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For Companies At a Glance
- Tasks: Lead creative campaign strategies and collaborate with teams to craft compelling content.
- Company: Join Kyra, a cutting-edge influencer marketing agency transforming creator marketing.
- Benefits: Competitive salary, remote work, and opportunities for professional growth.
- Why this job: Make an impact in the creator economy with top global brands like H&M and Amazon.
- Qualifications: 5-7+ years in strategy, with a deep understanding of TikTok and social media trends.
- Other info: Dynamic, supportive environment with a focus on creativity and innovation.
The predicted salary is between 60000 - 70000 ÂŁ per year.
At Kyra, we’re leading the future of creator marketing—where data, creativity, technology and AI converge to empower creators and drive business impact for the world’s most ambitious brands. Kyra is a full-service, AI-powered, global influencer marketing agency, helping global enterprise brands like H&M, L’Oreal and Amazon connect authentically with audiences through culturally resonant content. With $15M in Series A funding, our flagship proprietary tech platform, Kyra Platform, facilitates our team to deliver this at scale, driving strategic impact with guaranteed performance.
What You’ll Be Doing
- Location: UK (Remote)
- Salary: ÂŁ60,000 - ÂŁ70,000 per annum (dependent on experience)
- Reporting to: Strategy Director
Strategic Campaign Development
- Lead the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs.
- Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals.
- Write high-quality briefs and strategic decks that inspire both clients and creators.
Insights, Data & Measurement Strategy
- Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs.
- Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation.
- Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations.
Trend Forecasting & Cultural Analysis
- Lead cultural listening, market research, and platform trend tracking within the beauty category.
- Translate emerging insights into actionable campaign ideas and brand opportunities.
- Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals.
Client Engagement & Strategic Advisory
- Join client calls to present strategic recommendations and explain the “why” behind campaign decisions.
- Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback.
- Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity.
What You Bring
- Strategy Experience in the Creator Space: 5–7+ years in strategy, planning, insights, or branded content—ideally in a creator, beauty, or social-first brand. Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube.
- TikTok Fluency: Deep understanding of TikTok culture, trend cycles, and platform-native audience behaviour. Able to translate brand identities into authentic, scroll-stopping creator content.
- Data-Driven Thinking: Comfortable working with performance metrics, audience data, and platform insights. Ability to structure frameworks, make data actionable, and present performance narratives clearly.
- Creative & Commercial Acumen: Exceptional brief-writing, storytelling, and presentation skills. Strong client presence with the ability to articulate ideas confidently and drive strategy forward.
What Makes You Stand Out
- A hybrid thinker who blends logic with creativity, intuition with structure.
- Experience owning strategy across multiple live campaigns and strategic touchpoints.
- Passion for beauty, social culture, and pushing the boundaries of what creator content can do.
Support
If you have a condition or require an adjustment to our interview process - please let us know so we can make adjustments to support you. Please note that when you submit an application or resume, your data will be processed in line with our privacy policy.
Strategist (Creative) employer: Kyra
Contact Detail:
Kyra Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategist (Creative)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Kyra or similar companies. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your creativity! When you get the chance to present your ideas, make sure they’re visually engaging and reflect your unique style. Remember, you’re applying for a creative role, so let your personality shine through!
✨Tip Number 3
Prepare for those interviews by diving deep into Kyra’s work. Familiarise yourself with their campaigns and think about how you can contribute to their mission. Tailor your responses to show you understand their brand and audience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to take that next step in your career.
We think you need these skills to ace Strategist (Creative)
Some tips for your application 🫡
Show Your Creative Side: When you're writing your application, let your creativity shine through! Use engaging language and examples that reflect your unique approach to strategy and campaign development. We want to see how you can think outside the box!
Tailor Your Application: Make sure to customise your application for the Strategist role at Kyra. Highlight your experience in the creator space and how it aligns with our mission. We love seeing candidates who take the time to connect their skills with what we do!
Be Data-Driven: Since data is key in our work, don’t forget to mention your experience with performance metrics and audience insights. Show us how you've used data to inform your strategies in the past. We’re all about making data actionable!
Keep It Professional Yet Personal: While we appreciate a friendly tone, remember to maintain professionalism in your application. Share your passion for beauty and social culture, but also ensure your application reflects your strategic thinking and commercial acumen. We’re excited to learn about you!
How to prepare for a job interview at Kyra
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and behaviours on TikTok, Instagram, and YouTube. Research how these platforms influence creator content and be ready to discuss specific examples of successful campaigns that resonate with audiences.
✨Showcase Your Data Skills
Prepare to talk about how you’ve used data to inform your strategies in past roles. Bring examples of how you’ve defined measurement frameworks and optimised campaigns based on performance metrics. This will show your ability to make data-driven decisions.
✨Craft Compelling Narratives
Practice your storytelling skills! Be ready to present your ideas clearly and confidently. Think about how you can articulate the 'why' behind your strategic recommendations, as this is crucial for engaging clients and driving strategy forward.
✨Cultural Insights Matter
Demonstrate your understanding of cultural trends and how they impact the beauty industry. Prepare to discuss recent market research or cultural listening insights that could translate into actionable campaign ideas. This will highlight your ability to connect with the brand's audience authentically.
