At a Glance
- Tasks: Manage and optimise YouTube channels, driving performance and audience engagement.
- Company: Join LADbible Group, a leading digital entertainment powerhouse with a global reach.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Other info: Diverse and inclusive workplace with a commitment to equal opportunities.
- Why this job: Be part of an exciting team shaping the future of digital content on YouTube.
- Qualifications: Experience in managing YouTube channels and a passion for video content.
The predicted salary is between 35000 - 45000 £ per year.
LADbible Group is one of the world’s most engaged digital entertainment businesses, reaching over a billion people globally and amassing more than 13.9 billion social views each month. With a powerhouse portfolio across general lifestyle, entertainment, sport, gaming, and tech, our brands - including LADbible, UNILAD, GAMINGbible, and UNILAD Tech, are some of the most recognised and culturally relevant on the internet.
YouTube is one of our biggest growth engines, home to some of the most distinctive channels, including LADbible Entertainment, LADbible Stories and SPORTbible. From working with the world’s biggest creators and A-list talent on hit formats like Snack Wars, to powerful storytelling through series such as Minutes With and Honesty Box, we’ve become one of the most exciting and influential players in the industry.
Our YouTube team is growing, and we are on the lookout for YouTube experts across all seniorities. As a Channel Manager, you’ll be responsible for building, publishing and optimising video performance across our channels. This role sits at the intersection of content strategy, platform performance and video monetisation. As a Senior Channel Manager, you will be required to have existing team management experience, and will be responsible for wider strategy and commercial growth.
What the opportunity looks like
- Channel Ownership: Own the day-to-day management of YouTube channels including scheduling, optimisation and feed strategy. You’ll ensure a consistent, high-performing publishing cadence that aligns with audience behaviour and platform best practice.
- Audience Expertise: Become the internal expert on the channel's audience and competitive category. Monitors what is performing in the space, surfaces trends, and shares findings with the team.
- Data and Reporting: Analyse and monitor YouTube channel performance. Identify what is working and what needs changing. You’ll regularly report insights and recommendations back to the wider team.
- Commercial Awareness: Bringing a commercial mindset towards YouTube - including but not limited to Adsense, sponsorship and integrated work.
- Cross-functional work: Work closely with editorial, production and social teams to shape and activate a clear YouTube strategy. This includes identifying formats, trends, hooks and storytelling approaches that drive repeat viewership, retention and monetisable scale.
- Team Leadership: For senior roles, this includes managing the day-to-day output of the team and quality control across the portfolio. This extends to streamlining team operations and building processes and developing junior talent.
Skills and experience we'd like you to have
- Prior experience managing and scaling high-performing YouTube channels, with a strong focus on YouTube platform.
- A deep understanding and a genuine passion for YouTube, including what drives performance, monetisation and algorithms.
- Experience using data to inform content decisions, with the ability to translate analytics into actionable strategy.
- Commercial mindset, with experience optimising content for platform revenue as well as reach.
- For senior level roles, previous experience managing a team.
- An entrepreneurial, test-and-learn mentality, with a desire to build, iterate and improve systems and processes.
At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 3 days per week.
LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.
Expression of Interest, Youtube Channel Manager (All levels) in London employer: LADbible Group
LADbible Group is an exceptional employer, offering a vibrant and inclusive work culture in the heart of Greater London. With a strong focus on employee growth, you will have access to continuous learning opportunities and the chance to collaborate with creative minds in the industry. The company values diversity and encourages innovative thinking, making it a rewarding place for those passionate about branded content and motion graphics.
StudySmarter Expert Advice🤫
We think this is how you could land Expression of Interest, Youtube Channel Manager (All levels) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LADbible Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LADbible Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LADbible Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LADbible Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Expression of Interest, Youtube Channel Manager (All levels) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LADbible Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LADbible Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about LADbible Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LADbible Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LADbible Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LADbible Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
