At a Glance
- Tasks: Lead creative campaign strategies for top brands across TikTok, Instagram, and YouTube.
- Company: Join Kyra, a leading influencer marketing platform with big-name clients.
- Benefits: Enjoy remote work, 25 days PTO, wellness days, and a learning budget.
- Other info: Be part of a remote-first team that values creativity and innovation.
- Why this job: Make an impact in the beauty space while flexing your creative and strategic skills.
- Qualifications: 4-6 years in strategy, with a passion for beauty and social culture.
The predicted salary is between 50000 - 65000 € per year.
About Kyra
Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube.
As a Strategist at Kyra, you’ll lead the development of platform-native campaign strategies that combine creative storytelling with measurable brand impact. You’ll own the strategic direction from pitch through to post-campaign, turning insights into bold creative concepts that resonate across TikTok, Instagram, YouTube, and beyond.
You’ll collaborate closely with Client Solutions, Campaign Management, Paid Media, and Business Development to deliver campaigns for two large enterprise accounts that are not only beautiful—but effective. This role is ideal for a beauty-savvy strategist who’s confident turning data into narrative, client goals into creative, and trends into opportunities.
What You’ll Be Doing
- Strategic Campaign Development
- Handle the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs.
- Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals.
- Write high-quality briefs and strategic decks that inspire both clients and creators.
- Insights, Data & Measurement Strategy
- Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs.
- Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation.
- Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations.
- Trend Forecasting & Cultural Analysis
- Handle cultural listening, market research, and platform trend tracking within the beauty category.
- Translate emerging insights into actionable campaign ideas and brand opportunities.
- Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals.
- Client Engagement & Strategic Advisory
- Join client calls to present strategic recommendations and explain the “why” behind campaign decisions.
- Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback.
- Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity.
What You Bring
- Strategy Experience in the Creator Space
- 4–6 years in strategy, planning, insights, or branded content—ideally in a creator, beauty, or social-first brand.
- Experience implementing / using AI tools into your workflows. Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube.
- TikTok Fluency
- Deep understanding of TikTok culture, trend cycles, and platform-native audience behavior.
- Able to translate brand identities into authentic, scroll-stopping creator content.
- Data-Driven Thinking
- Comfortable working with performance metrics, audience data, and platform insights.
- Ability to structure frameworks, make data actionable, and present performance narratives clearly.
- Creative & Commercial Acumen
- Exceptional brief-writing, storytelling, and presentation skills.
- Strong client presence with the ability to articulate ideas confidently and drive strategy forward.
What Makes You Stand Out
- A hybrid thinker who blends logic with creativity, intuition with structure.
- Experience owning strategy across multiple live campaigns and strategic touchpoints.
- Passion for beauty, social culture, and pushing the boundaries of what creator content can do.
Benefits
- We’re a remote-first team, giving you the flexibility to work from wherever you do your best work.
- Annual Time Off: 25 days PTO + bank holidays, 4 company-wide days off (Kyra Days), 3 wellness days, and paid sick leave each year.
- Growth: Annual Learning & Development budget to invest in your skills.
- Rewards: Annual bonus scheme to recognise great work.
- Healthcare coverage for US-based team members.
AI is core to how we operate. Use it to elevate your work. But everything in your application should reflect your own judgement and experience.
If you have a condition or require an adjustment to our interview process - please let us know so we can make adjustments to support you.
Senior Strategist (Strategic, Creative), UK Based employer: Kyra
Kyra is an exceptional employer that champions creativity and strategic thinking in the influencer marketing space. With a remote-first work culture, employees enjoy the flexibility to work from anywhere while benefiting from generous annual leave, a dedicated learning budget, and a supportive environment that prioritises personal growth and well-being. Joining Kyra means being part of a dynamic team that values innovation and collaboration, making it an ideal place for those passionate about beauty and social culture.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Strategist (Strategic, Creative), UK Based
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Kyra or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your creativity! When you get the chance to present your ideas, make sure they’re bold and aligned with the latest trends. Use examples from TikTok, Instagram, or YouTube to demonstrate your understanding of platform-native content.
✨Tip Number 3
Be data-savvy! Prepare to discuss how you’ve used data to drive campaign success in the past. Bring along some metrics or case studies that highlight your ability to turn insights into impactful strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Kyra.
We think you need these skills to ace Senior Strategist (Strategic, Creative), UK Based
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine through! Use engaging language and storytelling to showcase your experience and how it aligns with the role. Remember, we love bold ideas that resonate!
Tailor Your Application:Make sure to tailor your application specifically for the Senior Strategist role at Kyra. Highlight your relevant experience in strategy, insights, and the creator space, and connect it back to our mission and values. We want to see how you fit into our world!
Be Data-Driven:Since this role involves a lot of data interpretation, don’t shy away from showcasing your analytical skills. Include examples of how you've used data to inform strategies or drive results in past campaigns. We appreciate a good number cruncher!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at Kyra!
How to prepare for a job interview at Kyra
✨Know Your Platforms
Make sure you’re well-versed in TikTok, Instagram, and YouTube. Understand their unique cultures, trends, and audience behaviours. This knowledge will help you craft compelling campaign strategies that resonate with the target audience.
✨Data is Your Best Friend
Be prepared to discuss how you’ve used data to inform your strategies in the past. Bring examples of how you’ve turned insights into actionable campaign ideas. This will show your ability to blend creativity with data-driven thinking.
✨Craft a Killer Brief
Practice writing high-quality briefs and strategic decks. These should not only inspire clients but also clearly articulate the 'why' behind your campaign decisions. Being able to present your ideas confidently will set you apart.
✨Showcase Your Trend Forecasting Skills
Be ready to discuss recent trends in the beauty category and how they can be leveraged for campaigns. Demonstrating your ability to translate emerging insights into actionable ideas will highlight your strategic acumen.
