At a Glance
- Tasks: Lead creative campaign strategies and turn insights into impactful narratives.
- Company: Kyra, a thriving influencer marketing business with top global brands.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and data-driven results.
- Why this job: Join a dynamic team and shape the future of influencer marketing.
- Qualifications: Experience in strategy development and a passion for beauty trends.
The predicted salary is between 50000 - 60000 € per year.
About Kyra
Kyra is a profitable, founder‑led business with ten years in the influencer marketing industry. We have built long‑term relationships with some of the world’s leading consumer brands including H & M, SharkNinja and Coty, delivering influencer marketing services at scale. Kyra is now entering its next phase of growth, expanding its technology platform built on a decade of proprietary data, enterprise relationships and deep category expertise. The platform enables brands and agencies to plan, execute and measure influencer marketing at scale. It is AI‑native, subscription‑based, and designed for organisations investing significantly in creator marketing. This is a zero‑to‑one moment for a business that already has the customers, credibility and commercial foundation to succeed.
As a Strategist at Kyra, you’ll lead the development of platform‑native campaign strategies that combine creative storytelling with measurable brand impact. You’ll own the strategic direction from pitch through to post‑campaign, turning insights into bold creative concepts that resonate across TikTok, Instagram, YouTube, and beyond. You’ll collaborate closely with Client Solutions, Campaign Management, Paid Media, and Business Development to deliver campaigns for two large enterprise accounts that are not only beautiful but effective. This role is ideal for a beauty‑savvy strategist who’s confident turning data into narrative, client goals into creative, and trends into opportunities.
What You’ll Be Doing
- Strategic Campaign Development
- Handle the end‑to‑end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs.
- Work cross‑functionally with internal teams to craft compelling platform‑native campaign concepts that align with brand tone and commercial goals.
- Write high‑quality briefs and strategic decks that inspire both clients and creators.
- Insights, Data & Measurement Strategy
- Define and refine measurement frameworks for success across CPV, ER, and platform‑specific KPIs.
- Use first‑party, platform, and audience data to inform targeting, creative direction, and optimisation.
- Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations.
- Trend Forecasting & Cultural Analysis
- Handle cultural listening, market research, and platform trend tracking within the beauty category.
- Translate emerging insights into actionable campaign ideas and brand opportunities.
- Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals.
- Client Engagement & Strategic Advisory
- Join client calls to present strategic recommendations and explain the 'why' behind campaign decisions.
Strategist (Strategic, Creative), UK Based in London employer: Kyra
Kyra is an exceptional employer that fosters a dynamic and innovative work culture, perfect for creative minds eager to make an impact in the influencer marketing space. With a strong focus on employee growth, Kyra offers opportunities to lead high-profile campaigns while collaborating with top brands and leveraging cutting-edge technology. Located in the UK, the company provides a supportive environment where strategic thinkers can thrive, ensuring that every team member's contributions are valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Strategist (Strategic, Creative), UK Based in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the influencer marketing space. Attend industry events, join relevant online communities, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in campaign strategy and creative storytelling. Use case studies to demonstrate how you’ve turned insights into impactful campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Kyra and its clients. Understand their brand voice and recent campaigns. Be ready to discuss how you can contribute to their growth and success, especially in the beauty category. Tailor your responses to show you’re the perfect fit for their team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Kyra. Let’s make this happen together!
We think you need these skills to ace Strategist (Strategic, Creative), UK Based in London
Some tips for your application 🫡
Show Your Creative Side:When you're writing your application, let your creativity shine! We want to see how you can turn insights into bold ideas, just like you'll be doing in the role. Use engaging language and examples that reflect your unique style.
Tailor Your Application:Make sure to customise your application for the Strategist position at Kyra. Highlight your experience with influencer marketing and how it aligns with our goals. We love seeing candidates who understand our brand and can speak our language!
Be Data-Driven:Since this role involves turning data into narrative, don’t shy away from showcasing your analytical skills. Include specific examples of how you've used data to inform your strategies in past roles. We appreciate a good number cruncher!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Kyra
✨Know Your Stuff
Before the interview, dive deep into Kyra's work and their approach to influencer marketing. Familiarise yourself with their recent campaigns and the brands they collaborate with. This will not only show your genuine interest but also help you tailor your answers to align with their strategic goals.
✨Showcase Your Creativity
As a Strategist, creativity is key! Prepare examples of past campaigns where you turned data into compelling narratives. Be ready to discuss how you’ve used insights to craft engaging content that resonates with audiences on platforms like TikTok and Instagram.
✨Understand the Metrics
Brush up on the key performance indicators relevant to influencer marketing, such as CPV and ER. Be prepared to discuss how you would define success for a campaign and how you would use data to optimise performance. This shows you can blend creativity with analytical thinking.
✨Engage in Cultural Trends
Stay updated on the latest trends in the beauty industry and how they influence consumer behaviour. During the interview, share your insights on emerging trends and how they could translate into actionable campaign ideas for Kyra. This demonstrates your proactive approach and passion for the field.
