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- Tasks: Own and optimise Paid Social strategy across Meta and TikTok for the UK market.
- Company: Join a global retail business with a focus on innovative marketing strategies.
- Benefits: Competitive salary, dynamic work environment, and opportunities for international exposure.
- Why this job: Be at the forefront of strategic growth in Paid Social, not just execution.
- Qualifications: Experience with Meta and TikTok Ads Manager, strong analytical skills, and a performance mindset.
- Other info: Collaborate with diverse teams and influence marketing effectiveness globally.
The predicted salary is between 36000 - 60000 £ per year.
We’re bringing Paid Social in-house — and this role will own it. You’ll have end-to-end responsibility for how our Paid Social investment performs across the UK, working across Meta and TikTok and spanning the full funnel from brand awareness through to conversion. This is a role for someone who thinks commercially, acts decisively, and understands that the best Paid Social strategies balance short-term performance with long-term demand and brand value – it’s a hands-on role, so you’ll actively be working in the ad platforms on a daily basis to maximise the effectiveness of our investments in Social Advertising.
What you’ll be responsible for:
- Owning Paid Social strategy, activation, optimisation, and performance for the UK market
- Delivering activity across Meta (Facebook & Instagram) and TikTok, with scope to evolve platform use over time
- Building Paid Social plans that support both brand growth and commercial outcomes
- Driving continuous improvement through structured testing (creative, audiences, formats, funnel mix)
- Ensuring Paid Social investment is productive, measurable, and effective, not just busy
- Working closely with UK and Global analytics teams to assess short-term performance and longer-term impact
- Collaborating with eCommerce, Trading, Brand, and Creative teams to align Paid Social with onsite priorities and campaigns
- Sharing learnings and best practice within a globally aligned La Redoute marketing framework
What we’re looking for:
- Deep working knowledge of Meta Ads Manager and TikTok Ads Manager
- A performance mindset, with a clear understanding of how brand activity contributes beyond last-click results
- Experience running structured testing programmes and turning insight into action
- Confidence working with data, measurement, and effectiveness frameworks
- Comfortable operating in a matrix or global organisation
Why this role is different:
- You’ll own Paid Social in-house, not manage an agency
- You’ll work across brand and performance, not just lower-funnel optimisation
- You’ll influence how effectiveness is measured, not just reported
- You’ll operate within a global retail business, with future international exposure
If you’re looking for a role where Paid Social is treated as a strategic growth lever, not just a delivery channel, we’d love to hear from you.
Digital Marketing Manager – Social Advertising in Bradford employer: La Redoute
Contact Detail:
La Redoute Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager – Social Advertising in Bradford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work in social advertising. This will help you stand out and demonstrate your hands-on experience with platforms like Meta and TikTok.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of the latest trends in Paid Social. Be ready to discuss how you would balance short-term performance with long-term brand value – it’s a hot topic!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital Marketing Manager – Social Advertising in Bradford
Some tips for your application 🫡
Show Your Passion for Paid Social: When writing your application, let your enthusiasm for Paid Social shine through! Share specific examples of campaigns you've worked on and how they performed. We want to see that you’re not just familiar with Meta and TikTok, but that you genuinely love using these platforms to drive results.
Be Data-Driven: We’re all about performance here at StudySmarter, so make sure to highlight your experience with data and analytics. Talk about how you've used insights to optimise campaigns in the past. This will show us that you understand the importance of measuring effectiveness and can turn data into actionable strategies.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to our job description. Mention how your skills align with our needs, especially around owning Paid Social strategy and working collaboratively with different teams. This shows us you’ve done your homework and are genuinely interested in the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about who we are and what we do at StudySmarter!
How to prepare for a job interview at La Redoute
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Meta Ads Manager and TikTok Ads Manager. Familiarise yourself with their features, best practices, and recent updates. Being able to discuss specific strategies or campaigns you've run on these platforms will show your hands-on experience.
✨Showcase Your Performance Mindset
Prepare examples that highlight how your previous Paid Social strategies have driven both brand awareness and conversions. Be ready to discuss how you balance short-term performance with long-term brand value, as this role demands a commercial mindset.
✨Emphasise Collaboration Skills
This role involves working closely with various teams like eCommerce, Trading, and Creative. Think of instances where you’ve successfully collaborated across departments to achieve a common goal. Highlighting your teamwork skills will demonstrate your fit for the role.
✨Be Data-Driven
Brush up on your data analysis skills and be prepared to discuss how you’ve used data to inform your decisions in past roles. Talk about any structured testing programmes you’ve implemented and how you turned insights into actionable strategies.
