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- Tasks: Create hilarious, engaging content for Betches UK on Instagram and TikTok.
- Company: Join LADbible Group, the leading voice of youth culture with a massive global reach.
- Benefits: Full-time role with opportunities for creativity and growth in a fun environment.
- Why this job: Be part of a vibrant team shaping pop culture and making people laugh.
- Qualifications: 2+ years in comedy or performance, strong video creation skills, and a love for social media.
- Other info: Collaborative atmosphere with a focus on diversity and inclusion.
The predicted salary is between 30000 - 42000 £ per year.
Join to apply for the Content Creator - Betches UK role at LADbible Group. LADbible Group is the most engaged publisher on social media, globally. With over 520 million followers, 13.9 billion monthly social views, and a growing network of brands reaching every corner of youth culture, we’ve become the voice of a generation. Our mission is to inform, entertain and empower through content that drives thought, laughter, action and change.
Betches is a comedy-led media brand for women with a global audience of 250M+ across social, podcasts, web, live formats and e-commerce. Our honest, witty and culturally fluent takes turn the internet’s latest in pop culture, dating, fashion, beauty and sport into content that feels like the group chat — and has built a uniquely loyal global community.
About the Role: We’re looking for a bold, creative and culturally fluent Content Creator to help shape the Betches UK voice on Instagram and TikTok. This role sits right at the centre of how we show up on social, creating original comedy-led content, reacting to cultural moments, and becoming one of the on-camera faces of Betches UK.
What the opportunity looks like:
- Create original, entertaining and culturally relevant short-form content for Betches UK, including sketches, EGC, reactions and cultural takes with comedy at its core.
- Ideate, script, self-shoot and edit daily EGC, sketches, reactions and trend-led content using mobile-first tools (CapCut preferred).
- Feature on-camera as a recurring personality within the Betches UK universe.
- Create lo-fi memes, graphics and text-led posts using Canva, with strong instincts for reacting to pop culture, internet moments and trends in a distinctly Betches way.
- Help shape and evolve the comedic identity of Betches UK, delivering scroll-stopping content that feels timely, self-aware and culturally fluent.
- Closely monitor cultural conversation, TV shows, trending audios, fashion and beauty launches, celebrity news, and the latest in Hun-world, turning reactive ideas into content at speed.
- Develop sketches, formats and recurring social franchises, with oversight and direction from the Editorial Content Lead.
- Work alongside the team’s Social Media Journalists on editorial-leaning content, including interviews, commentary-led videos and reactive showbiz moments.
- Contribute to brand growth, recognition and audience engagement through consistent, standout creative work.
- Represent Betches UK at PR events, launches and industry moments, capturing content on the ground and building a network of relevant contacts.
Skills and experience we’d like you to have:
- 2+ years’ experience in performance and/or comedy, where entertaining people and making them laugh has been a real part of your work, whether that’s on stage, online, or a mix of both.
- A strong track record of coming up with ideas and turning them into short-form videos, especially fast, reactive stuff tied to pop culture, reality TV or whatever the internet’s yelling about that day.
- Proper comic instincts. You understand timing, pacing and when a bit needs committing to, and you’re comfortable pushing past awkwardness to make something land.
- Comfortable self-shooting and editing your own content using CapCut or similar mobile-first tools.
- A good grasp of meme formats and lo-fi social posts, with enough Canva confidence to knock out quick, funny graphics when needed.
- A solid understanding of social platforms and how they behave, including what formats and hooks work on TikTok versus Instagram, why they differ, and how to read performance to sense what’s landing and what’s not.
- You get the Betches sense of humour, and you know how to adapt that tone into a UK voice without it feeling forced or copy-and-paste.
- A collaborative, sociable and hard-working presence who’s happy getting stuck in, bouncing ideas around, and contributing to the energy of a small, fast-moving team.
LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.
Content Creator - Betches UK employer: LADbible Group
Contact Detail:
LADbible Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Creator - Betches UK
✨Tip Number 1
Get your social media game on point! Start creating and sharing content that reflects the Betches UK vibe. Use Instagram and TikTok to showcase your comedic chops and cultural insights. The more you engage, the better your chances of catching their eye!
✨Tip Number 2
Network like a pro! Attend events, join online communities, and connect with other creators in the industry. Building relationships can open doors and help you get noticed by the right people at LADbible Group.
✨Tip Number 3
Stay on top of trends! Keep an eye on pop culture, reality TV, and internet memes. The quicker you can react with fresh content, the more likely you are to stand out as a candidate who gets the Betches UK voice.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application lands directly in the hands of the hiring team. Plus, it shows you’re serious about joining the Betches UK crew!
We think you need these skills to ace Content Creator - Betches UK
Some tips for your application 🫡
Show Your Personality: When you're applying for a role like Content Creator, let your unique voice shine through! Use your application to showcase your sense of humour and creativity, just like you would in your content.
Tailor Your Content Samples: Make sure to include examples of your work that align with the Betches UK vibe. Whether it's sketches, memes, or short videos, pick pieces that reflect your understanding of pop culture and the brand's tone.
Be Relevant and Timely: Stay on top of current trends and cultural moments. Mention how you've reacted to recent events in your application, showing us that you can create timely content that resonates with audiences.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application in the right context and ensures you don’t miss any important details about the role!
How to prepare for a job interview at LADbible Group
✨Know Your Betches
Before the interview, dive deep into Betches UK content. Familiarise yourself with their unique voice and humour. Watch their videos, read their posts, and understand what makes their audience tick. This will help you speak their language during the interview.
✨Show Off Your Creative Side
Prepare to showcase your creativity! Bring examples of your previous work, especially short-form videos or sketches that highlight your comedic timing and cultural fluency. Be ready to discuss how you can create content that resonates with the Betches audience.
✨Stay Current with Pop Culture
Keep up with the latest trends, TV shows, and internet moments. During the interview, be prepared to discuss recent pop culture events and how you would turn them into engaging content for Betches UK. This shows you’re not just a fan but also someone who can react quickly and creatively.
✨Be Yourself and Bring the Energy
Betches UK thrives on authenticity and energy. Don’t be afraid to let your personality shine through in the interview. Show them your sense of humour and how you can contribute to the team dynamic. Remember, they want someone who embodies the 'Big Hun Energy'!
