Lab54 is a content-led events and production company driven by the motto:
[ Anywhere But A Club. ]
We specialise in creating high-impact experiences in unexpected locations, capturing moments and turning them into viral content.
With a combined global audience of over 425,000 across platforms, Lab54 sits at the intersection of party culture and lifestyle, bridging the gap between real-life and online.
We collaborate closely with brands, record labels, and artists to craft culturally relevant moments to our community and beyond.
Overview
The Ticketed Show Producer (Hard Ticket Producer) is responsible for owning and scaling Lab54’s ticketed event business both within the UK and across the globe — from concept through to sell-out execution.
This is a commercially-driven production role focused on driving ticket revenue, audience growth, and repeatable event formats. You will lead the strategy, planning, and delivery of all hard ticket shows, ensuring they are both culturally impactful and financially successful.
Operating at the intersection of event production, marketing, and audience development, this role requires someone who understands what makes people buy tickets — from lineup curation and pricing strategy to hype, distribution, and on-the-ground experience.
You will be accountable for building scalable show formats that can be repeated across cities globally, while maintaining the distinct Lab54 identity.
Responsibilities
Own the end-to-end strategy and execution of all ticketed (hard ticket) Lab54 events and touring schedules (currently UK but will expand globally long term)
Develop scalable, repeatable show formats that can expand across multiple markets
Balance cultural relevance with commercial performance
Continuously refine the ticketed event model based on data and performance
Revenue & Ticket Sales Performance
Own ticket revenue targets across all shows
Develop and execute pricing strategies (tiers, phases, early bird, group, etc.)
Monitor sales performance daily and adapt strategy in real time
Identify opportunities to increase yield per event (upsells, partnerships, experiences)
Lineup Curation & Talent Strategy
Curate lineups that drive demand and align with Lab54’s brand identity
Work closely with talent buyers and artists to secure commercially viable bookings
Balance emerging and established talent to maximise both cultural impact and sales
Understand audience trends and booking patterns across markets
Marketing & Audience Growth
Collaborate closely with marketing to drive ticket sales campaigns
Build hype cycles around each show (drops, teasers, content moments)
Leverage Lab54’s content engine to convert views into ticket buyers
Distribution & Partnerships
Own relationships with ticketing platforms (e.g. Resident Advisor, Dice)
Explore alternative distribution channels and community-based selling
Build partnerships with promoters, collectives, and local operators
Identify new markets and expansion opportunities
Event Planning & Execution
Work with production to deliver seamless, high-quality live experiences
Ensure the event experience matches audience expectations set by marketing
Be on-site for key events, overseeing delivery and troubleshooting in real time
Maintain consistency across all ticketed show formats
Data & Performance Analysis
Track and analyse ticket sales data, audience behaviour, and campaign performance
Use insights to optimise future events (pricing, timing, lineup, location)
Report on revenue, sell-through rates, and profitability per show
Build a data-driven approach to scaling the ticketed business
Budget & Commercial Management
Own P&Ls for ticketed events
Ensure events are delivered profitably while maintaining brand standards
Identify cost efficiencies without compromising audience experience
Work closely with finance on forecasting and reporting
Community & Brand Building
Develop a loyal, repeat-attending audience base
Build community-driven moments that extend beyond single events
Ensure every ticketed show contributes to long-term brand equity
Bridge online audience engagement with real-world attendance
Skills & Experience
Proven experience producing and promoting ticketed music events
Strong understanding of ticketing platforms, pricing strategy, and sales cycles
Experience delivering commercially successful events (sell-outs, strong margins)
Deep understanding of electronic music and youth culture
Ability to blend creative programming with commercial thinking
Commercially driven with strong revenue ownership mindset
Highly analytical with the ability to make data-informed decisions
Strong instincts for what drives hype, demand, and cultural relevance
Organised and execution-focused
Strong network within promoters, artists, and music communities
KPIs / Success Measures
Consistent sell-out or high sell-through rates across events
Revenue and profit per show
Growth of ticketed event audience (new + returning customers)
Efficiency of ticket sales cycles (speed to sell-out)
Contribution to overall brand growth and visibility
What Makes This Role Different (vs Larger Companies)
Full ownership of the ticketed events business unit
Direct impact on revenue, not just delivery
Creative and commercial freedom to test new formats quickly
Fast iteration cycles — test, learn, scale
High exposure to global markets and expansion strategy
Ideal Profile
Strong background in underground or cultural music events
Experience working with brands similar to Boiler Room, promoters, or independent event series
Understands both culture and commerce — knows what sells without losing authenticity
Entrepreneurial mindset with a bias for action
Comfortable operating in ambiguity and building systems from scratch
Passionate about electronic music, community, and global nightlife culture
