Lab54 is a content-led events and production company driven by the motto:
[ Anywhere But A Club. ]
We specialise in creating high-impact experiences in unexpected locations, capturing moments and turning them into viral content.
With a combined global audience of over 425,000 across platforms, Lab54 sits at the intersection of party culture and lifestyle, bridging the gap between real-life and online.
We collaborate closely with brands, record labels, and artists to craft culturally relevant moments to our community and beyond.
Role Overview
The Social Media Manager owns Lab54's digital presence — taking the content the team creates and turning it into a strategic, consistent and growing social output across TikTok, Instagram and beyond.
This is a role for someone who's built their craft in social content and is ready to step into ownership: you'll set the strategy, plan and schedule the output, write the copy, read the data, and work hand-in-hand with our creators and designers to keep Lab54 engaging, relevant and ahead of trends.
Responsibilities
Develop and execute social media strategy across TikTok, Instagram and other platforms
Own content planning, scheduling and publishing to keep an active, consistent presence
React quickly to trends, releases and cultural moments
Content & Copy
Write compelling copy that fits the brand's tone and voice
Work with creators and designers to ensure high-quality, on-brand output
Follow the right approval process for branded client content
Audience & Analytics
Analyse performance metrics and optimise strategy accordingly
Use insights to feed decisions on what to make and post next
Report on growth, reach and engagement
Community & Collaboration
Manage community engagement — comments, DMs and meaningful interaction
Collaborate with the wider content team and contribute to campaigns
Stay on top of platform changes and emerging opportunities
Skills & Experience
2+ years in social media management, content creation, copywriting and analytics
1+ years in community management
Strong understanding of social trends and audience engagement
Highly organised, detail-oriented, able to manage multiple projects
A genuine feel for music, culture and digital content
Multi-skilled: strategy, copywriting, scheduling, light content creation
Comfortable with ambiguity and a fast-moving environment
Able to balance the creative and the analytical
KPIs / Success Measures
Audience growth and engagement (social-first)
Consistency and quality of output
Performance of campaigns and content against goals
Effective collaboration with the content and design team
What Makes This Role Different (vs Larger Companies)
Strategy and doing — you set the plan and you're hands-on delivering it
Ownership — you own the channel, not a slice of it
Resource constraints — success depends on smart prioritisation
Ideal Profile
Has built a track record in social content and is ready to own a channel
Can think strategically but still get hands-on with content and copy
Thrives in a startup-style environment
Understands both culture and content performance
Can grow an audience, not just maintain one
Creative Social Media Manager employer: Lab 54 Ltd.
Lab 54 Ltd. provides a vibrant work culture that encourages creativity and innovation. Employees benefit from engaging with high-profile brands and artists, while also having opportunities for professional growth in a fast-paced environment. The company's focus on culturally relevant moments makes it an exciting place to work.
