At a Glance
- Tasks: Lead creative campaign strategies and turn insights into impactful narratives.
- Company: Kyra, a leading influencer marketing business with a decade of expertise.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and creativity.
- Why this job: Join a dynamic team and shape the future of influencer marketing.
- Qualifications: Experience in strategic campaign development and a passion for beauty trends.
The predicted salary is between 60000 - 80000 € per year.
About Kyra
Kyra is a profitable, founder‑led business with ten years in the influencer marketing industry. We have built long‑term relationships with some of the world’s leading consumer brands including H & M, SharkNinja and Coty, delivering influencer marketing services at scale. Kyra is now entering its next phase of growth, expanding its technology platform built on a decade of proprietary data, enterprise relationships and deep category expertise. The platform enables brands and agencies to plan, execute and measure influencer marketing at scale. It is AI‑native, subscription‑based, and designed for organisations investing significantly in creator marketing. This is a zero‑to‑one moment for a business that already has the customers, credibility and commercial foundation to succeed.
As a Strategist at Kyra, you’ll lead the development of platform‑native campaign strategies that combine creative storytelling with measurable brand impact. You’ll own the strategic direction from pitch through to post‑campaign, turning insights into bold creative concepts that resonate across TikTok, Instagram, YouTube, and beyond. You’ll collaborate closely with Client Solutions, Campaign Management, Paid Media, and Business Development to deliver campaigns for two large enterprise accounts that are not only beautiful but effective. This role is ideal for a beauty‑savvy strategist who’s confident turning data into narrative, client goals into creative, and trends into opportunities.
What You’ll Be Doing
- Strategic Campaign Development
- Handle the end‑to‑end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs.
- Work cross‑functionally with internal teams to craft compelling platform‑native campaign concepts that align with brand tone and commercial goals.
- Write high‑quality briefs and strategic decks that inspire both clients and creators.
- Insights, Data & Measurement Strategy
- Define and refine measurement frameworks for success across CPV, ER, and platform‑specific KPIs.
- Use first‑party, platform, and audience data to inform targeting, creative direction, and optimisation.
- Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations.
- Trend Forecasting & Cultural Analysis
- Handle cultural listening, market research, and platform trend tracking within the beauty category.
- Translate emerging insights into actionable campaign ideas and brand opportunities.
- Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals.
- Client Engagement & Strategic Advisory
- Join client calls to present strategic recommendations and explain the 'why' behind campaign decisions.
Senior Strategist (Strategic, Creative), UK Based in London employer: Kyra
Kyra is an exceptional employer that fosters a dynamic and innovative work culture, perfect for creative minds eager to make an impact in the influencer marketing space. With a strong focus on employee growth, Kyra offers opportunities to lead high-profile campaigns while collaborating with top brands, all within a supportive environment that values creativity and strategic thinking. Located in the UK, employees benefit from a vibrant industry network and the chance to work with cutting-edge technology in a rapidly evolving market.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Strategist (Strategic, Creative), UK Based in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that Senior Strategist role at Kyra.
✨Tip Number 2
Show off your creativity! When you get the chance to present your ideas, make sure they’re bold and aligned with the latest trends. Remember, Kyra is all about combining creative storytelling with measurable impact.
✨Tip Number 3
Be data-savvy! Brush up on how to turn insights into actionable strategies. Kyra values strategists who can use data to inform their creative direction, so be ready to showcase your analytical skills.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Kyra team and its exciting growth phase.
We think you need these skills to ace Senior Strategist (Strategic, Creative), UK Based in London
Some tips for your application 🫡
Show Your Creative Side:When you're writing your application, let your creativity shine! We want to see how you can turn insights into bold ideas, just like you'll be doing in the role. Use engaging language and examples that reflect your unique approach to strategy.
Tailor Your Application:Make sure to customise your application for the Senior Strategist position. Highlight your experience with influencer marketing and how it aligns with our goals at Kyra. This shows us you’ve done your homework and are genuinely interested in joining our team.
Be Data-Driven:Since this role involves turning data into narrative, don’t shy away from showcasing your analytical skills. Include specific examples of how you've used data to inform your strategies in past roles. We love a good story backed by solid metrics!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at Kyra!
How to prepare for a job interview at Kyra
✨Know Your Stuff
Before the interview, dive deep into Kyra's work and their approach to influencer marketing. Familiarise yourself with their recent campaigns and the brands they collaborate with. This will not only show your genuine interest but also help you tailor your answers to align with their strategic goals.
✨Showcase Your Creativity
As a Senior Strategist, creativity is key! Prepare examples of past campaigns where you turned data into compelling narratives. Be ready to discuss how you’ve used insights to craft engaging content that resonates with audiences on platforms like TikTok and Instagram.
✨Be Data-Driven
Kyra values a strategic approach backed by data. Brush up on how to define and refine measurement frameworks for success. Be prepared to discuss how you've used first-party and audience data in previous roles to inform your creative direction and optimise campaign performance.
✨Engage with Confidence
Client engagement is crucial in this role. Practice presenting your strategic recommendations clearly and confidently. Think about how you can explain the rationale behind your decisions in a way that resonates with clients, making them feel involved and valued in the process.
