At a Glance
- Tasks: Create and manage engaging social media content across TikTok and Instagram.
- Company: Lab54, a vibrant events and production company redefining party culture.
- Benefits: Dynamic work environment with ownership of your projects and fast decision-making.
- Other info: Opportunity to grow an audience and thrive in a startup-style atmosphere.
- Why this job: Join a creative team and make a real impact in the digital space.
- Qualifications: 2+ years in social media management and a passion for music and culture.
The predicted salary is between 29700 - 36300 £ per year.
Lab54 is a content-led events and production company driven by the motto: [ Anywhere But A Club. ] We specialise in creating high-impact experiences in unexpected locations, capturing moments and turning them into viral content. With a combined global audience of over 425,000 across platforms, Lab54 sits at the intersection of party culture and lifestyle, bridging the gap between real-life and online. We collaborate closely with brands, record labels, and artists to craft culturally relevant moments to our community and beyond.
The Social Media Manager owns Lab54's digital presence — taking the content the team creates and turning it into a strategic, consistent and growing social output across TikTok, Instagram and beyond. This is a role for someone who's built their craft in social content and is ready to step into ownership: you'll set the strategy, plan and schedule the output, write the copy, read the data, and work hand-in-hand with our creators and designers to keep Lab54 engaging, relevant and ahead of trends.
Responsibilities
- Strategy & Planning
- Develop and execute social media strategy across TikTok, Instagram and other platforms
- Own content planning, scheduling and publishing to keep an active, consistent presence
- React quickly to trends, releases and cultural moments
- Content & Copy
- Write compelling copy that fits the brand's tone and voice
- Work with creators and designers to ensure high-quality, on-brand output
- Follow the right approval process for branded client content
- Audience & Analytics
- Analyse performance metrics and optimise strategy accordingly
- Use insights to feed decisions on what to make and post next
- Report on growth, reach and engagement
- Community & Collaboration
- Manage community engagement — comments, DMs and meaningful interaction
- Collaborate with the wider content team and contribute to campaigns
- Stay on top of platform changes and emerging opportunities
Skills & Experience
- Essential 2+ years in social media management, content creation, copywriting and analytics
- 1+ years in community management
- Strong understanding of social trends and audience engagement
- Highly organised, detail-oriented, able to manage multiple projects
- A genuine feel for music, culture and digital content
Demonstrable Attributes
- Multi-skilled: strategy, copywriting, scheduling, light content creation
- Entrepreneurial mindset — self-starter, adaptable, proactive
- Comfortable with ambiguity and a fast-moving environment
- Able to balance the creative and the analytical
KPIs / Success Measures
- Audience growth and engagement (social-first)
- Consistency and quality of output
- Performance of campaigns and content against goals
- Effective collaboration with the content and design team
What Makes This Role Different (vs Larger Companies)
- Strategy and doing — you set the plan and you're hands-on delivering it
- Fast decision making — minimal layers, direct impact
- Ownership — you own the channel, not a slice of it
- Resource constraints — success depends on smart prioritisation
Ideal Profile
- Has built a track record in social content and is ready to own a channel
- Can think strategically but still get hands-on with content and copy
- Thrives in a startup-style environment
- Understands both culture and content performance
- Can grow an audience, not just maintain one
Creative Social Media Manager in London employer: Lab54
Lab54 is an exceptional employer for those looking to make a significant impact in the world of social media and content creation. With a vibrant work culture that encourages creativity and innovation, employees have the opportunity to take ownership of their projects and see their ideas come to life in real-time. Located at the heart of party culture and lifestyle, Lab54 offers unique experiences and growth opportunities, making it an ideal place for passionate individuals eager to shape the future of digital engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Social Media Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lab54 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lab54 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lab54 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lab54. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Social Media Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lab54. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lab54:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lab54’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lab54
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lab54 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lab54, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
