Creative Social Media Manager in London

Lab54 is a content-led events and production company driven by the motto: [ Anywhere But A Club. ] We specialise in creating high-impact experiences in unexpected locations, capturing moments and turning them into viral content. With a combined global audience of over 425,000 across platforms, Lab54 sits at the intersection of party culture and lifestyle, bridging the gap between real-life and online. We collaborate closely with brands, record labels, and artists to craft culturally relevant moments to our community and beyond.

The Social Media Manager owns Lab54's digital presence — taking the content the team creates and turning it into a strategic, consistent and growing social output across TikTok, Instagram and beyond. This is a role for someone who's built their craft in social content and is ready to step into ownership: you'll set the strategy, plan and schedule the output, write the copy, read the data, and work hand-in-hand with our creators and designers to keep Lab54 engaging, relevant and ahead of trends.

Responsibilities

• Strategy & Planning
  • Develop and execute social media strategy across TikTok, Instagram and other platforms
  • Own content planning, scheduling and publishing to keep an active, consistent presence
  • React quickly to trends, releases and cultural moments
• Content & Copy
  • Write compelling copy that fits the brand's tone and voice
  • Work with creators and designers to ensure high-quality, on-brand output
  • Follow the right approval process for branded client content
• Audience & Analytics
  • Analyse performance metrics and optimise strategy accordingly
  • Use insights to feed decisions on what to make and post next
  • Report on growth, reach and engagement
• Community & Collaboration
  • Manage community engagement — comments, DMs and meaningful interaction
  • Collaborate with the wider content team and contribute to campaigns
  • Stay on top of platform changes and emerging opportunities

Skills & Experience

• Essential 2+ years in social media management, content creation, copywriting and analytics
• 1+ years in community management
• Strong understanding of social trends and audience engagement
• Highly organised, detail-oriented, able to manage multiple projects
• A genuine feel for music, culture and digital content

Demonstrable Attributes

• Multi-skilled: strategy, copywriting, scheduling, light content creation
• Entrepreneurial mindset — self-starter, adaptable, proactive
• Comfortable with ambiguity and a fast-moving environment
• Able to balance the creative and the analytical

KPIs / Success Measures

• Audience growth and engagement (social-first)
• Consistency and quality of output
• Performance of campaigns and content against goals
• Effective collaboration with the content and design team

What Makes This Role Different (vs Larger Companies)

• Strategy and doing — you set the plan and you're hands-on delivering it
• Fast decision making — minimal layers, direct impact
• Ownership — you own the channel, not a slice of it
• Resource constraints — success depends on smart prioritisation

Ideal Profile

• Has built a track record in social content and is ready to own a channel
• Can think strategically but still get hands-on with content and copy
• Thrives in a startup-style environment
• Understands both culture and content performance
• Can grow an audience, not just maintain one