relationships and influencing internal stakeholders.
- A track record of delivering cross-functional ad tech projects, with a data-driven approach.
You’ll be as comfortable running a business review with an SSP as you are digging into a Prebid configuration, and you’ll have a genuine passion for LADbible Group’s brands.
At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 4 days per week. LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.
Programmatic Lead Web · Programmatic · London · employer: LADbible Group
LADbible Group is an exceptional employer, offering a dynamic work culture that thrives on creativity and collaboration. With a commitment to diversity and inclusion, employees are empowered to bring their authentic selves to work while enjoying opportunities for professional growth in a fast-paced digital environment. The role of Senior FP&A Analyst not only provides exposure to senior leadership but also allows for significant impact on the financial performance of a globally recognised brand.
StudySmarter Expert Advice🤫
We think this is how you could land Programmatic Lead Web · Programmatic · London ·
✨Show Your Creative Side
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✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LADbible Group are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Programmatic Lead Web · Programmatic · London ·
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LADbible Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LADbible Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about LADbible Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LADbible Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LADbible Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LADbible Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
