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- Tasks: Own and optimise Paid Social strategy across Meta and TikTok for the UK market.
- Company: Join a global retail business with a focus on innovative marketing strategies.
- Benefits: Hybrid work model, competitive salary, and opportunities for international exposure.
- Why this job: Be a key player in shaping Paid Social as a strategic growth lever.
- Qualifications: Hands-on experience with Meta and TikTok Ads Manager in eCommerce.
- Other info: Collaborate with global teams and drive impactful marketing initiatives.
The predicted salary is between 36000 - 60000 £ per year.
We are bringing Paid Social in-house and this role will own it. As Digital Marketing Manager Social Advertising, you will have end-to-end responsibility for how our Paid Social investment performs across the UK, working across Meta and TikTok and spanning the full funnel from brand awareness through to conversion. This is a role for someone who thinks commercially, acts decisively, and understands that the best Paid Social strategies balance short-term performance with long-term demand and brand value. It is a hands-on role, so you will actively be working in the ad platforms on a daily basis to maximise the effectiveness of our investments in Social Advertising.
What you will be responsible for:
- Owning Paid Social strategy, activation, optimisation, and performance for the UK market
- Delivering activity across Meta (Facebook & Instagram) and TikTok with scope to evolve platform use over time
- Building Paid Social plans that support both brand growth and commercial outcomes
- Driving continuous improvement through structured testing (creative, audiences, formats, funnel mix)
- Ensuring Paid Social investment is productive, measurable, and effective, not just busy
- Working closely with UK and Global analytics teams to assess short-term performance and longer-term impact
- Collaborating with eCommerce Trading, Brand, and Creative teams to align Paid Social with onsite priorities and campaigns
- Sharing learnings and best practice within a globally aligned La Redoute marketing framework
What we are looking for:
- Strong hands-on experience delivering Paid Social in a commercial eCommerce environment
- Deep working knowledge of Meta Ads Manager and TikTok Ads Manager
- A performance mindset with a clear understanding of how brand activity contributes beyond last-click results
- Experience running structured testing programmes and turning insight into action
- Confidence working with data measurement and effectiveness frameworks
- Comfortable operating in a matrix or global organisation
Why this role is different:
- You will own Paid Social in-house, not manage an agency
- You will work across brand and performance, not just lower-funnel optimisation
- You will influence how effectiveness is measured, not just reported
- You will operate within a global retail business with future international exposure
If you are looking for a role where Paid Social is treated as a strategic growth lever, not just a delivery channel, we would love to hear from you.
Hybrid (2 days in office)
Digital Marketing Manager – Social Advertising (UK) in Bradford employer: La Redoute
Contact Detail:
La Redoute Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager – Social Advertising (UK) in Bradford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more people you know, the better your chances of landing that Digital Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best Paid Social campaigns. This will give potential employers a taste of what you can do and how you think strategically about social advertising.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Meta and TikTok Ads Manager. Be ready to discuss your hands-on experience and how you've driven performance in previous roles.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and take the initiative to reach out directly.
We think you need these skills to ace Digital Marketing Manager – Social Advertising (UK) in Bradford
Some tips for your application 🫡
Show Your Passion for Paid Social: When writing your application, let your enthusiasm for Paid Social shine through! Share specific examples of campaigns you've worked on and how they drove results. We want to see that you’re not just experienced but genuinely excited about the potential of social advertising.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with Meta and TikTok Ads Manager. We’re looking for someone who understands the nuances of these platforms, so don’t be shy about showcasing your hands-on experience!
Quantify Your Achievements: Numbers speak volumes! Use metrics to demonstrate your success in previous roles. Whether it’s increased engagement rates or improved ROI, we love to see how your efforts have made a tangible impact on business outcomes.
Keep It Professional Yet Personal: While we appreciate a friendly tone, remember to maintain professionalism in your application. Share a bit about yourself and why you’re drawn to this role at StudySmarter, but keep it relevant to the job. And don’t forget to apply through our website!
How to prepare for a job interview at La Redoute
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Meta Ads Manager and TikTok Ads Manager. Familiarise yourself with their features, recent updates, and best practices. Being able to discuss specific campaigns or strategies you've implemented on these platforms will show your hands-on experience.
✨Showcase Your Performance Mindset
Prepare examples that highlight how your Paid Social strategies have driven both short-term results and long-term brand value. Be ready to discuss how you measure success beyond just last-click results, as this role requires a deep understanding of performance metrics.
✨Demonstrate Collaborative Spirit
This role involves working closely with various teams, so be prepared to talk about your experience collaborating with analytics, eCommerce, and creative teams. Share specific instances where teamwork led to successful campaigns or improved performance.
✨Bring Data to the Table
Since the role requires comfort with data measurement, come equipped with insights from past campaigns. Discuss how you’ve used data to inform your decisions and optimise campaigns. Showing that you can turn insights into actionable strategies will set you apart.
