At a Glance
- Tasks: Analyse YouTube channel performance and provide insights to drive strategic decisions.
- Company: Join LADbible Group, a leading social youth publisher with a vibrant culture.
- Benefits: Flexible working, inclusive environment, and opportunities for personal growth.
- Other info: Diverse workplace committed to equal opportunities and representation.
- Why this job: Be part of an exciting team shaping the future of digital content.
- Qualifications: Experience in data analytics, especially with YouTube metrics and tools.
The predicted salary is between 35000 - 45000 £ per year.
YouTube is one of our biggest growth engines, home to some of the most distinctive channels, including LADbible Entertainment, LADbible Stories and SPORTbible. From working with the world’s biggest creators and A‑list talent on hit formats like Snack Wars, to powerful storytelling through series such as Minutes With and Honesty Box, we’ve become one of the most exciting and influential players in the industry.
About the Role
Our YouTube team is growing, and we are on the proactive lookout for a Data Analyst. The Data Analyst produces insight that drives decisions across the YouTube team and informs the Originals commissioning pipeline.
What the opportunity looks like:
- Channel Performance – Analyse YouTube channel performance across watch time, CTR, audience retention, subscriber growth, CPMs, return viewers, and audience share to identify trends, risks, and growth opportunities.
- Dashboard Management – Build, maintain, and optimise live reporting dashboards using Looker Studio and BigQuery, ensuring stakeholders have access to accurate, actionable performance data.
- External Intelligence – Conduct competitive and market intelligence using tools such as Tubular Labs, Social Blade, and platform analytics to benchmark performance and identify emerging category trends.
- Format Growth and Analysis – Deliver audience, content format, and growth analysis to inform channel strategy, content investment decisions, and new channel or format opportunities.
- Portfolio Growth Tracking – Monitor portfolio performance against targets, proactively flagging underperformance and providing data‑driven recommendations to support business and commercial objectives.
Skills and experience we'd like you to have:
- Proven experience in data analytics or digital/media analytics, ideally within YouTube, social media, or digital publishing environments.
- Experience analysing YouTube performance metrics, including watch time, audience retention, CTR, subscriber growth, RPM/CPM, and viewer behaviour.
- Ability to interpret large datasets and translate findings into clear commercial recommendations.
- Proficiency in BigQuery, SQL, Looker Studio, and data visualisation best practices.
- Familiarity with competitive intelligence and social analytics tools such as Tubular Labs, Social Blade, or similar platforms.
- Excellent stakeholder management and communication skills, with the ability to present insights to both technical and non-technical audiences.
At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 3 days per week. LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.
Expression of Interest, Data Analyst Originals · London · employer: LADbible Group
At LADbible Group, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions diversity and inclusion. Our London office fosters collaboration and creativity, with flexible blended working arrangements that allow for a healthy work-life balance. Employees have access to continuous growth opportunities within the dynamic landscape of digital media, making it an exciting place to develop your career as a Data Analyst in the heart of one of the industry's most influential companies.
StudySmarter Expert Advice🤫
We think this is how you could land Expression of Interest, Data Analyst Originals · London ·
✨Embrace Online Competitions
Get involved in online data science competitions like Kaggle or DrivenData. These platforms not only let you showcase your skills but also help you build a portfolio that stands out to hiring companies like LADbible Group when you're aiming for that entry-level role.
✨Join Data Science Meetups
Look for local data science meetups or workshops happening in your area. These are perfect for connecting with industry professionals and fellow newbies, giving us the chance to learn the ropes and get our foot in the door at companies like LADbible Group.
✨Networking Through University Career Services
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✨Spotlight Your Skills Online
Create a strong online presence by sharing your projects and insights on platforms like GitHub or LinkedIn. Make sure to apply directly through LADbible Group’s career page, where your unique skills can shine in their entry-level data science openings!
We think you need these skills to ace Expression of Interest, Data Analyst Originals · London ·
Some tips for your application 🫡
Show Off Your Data Skills:As you're aiming for an entry-level data science role at LADbible Group, don't forget to highlight your proficiency in programming languages like Python or R. Dive into your CV and mention any relevant projects or coursework that demonstrate your data analysis skills or machine learning knowledge.
Include Relevant Projects:If you've done any data-related projects, whether in your studies or during a personal quest, showcase them in a portfolio. This gives us a tangible sense of your capabilities and shows your hands-on experience with data manipulation, visualisation, or model building.
Tailor Your Cover Letter:When crafting your cover letter, make sure to express your enthusiasm for data science and how this role at LADbible Group aligns with your career goals. Consider sharing why you’re drawn to data-driven decision-making and how you see yourself growing in this field.
Show Your Curiosity:In the data science world, curiosity is key! Mention any online courses or certifications you've pursued that complement your studies. This could be anything from a statistics certification to a data visualisation workshop. It shows us you're serious about learning and growing in this field.
How to prepare for a job interview at LADbible Group
✨Brush Up on Your Statistics
For a data science role, the interview may involve some statistical questions or problems. Make sure you're comfortable with concepts like probability, distributions, and hypothesis testing. This will not only help you answer questions but also show your analytical thinking.
✨Get Hands-On with Tools
Familiarise yourself with popular data science tools like Python, R, and SQL. If you're asked about specific projects, be ready to discuss the tools you used and how they contributed to your analysis. Showing that you not only know the theory but can apply it is essential!
✨Showcase Relevant Projects
As an entry-level candidate, your portfolio is crucial. Bring along examples of data projects you've worked on, whether during your studies or personal projects. Discuss the challenges you faced and how you overcame them, highlighting your problem-solving skills.
✨Prepare for Case Studies
Entry-level interviews in data science often include case studies where you'll have to analyse a dataset or solve a problem on the spot. Try out some practice case studies beforehand, so you're not caught off guard. It's all about displaying your thought process and how you tackle data-driven challenges!
