Expression of Interest, Social Editor LADWeb · Manchester ·

LBG Media plc is one of the world’s fastest-growing and most influential digital media companies. Our brands, including LADbible, reach over 1 billion people globally and generate more than 13.9 billion social views every month. With a following of over 520 million, we are the world’s most engaged publisher on social and shape the way Millennials and Gen Z consume content — across the UK, the US, and beyond. At LADbible, we’re not just reporting the news — we’re defining culture. Our team moves fast, embraces trends, and creates content that resonates with millions of people every day.

The Opportunity

We’re always looking to connect with talented Social Editors to join LADbible’s audience growth team. This is an always-on opportunity for people passionate about social media, digital publishing, trending stories, and audience engagement. Whether we’re actively hiring or growing for the future, we want to hear from people who know how to spot stories people care about and get content in front of the right audiences at the right time. As a Social Editor, you’ll help distribute trending and breaking news content to LADbible’s global audience, working closely with journalists and editors to maximise reach and engagement across social platforms and beyond. This is a fast-paced, social-led editorial role with real impact on the performance of the brand.

What You’ll Do

• Stay ahead of competitors by proactively researching trending news, stories, and viral videos.
• Identify and champion content that our audience will want to read, watch, or share.
• Take a 360° approach to sourcing and distributing content across multiple platforms and referrers.
• Collaborate with social editors, writers, and journalists to develop ideas and improve content performance.
• Schedule and post content across social platforms including Facebook and X.
• Package articles by writing compelling headlines, captions, and selecting attention-grabbing thumbnails.
• Monitor performance using social and audience analytics tools, optimising content to maximise reach.
• Explore and adopt new methods for audience growth across search and other referrers.
• Bring creativity, initiative, and fresh ideas to the team, contributing to ongoing improvements.
• Work across a seven-day rota and support live events and breaking news coverage as it happens.

Who You Are

• Experience working in a newsroom, social publishing, or digital media environment.
• Strong knowledge of social media platforms and Google Search.
• Deep interest in the UK and US news agenda, especially pop culture, trends, and viral stories.
• Degree in Journalism, Broadcasting, Media, or equivalent practical experience.
• Experience writing headlines and packaging content for digital audiences.
• Understanding of what makes stories perform across social and search.
• Familiarity with analytics tools such as Google Analytics, Trends, Chartbeat, or NewsWhip.
• Collaborative mindset and ability to work effectively within editorial teams.
• Examples of social posts, campaigns, or articles that delivered strong audience engagement.
• Strong proofreading skills and understanding of journalism law and ethics.

Working at LADbible Group

At LADbible Group, we’ve rolled out blended working, meaning the majority of departments across the business (including our London, Manchester, and international offices) work in the office 3 days per week. LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.