At a Glance
- Tasks: Lead creative campaign strategies for top brands across TikTok, Instagram, and YouTube.
- Company: Join Kyra, a leading influencer marketing platform working with major brands.
- Benefits: Flexible freelance role with opportunities to shape impactful campaigns.
- Other info: Collaborative environment with a focus on innovation and cultural insights.
- Why this job: Combine your passion for beauty and creativity to drive brand success.
- Qualifications: 4-6 years in strategy or branded content, with a focus on the creator economy.
The predicted salary is between 60000 - 80000 £ per year.
About Kyra
Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube.
As a freelance Strategist at Kyra, you’ll lead the development of platform-native campaign strategies that combine creative storytelling with measurable brand impact. You’ll own the strategic direction from pitch through to post-campaign, turning insights into bold creative concepts that resonate across TikTok, Instagram, YouTube, and beyond.
You’ll collaborate closely with Client Solutions, Campaign Management, Paid Media, and Business Development to deliver campaigns for two large enterprise accounts that are not only beautiful—but effective. This role is ideal for a beauty-savvy strategist who’s confident turning data into narrative, client goals into creative, and trends into opportunities.
What You’ll Be Doing
- Strategic Campaign Development
- Handle the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs.
- Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals.
- Write high-quality briefs and strategic decks that inspire both clients and creators.
- Insights, Data & Measurement Strategy
- Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs.
- Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation.
- Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations.
- Trend Forecasting & Cultural Analysis
- Handle cultural listening, market research, and platform trend tracking within the beauty category.
- Translate emerging insights into actionable campaign ideas and brand opportunities.
- Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals.
- Client Engagement & Strategic Advisory
- Join client calls to present strategic recommendations and explain the “why” behind campaign decisions.
- Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback.
- Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity.
What You Bring
- Strategy Experience in the Creator Space
- 4–6 years in strategy, planning, insights, or branded content—ideally in a creator, beauty, or social-first brand.
- Experience implementing / using AI tools into your workflows. Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube.
- TikTok Fluency
- Deep understanding of TikTok culture, trend cycles, and platform-native audience behavior.
- Able to translate brand identities into authentic, scroll-stopping creator content.
- Data-Driven Thinking
- Comfortable working with performance metrics, audience data, and platform insights.
- Ability to structure frameworks, make data actionable, and present performance narratives clearly.
- Creative & Commercial Acumen
- Exceptional brief-writing, storytelling, and presentation skills.
- Strong client presence with the ability to articulate ideas confidently and drive strategy forward.
What Makes You Stand Out
- A hybrid thinker who blends logic with creativity, intuition with structure.
- Experience owning strategy across multiple live campaigns and strategic touchpoints.
- Passion for beauty, social culture, and pushing the boundaries of what creator content can do.
- AI is core to how we operate. Use it to elevate your work. But everything in your application should reflect your own judgement and experience.
Support
If you have a condition or require an adjustment to our interview process - please let us know so we can make adjustments to support you.
Senior Strategist (Strategic, Creative), Freelance UK Based employer: Kyra
At Kyra, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Located in the vibrant city of London, our hybrid working model allows for flexibility while ensuring you are part of a supportive team that values your growth through an annual learning budget and generous time off policies. Join us to work with leading brands in influencer marketing, where your contributions will be recognised and rewarded in a fast-paced, engaging environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Strategist (Strategic, Creative), Freelance UK Based
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Senior Strategist (Strategic, Creative), Freelance UK Based
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Kyra.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Kyra and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Senior Strategist (Strategic, Creative), Freelance UK Based at Kyra.
How to prepare for a job interview at Kyra
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Kyra.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Kyra. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Kyra.
