Director, Revenue Marketing in Staines

The Director, Revenue Marketing will develop and execute strategies to drive brand awareness, engagement, and demand generation, ultimately fueling the Kyriba sales pipeline. Key duties include managing marketing strategies, collaborating with sales, analyzing marketing-sourced pipeline and bookings performance with data, and optimizing marketing channels to increase revenue. This role will focus primarily on the optimization and performance of Kyriba’s top performing pipeline source–inbound handraisers coming to Kyriba.com.

Reporting to the VP, Revenue Marketing, this role will also help invent and own the process for analyzing real-time buyer behavior and intent signals to inform and personalize marketing outreach. Key responsibilities include:

• Collecting and interpreting data from various sources like website interactions, social media, and company changes, then using these insights to trigger timely and relevant campaigns and messaging.
• Developing and executing demand generation strategies that are informed by real-time signals, moving away from static, pre-scheduled campaigns.
• Identifying and prioritizing which signals are most indicative of buying readiness and applying them to a defined ideal customer profile (ICP).
• Collecting, interpreting, and analyzing data from multiple sources to identify buyer intent signals, such as website visits, content downloads, email clicks, and firmographic changes.
• Crafting tailored messages and campaigns that resonate with specific customer needs and pain points at the right moment.
• Working with and managing signal-tracking and marketing automation tools to enable proactive engagement and streamlined processes.
• Collaborating with sales teams to synchronize outreach efforts based on a shared understanding of buyer signals and intent.
• Analyzing and measuring the effectiveness of signal-based campaigns against business outcomes and continuously refining the strategy.

Education, Experience And Skills:

• Bachelor’s degree in Marketing, Communications, or related field.
• 10+ years of progressively responsible experience in demand generation with at least 5 years experience leading teams.
• Strong analytical skills with the ability to work with large datasets to find meaningful patterns.
• Experience with marketing automation platforms and CRM systems (Salesforce strongly preferred).
• A deep understanding of how to personalize content and messaging at scale.
• Ability to develop and implement data-driven strategies.
• Excellent communication skills to collaborate with sales and other teams.
• Familiarity with various data sources and the tools used to track them.

At Kyriba we value pay transparency and fairness. For new hires, the annual base salary range for this role is £111,900.00 - £141,525.00 based on a full-time schedule. Salary can progress beyond this range through sustained performance and demonstrated success in the role. In addition to base pay, this position may be eligible for variable compensation (e.g., performance bonus or commission-based plan) and a long-term incentive. The final package will be determined by factors such as skills, experience and qualifications.

Kyriba believes that everyone has the ability to make an impact, and we are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship, and genetic information.