At a Glance
- Tasks: Lead trade marketing strategies and collaborate with wholesale partners to enhance brand presence.
- Company: Join Lacoste, a renowned fashion brand known for its timeless style and commitment to sustainability.
- Benefits: Enjoy hybrid working, competitive salary, generous holidays, and discounts on Lacoste products.
- Why this job: Be part of a passionate team that values growth, well-being, and social inclusion in the fashion industry.
- Qualifications: Experience in trade marketing and strong relationship-building skills are essential.
- Other info: This is a fixed-term maternity cover role starting in August 2025.
The predicted salary is between 34000 - 46000 £ per year.
Fixed Term Contract (Maternity Cover)
Start Date: August 2025
Duration: 14 months
Join the Lacoste Team as our Wholesale Trade Marketing Manager!
Reporting to: Marketing Director, UK & Ireland
Hybrid working: London office / home (3:2)
At Lacoste, we believe that everyone brings a unique touch to our collective spirit. Here, we are passionate teams, united by the same values. Together, we create memorable experiences for our customers by inspiring and connecting with them. Both universal and timeless, the brand brings together cultures and generations. Elevating the crocodile as a rallying sign, to grow, inspire, and make a lasting impact in the world of fashion and retail.
Your responsibilities:
- Trade Marketing: Leads strategic 360° trade plans for UK & Ireland wholesale accounts, aligning brand storytelling with seasonal activations and partner campaigns.
- Partner Collaboration: Builds strong relationships with wholesale partners, delivering bespoke marketing, in-store activations, and joint promotional strategies.
- Retail & Brand Excellence: Ensures premium brand execution through visual merchandising, creative asset coordination, and experiential retail initiatives.
- Cross-Functional Leadership: Drives collaboration across sales, VM, and marketing teams, owning the wholesale calendar and key campaign rollouts.
- Performance & Insights: Tracks marketing ROI, analyses account performance, and uses insights to drive growth and optimise future strategies.
- Budget & Reporting: Manages wholesale marketing budget and presents regular updates on campaign performance and strategic impact.
Why join Lacoste?
Working at Lacoste means...
- Representing an iconic brand that’s part of the MF Brands Group, alongside Aigle, Gant, Tecnifibre, and The Kooples, paving the way for exciting internal mobility opportunities.
- Joining a team that values personal and collective development, where everyone is encouraged to grow and evolve.
- Balancing passion and well-being, because we believe that everyone needs time to recharge.
- Embracing our Durable Elegance approach - placing our products and value chain at the heart of our sustainability ambitions, with a mission to elevate them to environmental excellence.
- Fostering social inclusion by making equal opportunities a reality through impactful initiatives.
Rewards & Benefits:
- Package: £40-£46k per annum
- Health & Wellbeing: Regular team activities (e.g., run club, yoga), Private Healthcare (optional), Employee Assist Programme with the Retail Trust
- Holidays: 25 days per year plus usual UK bank holidays
- Swag: Up to 65% off Lacoste products
- Learning & Development: Continuous support on your learning journey from day one
- Parenthood: Enhanced family leave and pay from day one, paid Assisted Conception leave
- Extras: Employee Referral, Long Service Award, Social Committee events
Ready to join a unique adventure?
1st step: First call with the Talent Acquisition Coordinator
2nd step: Interview with the Marketing Director and Senior HR Business Partner
3rd step: Interview with the Marketing Director and Wholesale Director
4th step: Accept the challenge and become a Lacoste teammate!
We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application, feel free to contact us (please include 'Workplace Adjustments' in the subject line).
Wholesale Trade Marketing Manager employer: Lacoste
Contact Detail:
Lacoste Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Wholesale Trade Marketing Manager
✨Tip Number 1
Familiarise yourself with Lacoste's brand values and current marketing strategies. Understanding their approach to trade marketing will help you align your ideas with their vision during interviews.
✨Tip Number 2
Network with professionals in the fashion and retail industry, especially those who have experience in wholesale trade marketing. This can provide you with valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful trade marketing campaigns you've led in the past. Highlight your ability to analyse performance metrics and adapt strategies based on insights.
✨Tip Number 4
Showcase your collaborative skills by discussing how you've worked cross-functionally in previous roles. Emphasising your experience in building relationships with partners will resonate well with the role's requirements.
We think you need these skills to ace Wholesale Trade Marketing Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the responsibilities and requirements of the Wholesale Trade Marketing Manager position. Tailor your application to highlight relevant experiences that align with these expectations.
Craft a Compelling CV: Ensure your CV is up-to-date and tailored for this role. Emphasise your experience in trade marketing, partner collaboration, and cross-functional leadership. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Strong Cover Letter: Your cover letter should reflect your passion for the Lacoste brand and your understanding of its values. Discuss how your skills and experiences make you a perfect fit for the role, particularly in driving marketing strategies and building relationships with wholesale partners.
Prepare for Interviews: Anticipate questions related to trade marketing strategies, performance tracking, and budget management. Prepare examples from your past experiences that showcase your ability to lead campaigns and collaborate effectively with teams and partners.
How to prepare for a job interview at Lacoste
✨Understand the Brand
Before your interview, take some time to immerse yourself in Lacoste's brand values and history. Familiarise yourself with their latest campaigns and how they align with the company's mission. This will help you demonstrate your passion for the brand and show that you're a good fit.
✨Showcase Your Trade Marketing Experience
Be prepared to discuss your previous experience in trade marketing, particularly in the wholesale sector. Highlight specific examples of successful campaigns you've led, focusing on how you built relationships with partners and drove sales through innovative strategies.
✨Prepare for Cross-Functional Collaboration Questions
Since the role requires collaboration across various teams, think of examples where you've successfully worked with different departments. Be ready to explain how you facilitated communication and ensured everyone was aligned towards common goals.
✨Demonstrate Analytical Skills
The role involves tracking marketing ROI and analysing performance. Prepare to discuss how you've used data to inform your marketing strategies in the past. Bring examples of how your insights led to improved outcomes and growth.