Director, Revenue Marketing in London

Kyriba is a global fintech leader empowering CFOs and finance teams with cloud-based treasury, payments, and risk management solutions. We serve 3,000+ customers worldwide, managing $15 trillion in payments annually and helping businesses optimize liquidity performance across the enterprise.

The Director, Revenue Marketing will develop and execute strategies to drive brand awareness, engagement, and demand generation, ultimately fueling the Kyriba sales pipeline. Key duties include managing marketing strategies, collaborating with sales, analyzing marketing-sourced pipeline and bookings performance with data, and optimizing marketing channels to increase revenue. This role will focus primarily on the optimization and performance of Kyriba’s top performing pipeline source—inbound handraisers coming to Kyriba.com.

Reporting to the VP, Revenue Marketing, this role will also help invent and own the process for analyzing real-time buyer behavior and intent signals to inform and personalize marketing outreach. Key responsibilities include:

• Strategy development: Develop and execute demand generation strategies that are informed by real-time signals, moving away from static, pre-scheduled campaigns.
• Signal prioritization: Identify and prioritize which signals are most indicative of buying readiness and apply them to a defined ideal customer profile (ICP).
• Data analysis: Collect, interpret, and analyze data from multiple sources to identify buyer intent signals, such as website visits, content downloads, email clicks, and firmographic changes.
• Personalized outreach: Craft tailored messages and campaigns that resonate with specific customer needs and pain points at the right moment.
• Technology utilization: Work with and manage signal-tracking and marketing automation tools to enable proactive engagement and streamlined processes.
• Cross-functional collaboration: Work with sales teams to synchronize outreach efforts based on a shared understanding of buyer signals and intent.
• Performance measurement: Analyze and measure the effectiveness of signal-based campaigns against business outcomes and continuously refine the strategy.

Education, Experience and Skills

• Bachelor’s degree in Marketing, Communications, or related field
• 10+ years of progressively responsible experience in demand generation with at least 5 years experience leading teams
• Strong analytical skills with the ability to work with large datasets to find meaningful patterns.
• Experience with marketing automation platforms and CRM systems (Salesforce strongly preferred).
• A deep understanding of how to personalize content and messaging at scale.
• Ability to develop and implement data-driven strategies.
• Excellent communication skills to collaborate with sales and other teams.
• Familiarity with various data sources and the tools used to track them.

Our Values

• Think Big & Constantly Innovate: We have the confidence to think big, embrace change, challenge the status quo, and continuously evolve - incorporating new technologies and driving industry progress.
• Put our Customers’ Needs First: We are passionate about delivering the highest value for our customers and supporting them with end-to-end care throughout their journey with us.
• Act with Integrity: Integrity is at the heart of everything we do. We take personal responsibility for our actions, own our decisions, and honour each other’s contributions.
• Work as One Team: We are driven by our common goals and share in each other’s successes and failures, learning and working together as a team where everyone can bring their best selves.
• Strive for Excellence while Having Fun: We enjoy tackling new challenges together, and revel in continuous improvement as we deliver, with ultimate professionalism, the very best for our customers, while exceeding our own expectations.

Kyriba offers a comprehensive compensation package, including a range of health, welfare and wellbeing benefits designed to support both your professional and personal life. Kyriba believes that everyone has the ability to make an impact, and we are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship, and genetic information.

If you require a reasonable accommodation to complete any part of the application or interview process, or to perform essential job functions, please contact us at. Requests will be handled confidentially and in accordance with applicable local laws.