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- Tasks: Lead innovative marketing strategies to boost brand awareness and drive sales.
- Company: Join Kyriba, a global fintech leader transforming finance with cutting-edge technology.
- Benefits: Enjoy a competitive salary, health benefits, and a supportive work environment.
- Why this job: Make a real impact in a dynamic role that shapes the future of marketing.
- Qualifications: 10+ years in demand generation with strong data analytics skills required.
- Other info: Collaborative culture focused on innovation and personal growth.
The predicted salary is between 43200 - 72000 £ per year.
Kyriba is a global fintech leader empowering CFOs and finance teams with cloud-based treasury, payments, and risk management solutions. We serve 3,000+ customers worldwide, managing $15 trillion in payments annually and helping businesses optimize liquidity performance across the enterprise.
We are on a mission to become the most sought-after cloud technology company globally. We think big, innovate relentlessly, and challenge the status quo every day. If you are a problem-solver who’s ready to push boundaries and achieve more than you thought possible, you’ll find an exceptional career within an extraordinary business.
The Director, Revenue Marketing will develop and execute strategies to drive brand awareness, engagement, and demand generation, ultimately fueling the Kyriba sales pipeline. Key duties include managing marketing strategies, collaborating with sales, analyzing marketing-sourced pipeline and bookings performance with data, and optimizing marketing channels to increase revenue. This role will focus primarily on the optimization and performance of Kyriba’s top performing pipeline source – inbound handraisers coming to Kyriba.com.
Reporting to the VP, Revenue Marketing, this role will also help invent and own the process for analyzing real-time buyer behavior and intent signals to inform and personalize marketing outreach. Key responsibilities include:
- Collecting and interpreting data from various sources like website interactions, social media, and company changes, then using these insights to trigger timely and relevant campaigns and messaging.
- Developing and executing demand generation strategies that are informed by real-time signals, moving away from static, pre-scheduled campaigns.
- Identifying and prioritizing which signals are most indicative of buying readiness and applying them to a defined ideal customer profile (ICP).
- Collecting, interpreting, and analyzing data from multiple sources to identify buyer intent signals, such as website visits, content downloads, email clicks, and firmographic changes.
- Crafting tailored messages and campaigns that resonate with specific customer needs and pain points at the right moment.
- Working with and managing signal-tracking and marketing automation tools to enable proactive engagement and streamlined processes.
- Collaborating with sales teams to synchronize outreach efforts based on a shared understanding of buyer signals and intent.
- Analyzing and measuring the effectiveness of signal-based campaigns against business outcomes and continuously refining the strategy.
Education, Experience and Skills:
- Bachelor’s degree in Marketing, Communications, or related field
- 10+ years of progressively responsible experience in demand generation with at least 5 years experience leading teams
- Strong analytical skills with the ability to work with large datasets to find meaningful patterns.
- Experience with marketing automation platforms and CRM systems (Salesforce strongly preferred).
- A deep understanding of how to personalize content and messaging at scale.
- Ability to develop and implement data-driven strategies.
- Excellent communication skills to collaborate with sales and other teams.
- Familiarity with various data sources and the tools used to track them.
Kyriba offers a comprehensive compensation package, including a range of health, welfare and wellbeing benefits designed to support both your professional and personal life. Kyriba believes that everyone has the ability to make an impact, and we are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship, and genetic information.
If you require a reasonable accommodation to complete any part of the application or interview process, or to perform essential job functions, please contact us at . Requests will be handled confidentially and in accordance with applicable local laws.
Director, Revenue Marketing in London employer: Kyriba Corp.
Contact Detail:
Kyriba Corp. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Revenue Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you align with their values and mission. We want to see your passion!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. The more comfortable you are, the better you’ll perform when it counts.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s just good manners!
We think you need these skills to ace Director, Revenue Marketing in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about the opportunity to drive brand awareness and demand generation at Kyriba.
Tailor Your Experience: Make sure to highlight your relevant experience in demand generation and data analytics. We’re looking for someone who can translate data into actionable strategies, so give us examples of how you've done this in the past!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the Director, Revenue Marketing role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the position. We can’t wait to hear from you!
How to prepare for a job interview at Kyriba Corp.
✨Know Your Data
As a Director of Revenue Marketing, you'll need to demonstrate your analytical prowess. Brush up on how to interpret data from various sources and be ready to discuss specific examples of how you've used data to drive marketing strategies in the past.
✨Showcase Personalisation Skills
Kyriba values tailored messaging, so come prepared with examples of how you've crafted personalised campaigns. Think about how you can align your outreach with customer needs and pain points, and be ready to share your thought process.
✨Collaborate Like a Pro
This role requires cross-functional teamwork, especially with sales. Be ready to discuss how you've successfully collaborated with other teams in the past, and highlight any strategies you've implemented to synchronise efforts based on buyer signals.
✨Think Big and Innovate
Kyriba is all about pushing boundaries. Prepare to talk about innovative marketing strategies you've developed or executed. Show them that you’re not just a follower of trends but a leader who can think outside the box and challenge the status quo.
