At a Glance
- Tasks: Lead and develop Labman's marketing strategy to drive growth and brand strength.
- Company: Join Labman, an innovative engineering company with a collaborative culture.
- Benefits: Enjoy 33 days holiday, profit share, healthcare, and access to a free gym.
- Other info: Exciting opportunities for professional growth and a fun workplace culture.
- Why this job: Make a real impact in a dynamic environment while leading a talented marketing team.
- Qualifications: Significant B2B marketing experience and strong leadership skills required.
Location: Labman HQ, Stokesley, North Yorkshire
Salary: £60,000 - £80,000 (based on experience)
Employment Type: Full-Time Based in Seamer HQ
About The Role
We’re looking for an experienced and commercially minded Head of Marketing to lead and develop Labman’s marketing function as we continue to grow. This is a strategic leadership role with significant influence across the business. You’ll be responsible for shaping and delivering a marketing strategy that supports Labman’s commercial objectives, strengthens our brand position, and helps generate opportunities across our diverse business units. Working closely with senior leaders, sales teams, and technical experts, you’ll ensure marketing activity is aligned with business priorities and delivers measurable impact. You’ll lead a talented marketing team while maintaining a hands‑on approach, contributing directly to key initiatives when needed. This is an exciting opportunity for someone who enjoys combining strategic thinking with practical delivery in a highly innovative engineering environment.
What You’ll Do
- Define and deliver Labman’s marketing strategy, aligned with commercial objectives and long‑term growth plans
- Champion and develop the Labman brand across all markets and channels
- Create targeted marketing plans with clear objectives, actions, and measurable outcomes
- Develop positioning and messaging that differentiates Labman in complex technical and scientific markets
- Work closely with sales and business unit leaders to support demand generation, lead quality, and customer engagement
- Use market insight, customer understanding, and competitor analysis to inform marketing strategy
- Lead, develop, and mentor the marketing team, building capability and supporting professional growth
- Establish clear objectives, standards, and accountability within the team
- Oversee the delivery of content‑led and campaign‑driven marketing activity across appropriate channels
- Ensure all marketing outputs are commercially relevant, technically credible, and aligned with Labman’s brand standards
- Develop and optimise marketing systems, including CRM and marketing automation platforms
- Measure and report on marketing performance, using data to drive continuous improvement
- Manage budgets, resources, and external partners to maximise value and effectiveness
- Contribute directly to priority projects and initiatives where required
What You’ll Need
- Significant experience in B2B marketing within technical, engineering, scientific, or industrial sectors
- Proven experience leading and developing marketing teams
- Strong strategic thinking combined with a practical, hands‑on approach
- Experience creating and delivering marketing strategies that support commercial growth
- Strong understanding of demand generation, lead nurturing, and customer engagement
- Experience working with CRM and marketing automation platforms
- Ability to analyse data and turn insights into effective marketing activity
- Excellent communication and stakeholder management skills
- Strong organisational skills with the ability to manage multiple priorities
- Commercial awareness and a results‑focused mindset
- A collaborative approach and ability to work effectively across different teams
Desirable Experience
- Experience with one or more of the following:
- International B2B marketing
- Scientific, engineering, automation, or technology‑based businesses
- Market segmentation and customer targeting strategies
- Multi‑channel digital marketing campaigns
- Brand development and positioning
- Marketing technology implementation and optimisation
- Managing agencies, suppliers, and external partners
Company Benefits
- 33 days annual holiday (rising to 38 over 5 years) including public holidays
- Company profit share scheme
- 5% employer pension contribution (no upper earnings cap)
- Aviva Healthcare
- Travel opportunities in various roles
- Enhanced maternity pay (long service applicable)
- Enhanced paternity leave
- Access to counsellor, psychotherapist, and physiotherapist
- CPD support and annual subscription to appropriate professional body covered
- Free in‑house gym, VR racing, clay pigeon shooting, old‑school gaming competitions, squash courts, climbing wall, and social clubs, plus much more
Labman Values
- In it together
- Excellence
- Humility
- Sustainability
- Fun
Head of Marketing in Stokesley employer: Labman
Labman is an exceptional employer located in Stokesley, North Yorkshire, offering a dynamic work environment that fosters innovation and collaboration. With a strong focus on employee growth, Labman provides extensive benefits including generous holiday allowances, a profit share scheme, and access to a range of wellness and recreational facilities. The company culture is built on values of excellence, humility, and fun, making it an ideal place for professionals seeking meaningful and rewarding careers in the engineering sector.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Stokesley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Labman and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Labman are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Labman on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Labman. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Stokesley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Labman. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Labman:Show us that you’ve done your homework! In your application, briefly mention what you admire about Labman’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Labman
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Labman will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Labman, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
