At a Glance
- Tasks: Drive revenue through brand partnerships, from outreach to delivery and growth.
- Company: Lab 54, a dynamic content-led events company redefining party culture.
- Benefits: High ownership, creative influence, and direct impact on revenue.
- Other info: Join a passionate team at the intersection of culture and commerce.
- Why this job: Shape unique experiences and build lasting relationships in a fast-paced environment.
- Qualifications: Strong background in brand partnerships and proven negotiation skills.
The predicted salary is between 54000 - 66000 £ per year.
About Lab 54
Lab54 is a content-led events and production company driven by the motto: [ Anywhere But A Club. ] We specialise in creating high-impact experiences in unexpected locations, capturing moments and turning them into viral content. With a combined global audience of over 425,000 across platforms, Lab54 sits at the intersection of party culture and lifestyle, bridging the gap between real-life and online. We collaborate closely with brands, record labels, and artists to craft culturally relevant moments to our community and beyond.
Role Overview
The Partnerships Director is responsible for driving revenue through brand partnerships - owning the full lifecycle from outreach and deal-making through to delivery and growth. This is a hands-on, commercial leadership role. You’ll lead from the front - opening doors, building relationships, closing deals, and ensuring partnerships land properly across content and events. Lab 54 operates in a fast-moving, culture-led space. This role requires someone who can balance creativity with commercial thinking, and bring structure to how we build, sell and scale partnerships. You will work closely across content, production and marketing to ensure partnerships are integrated, high quality, and commercially effective.
- Partnership Strategy & Growth
- Own and deliver the partnerships strategy across Lab 54
- Identify priority sectors, brands and opportunities
- Build a pipeline of high-value, repeatable partnerships
- Develop IP-led opportunities that attract brand investment
- New Business & Deal-Making
- Lead outbound outreach to brands and agencies
- Build and manage a strong pipeline of opportunities
- Create and pitch partnership ideas aligned to Lab 54’s offering
- Negotiate commercial terms and close deals
- Partnership Delivery
- Oversee delivery of all partnerships across events + content
- Ensure all partner deliverables are executed to a high standard
- Act as senior point of contact for key partners
- Ensure partnerships are commercially and creatively successful
- Commercial Integration
- Work closely with content and production teams to shape sellable ideas
- Ensure partnerships feel native to the brand and culture
- Balance editorial integrity with commercial objectives
- Relationship Management
- Build long-term relationships with brands, agencies and partners
- Drive repeat business and account growth
- Maintain regular communication and reporting with partners
- Pipeline & Reporting
- Maintain a clear, up-to-date pipeline and forecast
- Track performance against revenue targets
- Report on partnership performance and opportunities
- Team Leadership
- Build and manage a high-performing partnerships function
- Set clear roles, targets and accountability
- Scale the team as the business grows
Skills & Experience
- Essential
- Strong background in brand partnerships / sponsorship / commercial roles
- Proven track record of winning and delivering partnerships
- Experience working across events, content or culture-led platforms
- Strong commercial instincts and negotiation skills
- Ability to operate in a fast-paced, evolving environment
- Demonstrable Attributes
- Passion for music, culture and youth audiences
- Entrepreneurial, proactive and results-driven
- Strong communicator and relationship builder
- Comfortable leading from the front
- Highly organised with strong attention to detail
KPIs / Success Measures
- Revenue generated from partnerships
- Pipeline value and conversion rate
- Number of new brand relationships secured
- Repeat business and partner retention
- Quality and impact of delivered partnerships
What Makes This Role Different (vs Larger Companies)
- High ownership - you own partnerships end-to-end
- Hands-on - you’re selling, building and delivering
- Fast-paced - decisions happen quickly
- Creative influence - shape what we sell, not just sell what exists
- Direct impact - clear line between your work and revenue
Ideal Profile
- Strong network across brands and agencies
- Comfortable selling both content + experiences
- Can balance culture and commercial thinking
- Thrives in a startup-style, high-growth environment
- Builds structure, not chaos
- Able to run the function without day-to-day reliance on founders
Partnerships Director in London employer: Lab54
Lab 54 is an exceptional employer that thrives on creativity and innovation, offering a dynamic work culture where employees can take ownership of their roles and make a direct impact on revenue through brand partnerships. With a focus on personal growth and collaboration, team members are encouraged to develop their skills in a fast-paced environment that values entrepreneurial spirit and cultural relevance. Located at the intersection of party culture and lifestyle, Lab 54 provides unique opportunities to engage with a vibrant community while shaping memorable experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Partnerships Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lab54 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lab54 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lab54 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lab54. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Partnerships Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lab54. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lab54:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lab54’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lab54
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lab54 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lab54, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
