At a Glance
- Tasks: Analyse YouTube channel performance and deliver insights to drive strategic decisions.
- Company: Join LADbible Group, a leading social youth publisher with a diverse culture.
- Benefits: Flexible working, inclusive environment, and opportunities for personal growth.
- Other info: Work in a dynamic team with a commitment to diversity and inclusion.
- Why this job: Make an impact by shaping content strategies and driving audience engagement.
- Qualifications: Experience in data analytics, especially with YouTube metrics and tools.
The predicted salary is between 35000 - 45000 £ per year.
About the Role
Our YouTube team is growing, and we are on the proactive lookout for a Data Analyst. The Data Analyst produces insight that drives decisions across the YouTube team and informs the Originals commissioning pipeline.
What the opportunity looks like:
- Channel Performance – Analyse YouTube channel performance across watch time, CTR, audience retention, subscriber growth, CPMs, return viewers, and audience share to identify trends, risks, and growth opportunities.
- Dashboard Management – Build, maintain, and optimise live reporting dashboards using Looker Studio and BigQuery, ensuring stakeholders have access to accurate, actionable performance data.
- External Intelligence – Conduct competitive and market intelligence using tools such as Tubular Labs, Social Blade, and platform analytics to benchmark performance and identify emerging category trends.
- Format Growth and Analysis – Deliver audience, content format, and growth analysis to inform channel strategy, content investment decisions, and new channel or format opportunities.
- Portfolio Growth Tracking – Monitor portfolio performance against targets, proactively flagging underperformance and providing data-driven recommendations to support business and commercial objectives.
Skills and experience we'd like you to have:
- Proven experience in data analytics or digital/media analytics, ideally within YouTube, social media, or digital publishing environments.
- Experience analysing YouTube performance metrics, including watch time, audience retention, CTR, subscriber growth, RPM/CPM, and viewer behaviour.
- Ability to interpret large datasets and translate findings into clear commercial recommendations.
- Proficiency in BigQuery, SQL, Looker Studio, and data visualisation best practices.
- Familiarity with competitive intelligence and social analytics tools such as Tubular Labs, Social Blade, or similar platforms.
- Excellent stakeholder management and communication skills, with the ability to present insights to both technical and non-technical audiences.
At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 3 days per week.
LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.
Expression of Interest - YouTube Data Analyst employer: LADbible Group
LADbible Group is an exceptional employer, offering a vibrant and inclusive work culture in the heart of Greater London. With a strong focus on employee growth, you will have access to continuous learning opportunities and the chance to collaborate with creative minds in the industry. The company values diversity and encourages innovative thinking, making it a rewarding place for those passionate about branded content and motion graphics.
