At a Glance
- Tasks: Lead sales strategy and drive market growth in the EMEA North region.
- Company: Join L-Acoustics, a leader in pro audio technology with a dynamic culture.
- Benefits: Competitive salary, career development opportunities, and a chance to shape the future of audio.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a significant impact in a fast-growing industry and lead innovative sales strategies.
- Qualifications: 15+ years in sales leadership, strong strategic thinking, and experience in AV integration.
The predicted salary is between 80000 - 100000 £ per year.
Reporting Line: Director of Sales, EMEA North will report to the Global Director of Sales & Sales Operations.
Location: Based in Northern Europe.
The Context: Over its 40 years of existence, L‑Acoustics has emerged as the market leader in the pro audio technology industry. With yearly growth rates in the double digits, the company has been undergoing a deep transformation to adapt to the requirements of a mushrooming and global business. In this context, the EMEA region has been, and remains, a major growth vector for L‑Acoustics underlining the strategic and operational importance of the EMEA region within the organization.
General Overview: L‑Acoustics is seeking a Director of Sales, EMEA North to accelerate our market expansion and reinforce our leadership across the region. This role will be instrumental in shaping and executing our commercial strategy, with a strong emphasis on capturing new business opportunities, deepening partnerships with key stakeholders, and driving sustainable revenue growth within the professional audio sector. A priority focus for this position will be to advance our footprint in installation markets, developing both existing accounts and new installation business through a structured, long‑term approach.
The ideal candidate will bring a deep strategic understanding of the European AV integration landscape, a demonstrated track record in complex sales environments, and the ability to design and implement market‑specific strategic sales plans that support our broader regional and global objectives.
More precisely the Director of Sales & BD, EMEA North will:
- Lead Regional Sales Strategy & Market Development: Lead the regional sales growth strategy aligned with global business objectives. Collaborate closely with the Sales Director overseeing the rental market in the EMEA North to ensure strategic alignment, strengthen cross segment consistency, and maximize regional commercial impact. Analyze market opportunities within the Installation market. Design optimal routes to achieve sustainable and profitable regional growth. Develop field sales action plans to drive Installation market penetration. Develop strategies to strengthen regional market share. Collaborate with the sales team to identify and accelerate opportunities across territories.
- Drive Sales Forecasting & Performance Management: Define regional and vertical sales objectives for Sales Managers and regional BD teams. Lead, train, and coach the Regional Sales Team to achieve targets. Foster a high-performance, positive sales culture. Monitor performance, identify improvement levers, and drive operational efficiency. Provide hands‑on leadership to ensure sales goals are met. Organize and lead sales meetings with Regional Sales Managers. Implement and manage sales policies and procedures. Ensure accurate opportunity tracking in the CRM. Deliver monthly performance reports and forecasts to the business committee.
- Build Analytical Tools & Decision‑making Frameworks: Partner with IT to process data and convert it into actionable insights. Collaborate with senior global sales leadership on structure, budget, vision, and department goals.
- Grow Business Development Channels: Work with Global Business Development leadership on defining regional BD targets and focus areas for the regional BD teams. Strengthen L‑Acoustics’ market positioning through new business development paths. Open new pipelines, adopt new selling methods, and explore new verticals within the Installation market. Identify, develop, and manage strategic alliances and partnerships.
- Build and Maintain Key Relationships: Act as a senior ambassador for L‑Acoustics’ values, brand, and culture. Deepen industry knowledge by attending key events and conferences. Support Sales Managers in developing key and new partnerships. Ensure customer satisfaction and long‑term account success.
- Cross Functional Collaboration: Work closely with Application, Product Marketing, and other teams to support business growth. Build strong internal relationships and foster peer collaboration. Partner with Product Marketing on product launches. Collaborate with Application teams on project execution and monitoring.
Experience, skills & educational background: Master’s degree in business management or equivalent. A minimum of 15 years of experience in Sales and Business Development leadership roles, ideally in an international matrix organization. Experience within a technology driven company, ideally in a BtoB environment. Deep expertise across integration partners in AV industry in Northern Europe. Proven expertise in developing effective strategies in close collaboration with global functional leadership, showcasing a demonstrated capability to create strategic plans and translate them into tangible and impactful outcomes. Background in a company with premium market positioning is a plus.
Personality: Decision maker, strategic thinker with a hands‑on modus operandi. Doer mentality, impactful. Growth focus, superior drive. Creative, capacity to innovate and challenge existing status quo. Strong people leader with demonstrated ability to build & develop teams and influence in a complex matrix organization.
Director of Sales, EMEA North in London employer: L-Acoustics
L-Acoustics is an exceptional employer, offering a dynamic work environment in Northern Europe that fosters innovation and collaboration within the pro audio technology industry. With a strong emphasis on employee growth, the company provides ample opportunities for professional development and leadership training, ensuring that team members can thrive in their careers while contributing to meaningful projects. The vibrant culture at L-Acoustics encourages creativity and strategic thinking, making it an ideal place for those looking to make a significant impact in a rapidly evolving market.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Sales, EMEA North in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Director of Sales, EMEA North at L-Acoustics, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including L-Acoustics. Tailor your message to explain why you’re drawn to them and how you can contribute as a Director of Sales, EMEA North. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Director of Sales, EMEA North in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for L-Acoustics:When writing your cover letter, make sure to tailor your message specifically for L-Acoustics. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at L-Acoustics
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show L-Acoustics that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show L-Acoustics that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with L-Acoustics’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
