Lab54 is a content-led events and production company driven by the motto:
[ Anywhere But A Club. ]
We specialise in creating high-impact experiences in unexpected locations, capturing moments and turning them into viral content.
With a combined global audience of over 425,000 across platforms, Lab54 sits at the intersection of party culture and lifestyle, bridging the gap between real-life and online.
We collaborate closely with brands, record labels, and artists to craft culturally relevant moments to our community and beyond.
Role Overview
The Partnerships Director is responsible for driving revenue through brand partnerships - owning the full lifecycle from outreach and deal-making through to delivery and growth.
This is a hands-on, commercial leadership role. You’ll lead from the front - opening doors, building relationships, closing deals, and ensuring partnerships land properly across content and events.
Lab 54 operates in a fast-moving, culture-led space. This role requires someone who can balance creativity with commercial thinking, and bring structure to how we build, sell and scale partnerships.
You will work closely across content, production and marketing to ensure partnerships are integrated, high quality, and commercially effective.
Own and deliver the partnerships strategy across Lab 54
Identify priority sectors, brands and opportunities
Build a pipeline of high-value, repeatable partnerships
Develop IP-led opportunities that attract brand investment
New Business & Deal-Making
Lead outbound outreach to brands and agencies
Build and manage a strong pipeline of opportunities
Create and pitch partnership ideas aligned to Lab 54’s offering
Negotiate commercial terms and close deals
Partnership Delivery
Oversee delivery of all partnerships across events + content
Ensure all partner deliverables are executed to a high standard
Act as senior point of contact for key partners
Ensure partnerships are commercially and creatively successful
Commercial Integration
Work closely with content and production teams to shape sellable ideas
Ensure partnerships feel native to the brand and culture
Balance editorial integrity with commercial objectives
Relationship Management
Build long-term relationships with brands, agencies and partners
Drive repeat business and account growth
Maintain regular communication and reporting with partners
Maintain a clear, up-to-date pipeline and forecast
Track performance against revenue targets
Report on partnership performance and opportunities
Build and manage a high-performing partnerships function
Set clear roles, targets and accountability
Scale the team as the business grows
Skills & Experience
Strong background in brand partnerships / sponsorship / commercial roles
Proven track record of winning and delivering partnerships
Experience working across events, content or culture-led platforms
Strong commercial instincts and negotiation skills
Ability to operate in a fast-paced, evolving environment
Passion for music, culture and youth audiences
Entrepreneurial, proactive and results-driven
Strong communicator and relationship builder
Comfortable leading from the front
Highly organised with strong attention to detail
KPIs / Success Measures
Revenue generated from partnerships
Pipeline value and conversion rate
Number of new brand relationships secured
Repeat business and partner retention
Quality and impact of delivered partnerships
What Makes This Role Different (vs Larger Companies)
High ownership - you own partnerships end-to-end
Hands-on - you’re selling, building and delivering
Creative influence - shape what we sell, not just sell what exists
Direct impact - clear line between your work and revenue
Ideal Profile
Strong network across brands and agencies
Comfortable selling both content + experiences
Can balance culture and commercial thinking
Thrives in a startup-style, high-growth environment
Builds structure, not chaos
Able to run the function without day-to-day reliance on founders
