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For Companies At a Glance
- Tasks: Lead CRM strategy and enhance customer engagement through data-driven insights.
- Company: Join a forward-thinking client focused on digital transformation and customer relationships.
- Benefits: Enjoy flexible working options and opportunities for professional growth.
- Why this job: Be the CRM expert, influencing key decisions and driving impactful change.
- Qualifications: Extensive CRM experience, especially with Salesforce Marketing Cloud and Pardot, is essential.
- Other info: Ideal for those passionate about customer journeys and strategic leadership.
The predicted salary is between 43200 - 72000 £ per year.
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We’re working with a client who are looking for a CRM Managerwith expereince in Salesforce Marketing Cloud and/or Pardot.
Key Responsibilities
Strategic CRM Leadership
Develop and deliver a long-term CRM and lead nurturing strategy aligned to company objectives and digital transformation goals.
Act as the in-house CRM expert, advising and influencing senior leaders across Sales, Marketing, Digital, and IT.
Use data and insights to improve engagement, conversion rates, and customer lifetime value.
Stakeholder & Partner Management
Run cross-functional workshops and sessions to define CRM needs, customer journeys, and capabilities.
Oversee relationships with Salesforce partners to ensure on-time, high-quality delivery.
Represent CRM at senior meetings, presenting results, investment cases, and transformation progress.
Journey Mapping & Automation
Design and deliver multi-channel journeys (email, SMS, print, retargeting).
Introduce personalisation, behavioural triggers, and dynamic content to boost engagement.
Maintain a library of reusable, brand-compliant CRM assets.
Performance & Budget Management
Define and monitor CRM KPIs across acquisition, conversion, retention, and advocacy.
Analyse campaign performance and recommend improvements to maximise ROI.
Manage the CRM budget and ensure spend is tied to business results.
Governance & Best Practice
Ensure all CRM activity complies with GDPR, PECR, and internal policies.
Work with Data Security to maintain preference centres and privacy policies.
Create standardised processes, naming conventions, and documentation for scalability.
Skills & Experience Required
Extensive experience in strategic CRM leadership during large-scale transformations
Strong Salesforce Marketing Cloud and Pardot expertise
Proven track record managing external partners and agencies
Skilled at running senior-level workshops and engaging stakeholders
Experience in customer journey mapping, automation, campaign analytics, and GDPR-compliant CRM strategies
Strong commercial awareness and budget management skills
Preferred:
4–8 years’ experience in senior CRM, digital marketing, or customer engagement roles
Excellent leadership, communication, and influencing skills
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CRM Manager employer: La Fosse Associates
Contact Detail:
La Fosse Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Network with professionals in the CRM field, especially those who have experience with Salesforce Marketing Cloud and Pardot. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in CRM management.
✨Tip Number 2
Showcase your expertise by engaging in online forums or communities related to CRM and digital marketing. Sharing insights and participating in discussions can help you establish credibility and make valuable connections that could lead to job opportunities.
✨Tip Number 3
Consider reaching out directly to current or former employees of the company you're interested in. They can provide insider information about the company culture and the specific skills that are valued, which can give you an edge during the interview process.
✨Tip Number 4
Prepare for interviews by developing a strong understanding of the company's CRM strategy and how it aligns with their overall business goals. Be ready to discuss how your previous experiences can contribute to their objectives and demonstrate your strategic thinking.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with Salesforce Marketing Cloud and Pardot. Include specific examples of how you've led CRM strategies and managed cross-functional teams.
Craft a Compelling Cover Letter: In your cover letter, emphasise your strategic CRM leadership skills and provide examples of successful projects. Mention your ability to engage stakeholders and manage budgets effectively.
Showcase Relevant Skills: Clearly outline your expertise in customer journey mapping, automation, and campaign analytics. Use metrics to demonstrate your impact on engagement and conversion rates.
Highlight Compliance Knowledge: Since GDPR compliance is crucial for this role, mention any relevant experience you have in maintaining privacy policies and ensuring compliance in CRM activities.
How to prepare for a job interview at La Fosse Associates
✨Showcase Your CRM Expertise
Be prepared to discuss your extensive experience with Salesforce Marketing Cloud and Pardot. Highlight specific projects where you successfully implemented CRM strategies and the impact they had on engagement and conversion rates.
✨Demonstrate Strategic Thinking
Illustrate your ability to develop long-term CRM strategies aligned with company objectives. Share examples of how you've used data and insights to drive decisions and improve customer lifetime value.
✨Engage Stakeholders Effectively
Prepare to talk about your experience running cross-functional workshops and managing relationships with external partners. Discuss how you’ve influenced senior leaders and ensured alignment across departments.
✨Emphasise Compliance and Best Practices
Familiarise yourself with GDPR and PECR regulations, as well as internal policies. Be ready to explain how you’ve ensured compliance in past roles and how you maintain best practices in CRM activities.
