At a Glance
- Tasks: Lead audience growth and subscription strategies for a major publication.
- Company: Join LabX Media Group, a leader in science publishing.
- Benefits: Remote work, competitive salary, and a commitment to diversity.
- Other info: Dynamic remote environment with opportunities for professional growth.
- Why this job: Make a real impact in the scientific community through innovative marketing.
- Qualifications: 5+ years in audience development or circulation management required.
The predicted salary is between 51750 - 63250 £ per year.
About Lab X Media Group
Lab X Media Group is a leading worldwide science publishing company that delivers meaningful industry content and integrated marketing solutions for the scientific community.
Lab X Media Group’s brands and product solutions deliver trusted, timely and deep information across print and digital products to empower our customers and advance their research.
We are looking for a Head of Audience & Subscriptions to join our team!
As part of the Marketing team, the Head of Audience & Subscriptions will lead and grow our print and digital circulation strategy for a large publication.
The Head of Audience & Subscriptions will oversee print circulation operations, subscriber retention, revenue optimization, and churn reduction while driving data informed audience growth initiatives across multiple channels.
Key Responsibilities
- Own and manage all aspects of print and digital circulation strategy for a large consumer-focused publication, with accountability for subscriber acquisition, retention, renewal performance, circulation growth, and audience engagement.
- Develop and execute audience growth strategies that increase paid and qualified circulation, optimize subscriber lifetime value (LTV), reduce churn, and improve overall circulation profitability.
- Utilize audience, subscription, and engagement data to make informed decisions that drive acquisition, retention, conversion, and revenue growth across multiple channels.
- Plan and execute subscriber acquisition, renewal, win-back, and retention campaigns using segmentation, behavioral targeting, lifecycle marketing, and data-driven personalization strategies.
- Build and optimize subscriber lifecycle programs from initial conversion through onboarding, engagement, renewal, gifts, reactivation, and long-term retention.
- Develop test plans, trial offers, pricing strategies, promotional packages, and conversion optimization initiatives.
Continuously measure performance and apply a disciplined test-and-learn approach to improve response rates, retention, and ROI.
- Monitor and optimize key circulation and subscription metrics including subscriber growth, renewal rates, churn, engagement, customer acquisition cost (CAC), lifetime value (LTV), conversion rates, and subscription revenue.
- Own subscription revenue performance and circulation economics, including forecasting acquisition and retention results, monitoring profitability, and identifying opportunities to improve yield and operational efficiency.
- Develop annual circulation forecasts, budgets, reporting, and performance analysis.
Present recommendations and results to senior leadership based on measurable business outcomes.
- Oversee all print circulation operations including fulfillment, production schedules, print order management, subscriber services, shipping, postal optimization, and newsstand distribution.
- Manage relationships with fulfillment houses, printers, direct mail agencies, newsstand consultants, digital marketing partners, distribution vendors, and other third-party suppliers to ensure operational excellence and cost efficiency.
- Ensure compliance with circulation reporting requirements, privacy regulations, subscription policies, and postal regulations.
Manage relationships with audit organizations and maintain the integrity of subscriber data.
- Conduct competitive analysis and market research to identify audience trends, emerging technologies, subscription best practices, and growth opportunities that keep the publication ahead of the market.
- Monitor email deliverability and optimize subscriber communications to improve inbox placement, open rates, click-through rates, engagement, retention, and conversion performance.
- Develop and execute integrated audience development strategies that grow readership and drive traffic and engagement across print, digital, email, social media, events, newsletters, and advertiser-supported content programs.
- Partner closely with editorial, sales, product, analytics, and marketing teams to align audience growth initiatives with broader business, content, and revenue goals.
- Leverage advanced audience segmentation, cohort analysis, retention modeling, and performance reporting to identify opportunities for growth, improve subscriber experiences, and support strategic decision-making.
- Continuously evaluate new channels, technologies, partnerships, and marketing opportunities to expand audience reach, improve subscription performance, and strengthen long-term customer relationships.
Qualifications
- Post-secondary degree or diploma in Marketing, Communications, Business, or a related
field; equivalent experience will be considered. - 5+ years of progressive experience in circulation management, audience development, or
digital/print marketing, ideally within a media, publishing, B2B or B2C environment. - Strong analytical mindset with the ability to interpret audience data and translate insights
into actionable strategies that drive measurable growth. - Excellent communication and project management skills; ability to manage multiple brands
and campaigns simultaneously in a fast-paced, remote environment. - Experience in/knowledge of the scientific industry is an asset.
Experience & Skills
- Expert working knowledge of subscription fulfillment software (Omeda, CDS).
- Experience with e-mail marketing platforms and list segmentation best practices.
- Experience with web analytics platforms (Google Analytics, Adobe Analytics) and data
visualization tools to monitor audience KPIs and campaign performance. - Hands-on experience with social media management; familiarity with emerging platforms
and growth tactics. - Direct experience both executing and managing paid advertising efforts.
- Experience with A/B testing and conversion rate optimization; a disciplined, test-and-learn
approach to campaign development capable of demonstrating clear ROI - Advanced knowledge of print fulfillment workflows, subscriber database management,
subscription billing cycles, and postal regulations.
Application Procedure
This position is remotely based and is open to all eligible candidates in the UK.
This job posting is for a current vacancy.
Lab X Media Group is an enthusiastic equal opportunity employer that values diversity, equity, and inclusion. We celebrate diverse perspectives and are committed to fostering a culture where differences are valued and innovation thrives.
Reasonable accommodation is available for qualified individuals with disabilities, upon request when contacted for an interview. We thank all candidates for applying. Only those candidates selected for an interview will be contacted.
Please note: Our hiring process does not involve the use of artificial intelligence (AI) for candidate
screening or decision-making.
All evaluations are conducted by our human resources team and
hiring managers.
Head of Audience & Subscriptions in London employer: LabX Media Group
LabX Media Group is an exceptional employer that champions a collaborative and inclusive work culture, making it an ideal place for a Scientific Client Services Associate. With a strong focus on employee growth, the company offers comprehensive benefits including health coverage, paid vacation, and professional development support, all while fostering an environment where diverse perspectives are celebrated. Working remotely from Canada or the UK, you will have the opportunity to manage impactful client accounts and contribute to meaningful scientific communication, ensuring your role is both rewarding and significant.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Audience & Subscriptions in London
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We think you need these skills to ace Head of Audience & Subscriptions in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LabX Media Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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How to prepare for a job interview at LabX Media Group
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
