At a Glance
- Tasks: Lead brand activations and develop omnichannel marketing strategies for a unique pharmaceutical company.
- Company: Pierre Fabre, a socially responsible pharmaceutical and dermo cosmetics company.
- Benefits: Fully remote work, competitive salary, and opportunities for professional growth.
- Other info: Join a diverse team committed to improving lives and fostering social balance.
- Why this job: Make a real impact in the skincare and oncology sectors while working with a passionate team.
- Qualifications: Experience in brand management and a degree in Marketing or Business Administration.
The predicted salary is between 51750 - 63250 £ per year.
A unique business, Pierre Fabre in the UK is a pharmaceutical and dermo cosmetics company, operating within oncology and skincare. Part of a much larger French-owned Group, and owned and governed by a Foundation, we are committed to improving the lives of others and take great pride in the heritage and values of the organisation. Your missionThe Brand Activation Manager (BAM) is responsible for implementing marketing activities related to their assigned brand or ranges by designing the omnichannel strategy, managing B2C activations, and coordinating B2B2C & B2B activations. They play a key role in managing the brand image, ensuring that all actions are aligned with the brand's identity, values, and performance and commercial objectives. The BAM contributes to the development of brand awareness, market share, and turnover, within the framework of the 360o marketing strategy (OFF/ON line) and the budgetary objectives defined by Management. DETAILED RESPONSIBILITIESDefine the local strategy for the brand/ranges and plan their omnichannel activations: The BAM develops specific marketing action plans to activate the brand in a 360o Off/Online manner. Prepare and/or collaborate in the preparation and monthly reporting of the sales and advertising budget, and carry out proper monitoring to ensure that market share, sales, and advertising expenditure targets are met. Define your brand's B2C Media Strategy (Pure Media & Advocacy) together with the Media Specialist (Investments, Media mix, KPIs, plans) according to business objectives, Media, global guidelines, and the omnichannel plan, with the aim of increasing your brand's visibility and appeal, generating traffic to online and offline points of sale, and ultimately achieving an increase in sell-out and sell-in. You will also manage its implementation, coordination, monitoring, and optimization directly with media agencies and with analysis and input from the Media Specialist. Develop "MASTER" offline B2C activation and promotion resources and/or tools according to the defined omnichannel plan, integrating budgetary and regulatory obligations. Deliver a B2B activation "master kit" to the sales and medical teams. Lead, with the support of your brand's Marketing Coordinator the development of harmonized and consistent content—offline & online/paid & organic and online & offline retail—for your 360o campaigns, according to the guidelines & kits provided by Corporate, and be responsible for delivery to the various internal and external stakeholders. Prepare and regularly monitor sales forecasts for your products (as well as promotional tools) and implement all means to avoid delays, stockouts, obsolescence, and optimize inventory management in conjunction with the logistics department. Monitor performance: The BAM oversees the results of media performance (in sync with media specialist if available), the performance of their brand/ranges in the market (sell-out and market share), commercial performance (in sync with commercial team), and the availability and visibility of the products in their portfolio, such as the profitability of promotions, margins, and return on investment (ROI) in coordinate with the Commercial team . They also coordinate actions based on data to optimize performance. Monitoring the competition, consumer insights, and trends: Ensure execution & localisation of the global content strategyCollaborate with the Retail/Shopper Activation & HCP Activation Managers for B2B2C & B2B activations. Collaborate with commercial areas in the implementation of the global commercial strategy. Previous experience as a Brand Manager, Product Manager, Trade Marketing Manager, or in positions related to brand management and activations. University degree in Marketing, Business Administration, or a related field. Additional training in Marketing will be considered a plus for candidates whose basic training is in a different field. Masters degree is a plusProficiency in market and competition analysis tools or past experience with analysing dataPast knowledge of B2C media management is a plusExperience in coordinating with media agencies and suppliers. Skills in budget management and ROI analysis. Advanced command of English essential and French an advantageProficiency in office tools and digital platforms (market analysis tools, social media management, etc.).We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction. SummaryLocation: UK - ReadingType: Full time
Brand Manager (Fully remote) in Reading employer: Laboratoires Pierre Fabre
At Pierre Fabre, we pride ourselves on being an exceptional employer that values the well-being and growth of our employees. Our fully remote Brand Manager role offers a unique opportunity to contribute to meaningful healthcare solutions while enjoying a supportive work culture that fosters collaboration and innovation. With a commitment to diversity and employee development, we provide ample opportunities for professional growth and a chance to make a real impact in the pharmaceutical and dermo cosmetics industry.
