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For Companies At a Glance
- Tasks: Lead display and programmatic strategy for clients, ensuring top-notch execution and optimisation.
- Company: Join LADbible Group, a leading digital media company with over 520 million followers worldwide.
- Benefits: Enjoy flexible working with a blend of remote and office days, plus a commitment to diversity.
- Why this job: Be part of a dynamic team shaping content engagement for Millennials and Gen Z globally.
- Qualifications: Strong knowledge of digital marketing, sales experience, and established agency contacts are essential.
- Other info: LADbible Group values inclusivity and encourages all community members to apply.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
LADbible Group is one of the most influential and fastest-growing digital media companies in the world, reaching over a billion people globally and generating more than 13.9 billion social views every month. With a following of over 520 million and a track record as the world’s most engaged publisher on social, we shape the way Millennials and Gen Z engage with content, across the UK, the U.S., and beyond.
About the Role
We’re looking for a Display and Programmatic Account Director to join our award-winning Sales team. Working closely with our Web team, you’ll lead display, video and programmatic strategy across your client patch, driving best-in-class planning, execution and optimisation.
What the opportunity looks like
- You will be the Display/Video & Programmatic lead across your client patch, seamlessly running accounts with best in class planning.
- You will own relationships with planning, buying / investment and programmatic teams, selling into both agencies and brands directly.
- Develop senior client contact strategies, ensuring tailored approaches to objectives.
- Oversee delivery, optimisation and reporting of campaigns for market-leading execution.
- Act as an internal expert on display, video, audio and CTV trends and opportunities.
- Build strong cross-departmental relationships and collaborate on pitches and solutions.
- Secure repeat and new business from agencies and brands through effective client engagement.
Skills and experience we'd like you to have
- Strong knowledge of display/video and programmatic capabilities and the digital marketplace.
- Strong sales background and working towards revenue targets.
- Experience running digital campaigns and accounts across multiple clients.
- Established senior contacts with agencies, media owners and ad-tech partners.
- Strategic mindset with proven ability to convert opportunities into sales and revenue.
- Collaborative, adaptable and passionate about LADbible Group’s brands.
At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work from home and the offices on a weekly basis.
LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities, to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.
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Digital Account Director 360 · London · employer: LADbible Group
Contact Detail:
LADbible Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Account Director 360 · London ·
✨Tip Number 1
Familiarise yourself with the latest trends in display, video, and programmatic advertising. Being well-versed in current industry developments will not only boost your confidence but also demonstrate your expertise during discussions with potential employers.
✨Tip Number 2
Network actively within the digital media space. Attend industry events, webinars, or local meetups to connect with professionals who may have insights or leads on opportunities at LADbible Group. Building relationships can often lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed digital campaigns in the past. Highlighting measurable outcomes and your strategic approach will help you stand out as a candidate who can drive results.
✨Tip Number 4
Showcase your collaborative skills by discussing experiences where you've worked cross-departmentally. Emphasising your ability to work with various teams will align well with LADbible Group's emphasis on collaboration and teamwork.
We think you need these skills to ace Digital Account Director 360 · London ·
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Digital Account Director position at LADbible Group. Tailor your application to highlight relevant experience in display, video, and programmatic strategies.
Highlight Relevant Experience: In your CV and cover letter, emphasise your strong sales background and any experience you have running digital campaigns across multiple clients. Mention specific achievements that demonstrate your ability to meet revenue targets.
Showcase Your Network: If you have established senior contacts with agencies, media owners, or ad-tech partners, make sure to mention these in your application. This can set you apart as a candidate who can leverage existing relationships for the benefit of LADbible Group.
Demonstrate Strategic Thinking: Use your cover letter to illustrate your strategic mindset. Provide examples of how you've successfully converted opportunities into sales and revenue in previous roles, showcasing your ability to think critically and adapt to market trends.
How to prepare for a job interview at LADbible Group
✨Know Your Digital Landscape
Familiarise yourself with the latest trends in display, video, and programmatic advertising. Be prepared to discuss how these trends can impact LADbible Group's strategies and client relationships.
✨Showcase Your Sales Acumen
Highlight your previous sales experiences and how you've successfully met revenue targets. Prepare examples of how you've converted opportunities into sales, as this will demonstrate your strategic mindset.
✨Build Rapport with the Interviewers
Since the role involves strong client engagement, practice building rapport during the interview. Show your interpersonal skills and ability to connect with others, which is crucial for securing repeat and new business.
✨Prepare Questions About Collaboration
Given the emphasis on cross-departmental relationships, come prepared with questions about how teams collaborate at LADbible Group. This shows your interest in teamwork and understanding of the company's culture.
