At a Glance
- Tasks: Lead and create engaging content for a vibrant music media brand.
- Company: Lab54, a dynamic events and production company redefining party culture.
- Benefits: Creative ownership, fast decision-making, and the chance to shape a growing team.
- Other info: Join a startup-style environment with opportunities for rapid growth and innovation.
- Why this job: Make a real impact in music culture while working with top artists and brands.
- Qualifications: Strong editorial background in music, team leadership, and social media savvy.
The predicted salary is between 40500 - 49500 £ per year.
About Lab54
Lab54 is a content-led events and production company driven by the motto: [ Anywhere But A Club. ] We specialise in creating high-impact experiences in unexpected locations, capturing moments and turning them into viral content. With a combined global audience of over 425,000 across platforms, Lab54 sits at the intersection of party culture and lifestyle, bridging the gap between real-life and online. We collaborate closely with brands, record labels, and artists to craft culturally relevant moments to our community and beyond.
Role Overview
The Head of Content is a hands-on leadership role responsible for shaping and delivering the brand’s editorial output across all channels. In a small company, this role blends strategy with execution - you’ll set the vision, but also actively create, edit, and publish content. You’ll play a key role in defining the voice and cultural relevance of a music media brand operating in a space similar to Mixmag and Boiler Room, with a strong focus on electronic music, artists, and culture.
Responsibilities
- Content Strategy: Own and deliver a lean, high-impact content strategy across web, social, and video. Prioritise content that drives engagement over volume. Quickly react to trends, releases, and cultural moments.
- Content Management: Write, edit, and publish content regularly (announcements, features, interviews). Commission freelancers and contributors. Shape and maintain a clear, consistent brand voice. Oversee all content output (e.g., DJ sets, interviews, short-form clips). Identify low-cost, high-impact formats suitable for social led content team. Manage client relationships from a content standpoint.
- Team Leadership: Manage the team (social, design, editorial, content, global freelancers). Set weekly priorities and content schedules. Mentor junior team members while staying close to project health. Build and manage the entire department to allow for exponential growth including hiring.
- Social & Audience Growth: Directly oversee social channels (Instagram, TikTok, YouTube). Work closely with the social media manager to test formats and grow reach. Use analytics tools to report on, build out and refine our output (feeding into content strategy decisions).
- Video & Content Formats: Oversee and contribute to video output (e.g., DJ sets, interviews, short-form clips). Identify low-cost, high-impact formats suitable for a small team. Be comfortable appearing on camera if needed.
- Commercial Collaboration: Work closely with sales/partnership teams on branded content. Help pitch and shape campaigns that fit the brand. Balance editorial credibility with commercial needs.
- Operational Ownership: Manage content calendar, workflows, and deadlines. Ensure efficient use of limited resources (budget, people, time). Step in to solve problems quickly—this is not a siloed role.
Skills & Experience
Essential:
- Strong editorial background (music/media preferred).
- Deep understanding of electronic music and dance music culture.
- Proven ability to do the work as well as lead it.
- Experience managing and building teams and large scale projects.
- Strong instincts for what performs well on social platforms across all content mediums (inc. live streaming).
- Comfortable working in a fast-moving, resource-limited environment.
Demonstrable Attributes:
- Multi-skilled: writing, editing, basic video, social publishing.
- Entrepreneurial mindset (self-starter, adaptable, proactive).
- Comfortable with ambiguity and rapid change.
- Strong network in music (artists, PRs, labels).
KPIs / Success Measures:
- Audience growth and engagement (especially social-first).
- Consistency and quality of output with a small team.
- Ability to deliver standout content moments (viral hits, exclusives).
- Contribution to commercial projects.
What Makes This Role Different (vs Larger Companies):
- Delegation & doing - you’re in the trenches daily.
- Fast decision making - minimal layers, direct impact.
- Creative ownership - strong influence and alignment on brand direction.
- Resource constraints - success depends on smart prioritisation.
Ideal Profile:
- Has editorial credibility in music culture.
- Can lead a team but also jump on the tools instantly.
- Thrives in a startup-style environment.
- Understands both culture and content performance.
- Can actively direct content that drives virality.
- Can build a team, its SOPs and everything that comes with running a whole department.
- Can ensure the CEO and MD are not needed from a day to day running of the content department perspective.
Head of Content in London employer: Lab54
Lab54 is an exceptional employer for those passionate about music and content creation, offering a dynamic work environment that thrives on creativity and innovation. With a strong focus on employee growth, team collaboration, and the opportunity to shape a brand at the forefront of electronic music culture, Lab54 provides a unique platform for individuals to make a significant impact. Located in a vibrant setting that embraces the intersection of party culture and lifestyle, employees enjoy the benefits of working in a fast-paced, resourceful atmosphere where their contributions are valued and celebrated.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Content in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lab54 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lab54 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lab54 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lab54. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Content in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lab54. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lab54:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lab54’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lab54
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lab54 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lab54, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
